{"id":95229,"date":"2020-12-21T13:29:15","date_gmt":"2020-12-21T18:29:15","guid":{"rendered":"https:\/\/autosphere.ca\/?p=95229"},"modified":"2020-12-22T10:44:10","modified_gmt":"2020-12-22T15:44:10","slug":"le-siam-a-la-tele-et-sur-le-web","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/12\/21\/le-siam-a-la-tele-et-sur-le-web\/","title":{"rendered":"Le SIAM \u00e0 la t\u00e9l\u00e9 et sur le web"},"content":{"rendered":"<p><strong>L\u2019\u00e9dition 2021 du Salon international de l\u2019auto de Montr\u00e9al se d\u00e9roulera cette ann\u00e9e sur les ondes de TVA et sur le site internet du SIAM.<\/strong><\/p>\n<p>Une \u00e9mission d\u2019une heure sera pr\u00e9sent\u00e9e sur la station TVA le 20 f\u00e9vrier prochain o\u00f9 un panel de journalistes sp\u00e9cialis\u00e9s dans le domaine automobile pr\u00e9sentera les nouveaut\u00e9s des constructeurs. Par la suite, sept s\u00e9ries web seront diffus\u00e9es sur le site du SIAM pr\u00e9sentant, avec la collaboration de journalistes de l\u2019AJAC, les v\u00e9hicules gagnants dans chaque cat\u00e9gorie. Des capsules technologies et d\u2019autres s\u2019adressant aux collectionneurs de voitures classiques seront aussi diffus\u00e9es sur le site et m\u00e9dias sociaux du Salon.<\/p>\n<p>Un lien sur le site du SIAM permettra aux visiteurs virtuels de trouver et d\u2019entrer en contact avec \u00a0le concessionnaire de leur r\u00e9gion pour plus d\u2019information.<\/p>\n<h5><strong>Un plus pour les concessionnaires<\/strong><\/h5>\n<p>\u00ab\u00a0Nous voulons offrir \u00e0 la population la possibilit\u00e9 de d\u00e9couvrir les nouveaut\u00e9s automobiles pour 2021, mais aussi les diriger vers les concessionnaires, explique Denis Dessureault, vice-pr\u00e9sident du SIAM. C\u2019est une premi\u00e8re exp\u00e9rience pour nous.\u00a0\u00bb<\/p>\n<p>En septembre, le SIAM a avis\u00e9 les constructeurs de l\u2019impossibilit\u00e9 d\u2019organiser un salon en pr\u00e9sentiel. L\u2019organisme a tout tent\u00e9 par la suite pour regrouper les constructeurs sur une plateforme unique o\u00f9 ils auraient pu participer \u00e0 une exp\u00e9rience virtuelle o\u00f9 chacun aurait mis ses nouveaut\u00e9s de l\u2019avant. Mais cette vitrine, qui aurait soutenu les six salons canadiens, n\u2019a pas convaincu suffisamment de constructeurs. Comme l\u2019explique M. Dessureault, un bon nombre d\u2019entre eux ont investi massivement dans leurs propres solutions web et ne voulaient pas consacrer de sommes suppl\u00e9mentaires \u00e0 cette importante activit\u00e9 m\u00eame si les salons de l\u2019auto canadiens avaient r\u00e9ussi \u00e0 trouver une solution qui aurait offert une exp\u00e9rience tr\u00e8s dynamique aux visiteurs \u00e0 faible co\u00fbt pour les constructeurs.<\/p>\n<p>Selon M. Dessureault, les concessionnaires de la grande r\u00e9gion de Montr\u00e9al sont tr\u00e8s contents qu\u2019une solution ait \u00e9t\u00e9 trouv\u00e9e par le SIAM qui leur offrira ainsi une belle vitrine de visibilit\u00e9, en pr\u00e9vision de la p\u00e9riode de forte demande du printemps.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9dition 2021 du Salon international de l\u2019auto de Montr\u00e9al se d\u00e9roulera cette ann\u00e9e sur les ondes de TVA et sur le site internet du SIAM. Une \u00e9mission d\u2019une heure sera pr\u00e9sent\u00e9e sur la station TVA le 20 f\u00e9vrier prochain o\u00f9 un panel de journalistes sp\u00e9cialis\u00e9s dans le domaine automobile pr\u00e9sentera les nouveaut\u00e9s des constructeurs. Par&#8230;<\/p>\n","protected":false},"author":41,"featured_media":95231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[646,818],"tags":[2321,838,2660,2460],"class_list":["post-95229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires","category-concessionnaires-editorial","tag-2021-fr","tag-evenement-fr","tag-siam-fr","tag-virtuel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le SIAM \u00e0 la t\u00e9l\u00e9 et sur le web - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/12\/21\/le-siam-a-la-tele-et-sur-le-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le SIAM \u00e0 la t\u00e9l\u00e9 et sur le web\" \/>\n<meta property=\"og:description\" content=\"L\u2019\u00e9dition 2021 du Salon international de l\u2019auto de Montr\u00e9al se d\u00e9roulera cette ann\u00e9e sur les ondes de TVA et sur le site internet du SIAM. 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