Monaco Group Annual Convention – All in the Family

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Representatives from the Monaco Group store and shop network converged upon the Hilton Lac-Leamy from January 31st to February 3rd for their annual convention.  

Over 500 enthusiastic participants comprised of store and shop managers and Monaco Group suppliers attended this year’s “The Future is Now” vendor expo and conference. Organizers scheduled a series of technical workshops and conferences addressing important industry issues designed to cater to the interests of everyone in attendance, while also providing  plenty of networking opportunities throughout the three-day event.

The Friday session was reserved for workshops covering a wide range of issues including new technologies, recruitment, marketing tools and the best strategies to increase their presence in the industry.

In addition to the popular workshops, the vendor expo featured Monaco Group partners, who generously disseminated valuable information and advice to interested conference participants.

The main presentations were simulcast in both official languages, a very commendable initiative implemented to include participants from the Monaco Group’s Ontario division.

Saturday morning presentations served to demystify the various digital solutions available to help manage shops. Saturday afternoon conferences featured Jean-François Champagne from AIA Canada and former wheelchair racer and Canadian Senator, Chantal Petitclerc.


“This year’s conference is the greatest of all time,” exclaimed Monaco Group Marketing Director, Daniel Boyer, during an impromptu CarCare Business press briefing, accompanied by Monaco Group Sales Director, Patrick Saint-Pierre, and company Vice-President, Yvan Domingue. “Over 110 progressive Monaco Group network shops and 30 stores eager to learn about the latest automotive aftermarket industry trends and issues attended this year’s event. All hands are on deck in support of these businesses people, who are working diligently to position themselves favourably to gain a competitive advantage in the marketplace.”

As for Patrick Saint-Pierre, he pointed out that Monaco Group sales continue to trend upwards, while also stressing the importance of available training for both technicians and managers wishing to improve their skills and increase their ability to retain and attract new talent.

In an era where sectors of the automotive aftermarket are combining their service offerings, the Monaco Group is working hard to solidify its position as an automotive repair specialist. “As proudly exemplified by this conference, we wish to remain close to our client base,” concluded Daniel Boyer.

Take a look at the pictures and short video featuring Conference highlights.

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Categories : Mechanical

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