Telematics systems and vehicle connectivity have the potential to significantly alter the already competitive automotive landscape in Canada.

Companies from software and telecommunications sectors are already entering the automotive market, while original-equipment manufacturers (OEMs) are looking to secure control over critical industry sectors.

Where is the car owners’ voice in all of this? How do consumers feel when it comes to ownership of vehicle data? Who do car owners believe this vehicle-generated data should be shared with?

The Connected Car: Consumer Awareness of Vehicle-Generated Data—brings the critical perspectives of the consumer to the table of vehicle data connectivity. It seeks to understand awareness levels of consumers, all the while stressing that vehicle connectivity is a nascent field where future discussions must happen with consideration to transparency, consumer choice, and data protection.

The Connected Car: Consumer Awareness of Vehicle-Generated Data—is the fourth and last report in the Consumer Behaviour Series which also includes:

• E-tailing: Online Shopping Habits of Canadian Car OwnersCar Care Information: What Media Channels Are Canadians Using?
• Repair & Maintenance – Views of 2,000 Canadians
• The Connected Car: Consumer Awareness of Vehicle-Generated Data

AIA members: Download your FREE copy via login to your account.

Non-member price:  $199