Uni-Select has announced that FinishMaster, a leading distributor of paint and related products in the U.S., has announced that the FinishMaster brand will be launched in Canada.
As part of its strategy, FinishMaster Canada, a subsidiary of the Corporation, is opening new FinishMaster stores and converting some of its current corporate stores under the FinishMaster brand, starting with an initial deployment phase in Toronto and Ottawa. (The first location, FinishMaster Scarborough, located in a Toronto suburb, was officially opened during a special ribbon-cutting ceremony on September 14).
Managed by the Automotive Canada team, supported by a strong national distribution network and utilizing the same brand and format as used by FinishMaster in the United States, the Canadian FinishMaster stores will be offering Uni-Select’s complete line-up of well-known premium national brand paint and related products.
“The launch of the FinishMaster brand is part of our strategy to extend our North American leadership position in the automotive and industrial refinish space with the initiative to deploy the FinishMaster brand and model in Canada to provide better service to more customers nationally,” said Henry Buckley, President and Chief Executive Officer of Uni-Select.
“Possessing a strong foundation in the United States, the FinishMaster brand has earned itself an enviable reputation for its quality, professionalism and expertise. The extension of the FinishMaster model to our current Canadian Paint, Body and Equipment (PBE) program will solidify our position to respond to the collision industry’s growing demand in terms of paint & refinish products and services. The combination of our current automotive jobbers selling PBE and the launch of the FinishMaster model in Canada will enable us to better serve our customers nationally,” said Michel Charbonneau, Vice President, Sales and Marketing, PBE Division, Automotive Canada.
“The launch of FinishMaster in Canada reaffirms our objective to be the undisputed leader in the automotive refinish industry and preferred distributor in the automotive aftermarket,” added Gary O’Connor, President and Chief Operating Officer of Automotive Canada.