{"id":98328,"date":"2021-01-15T09:44:45","date_gmt":"2021-01-15T14:44:45","guid":{"rendered":"https:\/\/autosphere.ca\/?p=98328"},"modified":"2021-06-21T12:56:51","modified_gmt":"2021-06-21T16:56:51","slug":"kia-change-de-logo-et-de-philosophie","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/01\/15\/kia-change-de-logo-et-de-philosophie\/","title":{"rendered":"KIA change de logo et de philosophie"},"content":{"rendered":"<p><strong>C\u2019est lors d\u2019un point de presse virtuel en soir\u00e9e le 14 janvier, en direct de Cor\u00e9e, que le pr\u00e9sident de KIA, Ho-Sung Song, entour\u00e9 de son \u00e9quipe de haute direction, a annonc\u00e9 ce virage pour le constructeur automobile cor\u00e9en.\u00a0<\/strong><\/p>\n<p>Le nouveau logo, noir ou blanc selon l\u2019usage, combine des \u00e9l\u00e9ments de stabilit\u00e9 et la confiance, mais se veut aussi une illustration d\u2019un mouvement ascendant, \u00e0 l\u2019image de l\u2019ambition de la compagnie de revoir son positionnement dans l\u2019industrie automobile.<\/p>\n<p>L\u2019appellation \u00ab\u00a0Motors\u00a0\u00bb va aussi dispara\u00eetre afin que le constructeur puisse s\u2019afficher simplement comme KIA. Cette d\u00e9cision d\u00e9coule de la volont\u00e9 de l\u2019entreprise d\u2019\u00e9largir ses activit\u00e9s au-del\u00e0 de la construction de v\u00e9hicule en d\u00e9veloppant des solutions et des services de mobilit\u00e9 plus vastes.<\/p>\n<p>La devise de l\u2019entreprise change aussi pour passer du \u00ab\u00a0pouvoir de surprendre\u00a0\u00bb \u00e0 \u00ab\u00a0le mouvement qui inspire\u00a0\u00bb.<\/p>\n<figure id=\"attachment_98331\" aria-describedby=\"caption-attachment-98331\" style=\"width: 710px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-98331 \" src=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/01\/KIA02.jpg\" alt=\"\" width=\"710\" height=\"400\" srcset=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/01\/KIA02.jpg 2560w, https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/01\/KIA02-300x169-1.jpg 300w, https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/01\/KIA02-1024x576-1.jpg 1024w, https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/01\/KIA02-150x84-1.jpg 150w, https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/01\/KIA02-500x281-1.jpg 500w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><figcaption id=\"caption-attachment-98331\" class=\"wp-caption-text\">Le nouveau logo de KIA va appara\u00eetre sur ses mod\u00e8les graduellement au cours des prochains mois. PHOTO KIA<\/figcaption><\/figure>\n<h5><strong>Nouvelle strat\u00e9gie<\/strong><\/h5>\n<p>Le changement de logo s\u2019inscrit dans la d\u00e9marche du constructeur qui, en 2020, annon\u00e7ait le Plan S, une nouvelle strat\u00e9gie de positionnement sur le march\u00e9 automobile. \u00ab\u00a0Nous voulons moderniser notre approche, la philosophie de notre entreprise, les produits que nous d\u00e9veloppons et surtout changer notre relation avec nos clients et ajouter de l\u2019\u00e9motion face \u00e0 nos produits\u00a0\u00bb, explique le pr\u00e9sident Ho-Sung Song.<\/p>\n<p>Ce dernier compte que d\u2019ici trois ans tous les concessionnaires KIA auront graduellement adopt\u00e9 la nouvelle signature corporative. Le logo redessin\u00e9 appara\u00eetra graduellement sur les nouveaux mod\u00e8les et sera l\u2019unique signature du constructeur au plus tard au premier trimestre de l\u2019ann\u00e9e prochaine.<\/p>\n<h5><strong>Acc\u00e9l\u00e9ration de l\u2019\u00e9lectrique<\/strong><\/h5>\n<p>Parmi cette \u00e9volution, le virage \u00e9lectrique de l\u2019entreprise va s\u2019accentuer alors qu\u2019elle promet l\u2019introduction de neuf nouveaux mod\u00e8les de v\u00e9hicules \u00e9lectriques, simplement nomm\u00e9s EV1 \u00e0 EV9, qui couvriront tous les segments, incluant un mod\u00e8le \u00e0 haute performance.<\/p>\n<p>Le moteur \u00e0 combustion interne n\u2019en sera pas pour autant d\u00e9laiss\u00e9 puisque les divers march\u00e9s couverts par KIA sur la plan\u00e8te ne sont pas tous au m\u00eame niveau d\u2019acceptation du mode \u00e9lectrique. Le constructeur va \u00e9galement s\u2019ouvrir davantage \u00e0 la livraison de v\u00e9hicules con\u00e7us sur mesure pour ses clients commerciaux.<\/p>\n<p>L\u2019objectif est aussi de revoir en profondeur le design des v\u00e9hicules qui seront mis en march\u00e9 d\u00e8s cette ann\u00e9e, tout en conservant une diff\u00e9renciation nette entre les mod\u00e8les. Le constructeur veut maintenir son offre de v\u00e9hicules abordables, mais rehausser l\u2019exp\u00e9rience client, en \u00e9tant davantage \u00e0 l\u2019\u00e9coute des besoins changeants de la population en mati\u00e8re de mobilit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est lors d\u2019un point de presse virtuel en soir\u00e9e le 14 janvier, en direct de Cor\u00e9e, que le pr\u00e9sident de KIA, Ho-Sung Song, entour\u00e9 de son \u00e9quipe de haute direction, a annonc\u00e9 ce virage pour le constructeur automobile cor\u00e9en.\u00a0 Le nouveau logo, noir ou blanc selon l\u2019usage, combine des \u00e9l\u00e9ments de stabilit\u00e9 et la confiance,&#8230;<\/p>\n","protected":false},"author":41,"featured_media":338430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[646,818],"tags":[838,2465],"class_list":["post-98328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires","category-concessionnaires-editorial","tag-evenement-fr","tag-kia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>KIA change de logo et de philosophie - Autosphere<\/title>\n<meta name=\"description\" content=\"Le pr\u00e9sident de KIA, Ho-Sung Song, entour\u00e9 de son \u00e9quipe de haute direction, a annonc\u00e9 ce virage pour le constructeur automobile cor\u00e9en.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/01\/15\/kia-change-de-logo-et-de-philosophie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KIA change de logo et de philosophie\" \/>\n<meta property=\"og:description\" content=\"Le pr\u00e9sident de KIA, Ho-Sung Song, entour\u00e9 de son \u00e9quipe de haute direction, a annonc\u00e9 ce virage pour le constructeur automobile cor\u00e9en.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/01\/15\/kia-change-de-logo-et-de-philosophie\/\" \/>\n<meta property=\"og:site_name\" content=\"Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere.ca\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-15T14:44:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-21T16:56:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/kia-new-logo-fr-WP.png\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Michel Beaunoyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:site\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michel Beaunoyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2021\\\/01\\\/15\\\/kia-change-de-logo-et-de-philosophie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2021\\\/01\\\/15\\\/kia-change-de-logo-et-de-philosophie\\\/\"},\"author\":{\"name\":\"Michel Beaunoyer\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/person\\\/87fe5915939ed2a1ddda6f161fba645d\"},\"headline\":\"KIA change de logo et de philosophie\",\"datePublished\":\"2021-01-15T14:44:45+00:00\",\"dateModified\":\"2021-06-21T16:56:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2021\\\/01\\\/15\\\/kia-change-de-logo-et-de-philosophie\\\/\"},\"wordCount\":481,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2021\\\/01\\\/15\\\/kia-change-de-logo-et-de-philosophie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kia-new-logo-fr-WP.png\",\"keywords\":[\"\u00c9v\u00e8nement\",\"Kia\"],\"articleSection\":[\"Concessionnaires\",\"\u00c9ditorial\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2021\\\/01\\\/15\\\/kia-change-de-logo-et-de-philosophie\\\/#respond\"]}],\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2021\\\/01\\\/15\\\/kia-change-de-logo-et-de-philosophie\\\/\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2021\\\/01\\\/15\\\/kia-change-de-logo-et-de-philosophie\\\/\",\"name\":\"KIA change de logo et de philosophie - Autosphere\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2021\\\/01\\\/15\\\/kia-change-de-logo-et-de-philosophie\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2021\\\/01\\\/15\\\/kia-change-de-logo-et-de-philosophie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kia-new-logo-fr-WP.png\",\"datePublished\":\"2021-01-15T14:44:45+00:00\",\"dateModified\":\"2021-06-21T16:56:51+00:00\",\"description\":\"Le pr\u00e9sident de KIA, Ho-Sung Song, entour\u00e9 de son \u00e9quipe de haute direction, a annonc\u00e9 ce virage pour le constructeur automobile cor\u00e9en.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2021\\\/01\\\/15\\\/kia-change-de-logo-et-de-philosophie\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2021\\\/01\\\/15\\\/kia-change-de-logo-et-de-philosophie\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2021\\\/01\\\/15\\\/kia-change-de-logo-et-de-philosophie\\\/#primaryimage\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kia-new-logo-fr-WP.png\",\"contentUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kia-new-logo-fr-WP.png\",\"width\":758,\"height\":585},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2021\\\/01\\\/15\\\/kia-change-de-logo-et-de-philosophie\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Autosphere\",\"item\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Concessionnaires\",\"item\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/category\\\/concessionnaires\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"KIA change de logo et de philosophie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/\",\"name\":\"Autosphere\",\"description\":\"Articles et nouvelles de l&#039;industrie automobile\",\"publisher\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\",\"name\":\"Autosphere\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/AutosphereLogo-SM.png\",\"contentUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/AutosphereLogo-SM.png\",\"width\":586,\"height\":586,\"caption\":\"Autosphere\"},\"image\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/autosphere.ca\",\"https:\\\/\\\/x.com\\\/autosphere_ca\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/autosphere-en\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/person\\\/87fe5915939ed2a1ddda6f161fba645d\",\"name\":\"Michel Beaunoyer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Michel-Beaunoyer-96x96.jpg\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Michel-Beaunoyer-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/Michel-Beaunoyer-96x96.jpg\",\"caption\":\"Michel Beaunoyer\"},\"description\":\"Michel Beaunoyer est R\u00e9dacteur en chef principal. Il supervise le d\u00e9partement \u00e9ditorial en plus de contribuer \u00e0 la production d\u2019articles pour l\u2019ensemble des magazines. Michel Beaunoyer is the Senior Editor. He oversees the editorial department and also contributes to article production for all the magazines.\",\"sameAs\":[\"https:\\\/\\\/autosphere.ca\"],\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/author\\\/michelbeaunoyer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"KIA change de logo et de philosophie - Autosphere","description":"Le pr\u00e9sident de KIA, Ho-Sung Song, entour\u00e9 de son \u00e9quipe de haute direction, a annonc\u00e9 ce virage pour le constructeur automobile cor\u00e9en.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/01\/15\/kia-change-de-logo-et-de-philosophie\/","og_locale":"fr_FR","og_type":"article","og_title":"KIA change de logo et de philosophie","og_description":"Le pr\u00e9sident de KIA, Ho-Sung Song, entour\u00e9 de son \u00e9quipe de haute direction, a annonc\u00e9 ce virage pour le constructeur automobile cor\u00e9en.\u00a0","og_url":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/01\/15\/kia-change-de-logo-et-de-philosophie\/","og_site_name":"Autosphere","article_publisher":"https:\/\/www.facebook.com\/autosphere.ca","article_published_time":"2021-01-15T14:44:45+00:00","article_modified_time":"2021-06-21T16:56:51+00:00","og_image":[{"width":758,"height":585,"url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/kia-new-logo-fr-WP.png","type":"image\/png"}],"author":"Michel Beaunoyer","twitter_card":"summary_large_image","twitter_creator":"@autosphere_ca","twitter_site":"@autosphere_ca","twitter_misc":{"\u00c9crit par":"Michel Beaunoyer","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/01\/15\/kia-change-de-logo-et-de-philosophie\/#article","isPartOf":{"@id":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/01\/15\/kia-change-de-logo-et-de-philosophie\/"},"author":{"name":"Michel Beaunoyer","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/87fe5915939ed2a1ddda6f161fba645d"},"headline":"KIA change de logo et de philosophie","datePublished":"2021-01-15T14:44:45+00:00","dateModified":"2021-06-21T16:56:51+00:00","mainEntityOfPage":{"@id":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/01\/15\/kia-change-de-logo-et-de-philosophie\/"},"wordCount":481,"commentCount":0,"publisher":{"@id":"https:\/\/autosphere.ca\/fr\/#organization"},"image":{"@id":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/01\/15\/kia-change-de-logo-et-de-philosophie\/#primaryimage"},"thumbnailUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/kia-new-logo-fr-WP.png","keywords":["\u00c9v\u00e8nement","Kia"],"articleSection":["Concessionnaires","\u00c9ditorial"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/01\/15\/kia-change-de-logo-et-de-philosophie\/#respond"]}],"copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/autosphere.ca\/#organization"}},{"@type":"WebPage","@id":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/01\/15\/kia-change-de-logo-et-de-philosophie\/","url":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/01\/15\/kia-change-de-logo-et-de-philosophie\/","name":"KIA change de logo et de philosophie - Autosphere","isPartOf":{"@id":"https:\/\/autosphere.ca\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/01\/15\/kia-change-de-logo-et-de-philosophie\/#primaryimage"},"image":{"@id":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/01\/15\/kia-change-de-logo-et-de-philosophie\/#primaryimage"},"thumbnailUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/kia-new-logo-fr-WP.png","datePublished":"2021-01-15T14:44:45+00:00","dateModified":"2021-06-21T16:56:51+00:00","description":"Le pr\u00e9sident de KIA, Ho-Sung Song, entour\u00e9 de son \u00e9quipe de haute direction, a annonc\u00e9 ce virage pour le constructeur automobile cor\u00e9en.\u00a0","breadcrumb":{"@id":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/01\/15\/kia-change-de-logo-et-de-philosophie\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/01\/15\/kia-change-de-logo-et-de-philosophie\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/01\/15\/kia-change-de-logo-et-de-philosophie\/#primaryimage","url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/kia-new-logo-fr-WP.png","contentUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/kia-new-logo-fr-WP.png","width":758,"height":585},{"@type":"BreadcrumbList","@id":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2021\/01\/15\/kia-change-de-logo-et-de-philosophie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Autosphere","item":"https:\/\/autosphere.ca\/fr\/"},{"@type":"ListItem","position":2,"name":"Concessionnaires","item":"https:\/\/autosphere.ca\/fr\/category\/concessionnaires\/"},{"@type":"ListItem","position":3,"name":"KIA change de logo et de philosophie"}]},{"@type":"WebSite","@id":"https:\/\/autosphere.ca\/fr\/#website","url":"https:\/\/autosphere.ca\/fr\/","name":"Autosphere","description":"Articles et nouvelles de l&#039;industrie automobile","publisher":{"@id":"https:\/\/autosphere.ca\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/autosphere.ca\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/autosphere.ca\/fr\/#organization","name":"Autosphere","url":"https:\/\/autosphere.ca\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/AutosphereLogo-SM.png","contentUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/AutosphereLogo-SM.png","width":586,"height":586,"caption":"Autosphere"},"image":{"@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/autosphere.ca","https:\/\/x.com\/autosphere_ca","https:\/\/www.linkedin.com\/company\/autosphere-en"]},{"@type":"Person","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/87fe5915939ed2a1ddda6f161fba645d","name":"Michel Beaunoyer","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/07\/Michel-Beaunoyer-96x96.jpg","url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/07\/Michel-Beaunoyer-96x96.jpg","contentUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/07\/Michel-Beaunoyer-96x96.jpg","caption":"Michel Beaunoyer"},"description":"Michel Beaunoyer est R\u00e9dacteur en chef principal. Il supervise le d\u00e9partement \u00e9ditorial en plus de contribuer \u00e0 la production d\u2019articles pour l\u2019ensemble des magazines. Michel Beaunoyer is the Senior Editor. He oversees the editorial department and also contributes to article production for all the magazines.","sameAs":["https:\/\/autosphere.ca"],"url":"https:\/\/autosphere.ca\/fr\/author\/michelbeaunoyer\/"}]}},"_links":{"self":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts\/98328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/comments?post=98328"}],"version-history":[{"count":0,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts\/98328\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/media\/338430"}],"wp:attachment":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/media?parent=98328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/categories?post=98328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/tags?post=98328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}