In visiting the Spectra Premium display at AAPEX 2016, one thing became readily apparent, the absence of hardware on display. Instead the team had a complete array of tablets allowing visitors to sample the company’s entire product through virtual reality with interactive menus—an extremely effective and practical solution.

Long recognized as a premium manufacturer of automotive fuel tanks, fuel pumps and radiators, Spectra Premium was placing a strong emphasis on engine management components, cooling fans and coolant resevoirs at AAPEX this year.