Brake Parts (BPI) President and CEO David Overbeeke has announced the appointment of Paul Ferrandino to the role of Chief Commercial Officer.

Ferrandino will report directly to Overbeeke and will oversee sales, marketing, cataloguing and technical services for North America and Latin America.

“Paul has a proven track record of sales success, forging solid customer relationships via developing value propositions, allowing for mutual growth,” said Overbeeke. “His experience, energy and leadership skills will be an asset for BPI as we continue to introduce new products and expand customer partnerships.”

Prior to joining BPI, Ferrandino spent 28 years with Ricoh Americas Corporation, starting out as a sales representative and advancing to sales manager, branch manager and regional vice president before assuming the role of Vice President, Mid Market Sales, Ricoh USA. He earned a bachelor of marketing degree from Drexel University in Philadelphia, Pennsylvania and has completed the executive leadership program at Harvard University.