Akebono’s People of Akebono advertising campaign,“Best Merchandising/Advertising of a Product for Import Cars or Trucks” was awarded the ‘Best Print Campaign Advertising by The Auto Care Association’s Import Vehicle Community as part of its 2018 Import Product and Marketing Awards.

Dr. Wilm Uhlenbecker, President and CEO, accepted the award, along with his team, at the 2018 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas

“The People of Akebono ad campaign was introduced in 2018 to showcase the many faces of the brand, including those who engineer our aftermarket brake pads and those who use them–installers, shop owners and technicians,” said Wilm Uhlenbecker, President and CEO, Akebono Brake Corporation. “Each ad celebrates our dedicated employees, valued customers and continued focus on U.S. manufacturing and R&D.”