The Aftermarket Auto Parts Alliance hosted over 100 Sales and Marketing professionals last week in San Antonio for a fresh take on their annual Sales and Marketing Forum.

“This meeting exceeded all expectations,” commented Tyler Reeves, Director of Marketing for Bennett Auto Supply.  “We included more emphasis on our people and improving them. The variety of speakers and classes put our team in a better position to win.”

Presentations included Arthur Greeno, Chik-Fil-A Owner & Operator, Guinness World Record Holder, entrepreneur and author delivered a “REMARKable Sales and Marketing” talk with emphasis on the need to deliver messaging efforts and personal interactions that customers will REMARK about.

Tom Shay of Profit Plus Solutions discussed Lessons from a Postman, utilizing multiple clips from the major motion picture starring Kevin Costner. The presentation laid out how salespeople are the best tools to grow profitability.

“This Forum provides us with an opportunity to strengthen our membership,” said JC Washbish, Director of Marketing for the Alliance.  “We not only learn how to maximize our efforts, but we do it together as one group, with the goal to be the best sales, marketing and service providers possible for our customers.”