In an effort to drive home the importance of pre-emptive wiper maintenance, TRICO recently released a video featuring a very quirky instructor and a classroom full of less-than-amused participants.
The video certainly puts an interactive spin on the “dreaded” defensive driving class. Viewers can look forward to watching an overly eager instructor put unwilling students through a series of absurd driving simulations involving a pudding truck, blindfolded obstacle courses and ridiculous role playing—just to name a few.
“The importance of regular wiper blade replacement for clear visibility in all weather conditions is a critical message to deliver to drivers,” said Kevin O’Dowd, Vice President and Chief Marketing Officer. “TRICO released this video to serve as an unconventional, entertaining reminder of this message.”
Preventative vehicle maintenance, such as yearly wiper blade replacement, is a key element of safety on the road. It is equally important for drivers to be informed about the products that they are installing on their vehicles. This unique video is part of a larger TRICO campaign that aims to place preventative maintenance top-of-mind.
To watch the video, click below:
