With their customers in mind, Raybestos realigned their product offerings into three distinct lines—Element3, Raybestos R-Line and Specialty, according to Kristin Grons, Marketing Manager, Brake Parts (BPI).
“Each line is packaged in distinctly identified boxes to help technicians manage inventories and quickly select the right brake parts for each job,” said Grons. “With the new product lines, it’s The Best in Brakes made easy.”
The three distinct product categories allow:
- Straight-forward inventory—easier to manage
- Simple, clear product families work easily together, providing great performance with less comebacks
- Increased sales by selling the complete braking system
- Kits for top applications—easy to market, easy to sell
Raybestos Element3 Line–Premium Line Enhanced for Ultimate Performance
The Element3 line starts with The Best in Brakes and adds enhanced product features. This offering has increased performance and longer life with a full component selection of calipers, shoes and hydraulics.
Raybestos R-Line–Superior Stopping Power
This line is packed in easy to match packaging—for a complete brake job. Techs can quickly select pads, reman plated calipers, professional grade rotors and hub bearing assemblies.
Specialty Friction and Rotors–Full Line Coverage for Critical Target Categories
The Specialty line covers niche market needs, delivering outstanding stopping power. These specifically designed disc pads and rotors have application-specific formulas and full-line coverage for categories like Police, School Bus, Truck & Medium Duty, Performance and European.
For more information, visit raybestos.com.