Lumileds, a subsidiary of Royal Philips, expanded its portfolio of Philips branded commercial lighting products to include 28 new standard miniature bulbs.
The new SKUs—previously only offered in retail style blister packaging—are now available in Philips branded commercial packaging.
Lumileds Product Manager, Aubry Baugh, noted that the program was expanded to provide commercial automotive customers such as WDs, jobbers, and professional technicians with a packaging choice that best fits their sales and service needs.
The additions to the Philips program include: 1004CP, 1034CP, 1154CP, 12844CP, 12854CP, 1445CP, 161CP, 1895CP, 211-2CP, 212-2CP, 24CP, 24NACP, 3496CP, 3497CP, 53CP, 561CP, 562CP, 57CP, 631CP, 63CP, 74CP, 89CP, 90CP, 916CP, 916NACP, 922CP, and 93CP standard miniature bulbs.
The program is supported with robust merchandising including point-of-sale tools, commercial cabinets, and headlight upgrade cabinets designed to help build sales for both service customers and do-it-yourselfers. These tools help to create increased lighting sales in both the passenger vehicle and medium and heavy-duty truck markets.
To find out more: philips.com/automotive or call 1-800-257-6054.