The Automotive Parts Associates (APA), a non-profit cooperative, has recently unveiled a new website apa.parts as part of the second phase of its multi-faceted rebranding initiative.

The current site features a contemporary design showcasing engaging and improved content. The design aims at providing a comprehensive and accurate representation of the association’s modern identity for its online visitors. Besides providing information for those interested in gaining further knowledge about APA, it is also a portal that offers resources for shareholders to connect with one another and with suppliers to help enhance their businesses through partnerships.

“We are elated to unveil the new site as a part of our rebranding strategy with an online presence that communicates exactly who we are with the flexibility to adapt and add new features as needed to best serve our shareholders and suppliers as the aftermarket industry continues to change. We are looking forward to watching the site evolve while keeping an authentic message and identity of Automotive Parts Associates,” says Sara Griewing, APA Marketing Manager.

The organization intends to update its website on a regular basis with news, events and promotions. In a release by the organization, APA has requested visitors to explore the website and visit the Contact Us page for more information about Automotive Parts Associates.