Tens of millions of consumers will learn how the choice of the right replacement brake pads could help them stop up to 50 feet sooner.

The message is being delivered through a comprehensive new advertising campaign in support of revolutionary Wagner OE^X brake pads from Federal-Mogul Motorparts.

Launched this week, the extensive new Wagner OE^X campaign includes ads on national television networks, in leading consumer magazines, on radio and in a wide range of digital placements. The new Wagner OE^X television ad, titled “Families Matter,” powerfully documents the difference stopping up to 50 feet sooner can make in a common driving situation.

“The ability to stop sooner is a powerful message for drivers because they understand that every foot is critical when they are trying to avoid an accident,” said Laura Soave, Senior Vice President and Chief Marketing and Communications Officer, Federal-Mogul Motorparts. “We want to help consumers understand that quality and performance absolutely matter when it comes to the brake pads and other parts they choose for their vehicles.”

Federal-Mogul Motorparts is committed to providing well-designed, high-quality automotive replacement parts that customers can rely on. This is true not only for Wagner OE^x, but for Federal-Mogul Motorparts’ products from its leading brands, including MOOG, Fel-Pro, ANCO and Champion.

“As a global leader in the braking category, we want to help start a conversation between vehicle owners and their parts and service providers about the importance of relying on parts that are engineered to provide exceptional performance and reliability,” said Soave.

Available through leading automotive parts and service providers across North America, Wagner OE^X brake pads feature custom-shaped, application-specific pad designs covering 98 percent of the North American automotive industry’s fastest growing market segment—pickups, SUVs and CUVs. The pads’ patent-pending shape and slot design creates turbulent airflow, which allows for cooler operation and superior stopping power. They also last up to two times longer (compared with other Wagner offerings) generate less dusting, reduce rotor wear, and are designed to offer consistent performance under all braking conditions.