Lumileds, has appointed Chris McPhedran as its National Sales Manager for Canada.

McPhedran will oversee all aspects of sales for the Lumileds automotive aftermarket channel in Canada.

“Chris McPhedran has a great deal of sales experience and expertise in the Canadian aftermarket, as well as product categories closely related to our business. Chris knows the customers and the landscape very well and is the ideal choice for helping us to grow our business in Canada. We welcome Chris to the team and look forward to his contributions,” said Dave Illes, Lumileds Director of Sales & Marketing, North America.

“A core value of my sales philosophy is the belief that you treat your customers as partners and not as transactions. Relationship development and strength of character will lead to mutual success for both parties.  Lumileds has strong core values that tie to my own as well and I am excited to join the team,” said McPhedran.