Car Care Council is now international!
An agreement was made with AIA Canada and Asociación Nacional de Representantes, Importadores y Distribuidores de Refacciones y Accesorios para Automóviles, A.C. (ARIDRA) to create Car Care Council North America to direct the “Be Car Care Aware” consumer education campaign in the U.S., Canada and Mexico.
“Expanding the Car Care Council initiatives in Canada and Mexico is a logical next step in educating consumers about the benefits of regular vehicle upkeep,” said Bill Hanvey, Auto Care Association President & CEO. “We are thrilled to reinforce our association’s ongoing partnerships with AIA Canada and ARIDRA.”
“The North American automotive aftermarket industry is more connected than ever before,” says Jean-François Champagne, President, AIA Canada. “Establishing the CCCNA as an organization that reaches across borders to provide extensive consumer education on vehicle care and maintenance in all three countries together is a clear reflection of that interconnectivity. AIA Canada is proud to be a part of this initiative.”
The Mexican ARIDA President Alejandro Calderón was enthusiastic about the unification of services and honoured to be part of it.