{"id":94885,"date":"2020-12-14T10:08:32","date_gmt":"2020-12-14T15:08:32","guid":{"rendered":"https:\/\/autosphere.ca\/?p=94885"},"modified":"2020-12-14T10:08:32","modified_gmt":"2020-12-14T15:08:32","slug":"icone-communautaire","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/carrosserie\/2020\/12\/14\/icone-communautaire\/","title":{"rendered":"Ic\u00f4ne communautaire"},"content":{"rendered":"

A l\u2019origine un camion de ferme, cette Chevy de 1954 est aujourd\u2019hui un outil de marketing tr\u00e8s efficace.<\/strong><\/p>\n

Quand on pense \u00e0 ce qui nous a fait entrer dans le secteur de la r\u00e9paration des carrosseries, pour certains, c\u2019\u00e9tait un amour des voitures et\/ou des camions. Peut-\u00eatre en avons-nous r\u00e9par\u00e9 quelques-uns quand nous \u00e9tions jeunes et voulions-nous trouver un moyen de transformer un passe-temps en profession. Et si, dans la plupart des cas, nous avons tendance \u00e0 nous occuper de la r\u00e9paration de v\u00e9hicules r\u00e9cents, il arrive que nous restaurions une ou deux voitures classiques, ou m\u00eame que nous utilisions une voiture classique pour promouvoir notre entreprise.<\/p>\n

Outil de marketing<\/strong><\/h5>\n

Pour Rick Richardson et l\u2019\u00e9quipe du CSN Ladner, \u00e0 Ladner, une banlieue de Delta, en Colombie-Britannique, ce pick-up Chevy\u00a03100 \u00ab\u2009Bullnose\u2009\u00bb de 1954 sert d\u2019outil de marketing pour le magasin et est souvent utilis\u00e9 lors d\u2019\u00e9v\u00e9nements communautaires locaux, tels que le d\u00e9fil\u00e9, la marche de la courtepointe et le salon de l\u2019automobile de Ladner.<\/p>\n

Originaire du Saskatchewan, ce camion canadien a \u00e9t\u00e9 trouv\u00e9 dans une grange il y a environ huit ans. D\u2019un point de vue esth\u00e9tique, il \u00e9tait en bon \u00e9tat. \u00ab\u2009Nous avons eu beaucoup de chance\u2009\u00bb, dit Richardson, \u00ab\u2009non seulement de trouver ce camion, mais aussi de le retrouver dans l\u2019\u00e9tat o\u00f9 il \u00e9tait.\u2009\u00bb<\/p>\n

\"\"
Le camion est originaire du Saskatchewan et \u00e9tait dans un \u00e9tat remarquablement solide. PHOTO CSN Ladner<\/figcaption><\/figure>\n

Il n\u2019y avait pas de rouille sur ce camion, ce qui, \u00ab\u2009consid\u00e9rant qu\u2019il s\u2019agissait d\u2019un camion canadien et qu\u2019il \u00e9tait utilis\u00e9 comme v\u00e9hicule agricole, \u00e9tait un miracle, vraiment\u2009\u00bb, dit M. Richardson.<\/p>\n

En fait, le Chevy \u00e9tait suffisamment solide et pr\u00e9sentable pour que, sur le plan esth\u00e9tique, il n\u2019ait n\u00e9cessit\u00e9 que quelques retouches et un bon d\u00e9tail pour le remettre dans l\u2019\u00e9tat o\u00f9 il se trouve aujourd\u2019hui.<\/p>\n

Attention \u00e0 la m\u00e9canique<\/strong><\/h5>\n

Toutefois, sur le plan m\u00e9canique, il fallait faire plus de travail. \u00ab\u2009Nous avons r\u00e9gl\u00e9 le moteur et reconstruit le carburateur\u2009\u00bb, ainsi que quelques autres travaux pour qu\u2019il fonctionne \u00e0 nouveau correctement. \u00ab\u2009Dans l\u2019ensemble, c\u2019\u00e9tait un compromis assez \u00e9quitable pour remettre ce camion en \u00e9tat de marche\u2009\u00bb, explique M.\u00a0Richardson.<\/p>\n

Avec ses 112\u00a0ch, son six en ligne de 235,5 pouces cubes et sa transmission \u00e0 trois vitesses, les performances sont au mieux tranquilles, mais M. Richardson dit qu\u2019il adore le conduire. \u00ab\u2009C\u2019est g\u00e9nial, surtout avec ce d\u00e9marrage \u00e0 bouton-poussoir mont\u00e9 au sol et les trois vitesses sur l\u2019arbre\u2009\u00bb, dit-il.<\/p>\n

Richardson note que le camion est devenu une sorte d\u2019ic\u00f4ne locale, \u00e0 la fois autour de l\u2019atelier et lors d\u2019\u00e9v\u00e9nements communautaires. \u00ab\u2009Les enfants adorent le camion, y monter, s\u2019y asseoir et se faire prendre en photo\u2009\u00bb, dit Richardson.<\/p>\n

\"\"
Un outil de marketing parfait pour un magasin de collision\u2009? C\u2019est ce que nous pensons. PHOTO CSN Ladner<\/figcaption><\/figure>\n

C\u2019est aussi un sujet de conversation fr\u00e9quent chez les clients de CSN Ladner. \u00ab\u2009Les gens recherchent le camion et posent des questions \u00e0 son sujet lorsqu\u2019ils entrent dans le magasin\u2009\u00bb, explique M.\u00a0Richardson.<\/p>\n

Donc, si vous vous trouvez dans la zone de Ladner et que vous voyez un pick-up Chevy rouge brillant de 1954, arr\u00eatez-vous et jetez un coup d\u2019\u0153il. Vous pourriez en tomber amoureux, tout comme le personnel du magasin CSN Ladner, les clients et la communaut\u00e9 locale.<\/p>\n","protected":false},"excerpt":{"rendered":"

A l\u2019origine un camion de ferme, cette Chevy de 1954 est aujourd\u2019hui un outil de marketing tr\u00e8s efficace. Quand on pense \u00e0 ce qui nous a fait entrer dans le secteur de la r\u00e9paration des carrosseries, pour certains, c\u2019\u00e9tait un amour des voitures et\/ou des camions. Peut-\u00eatre en avons-nous r\u00e9par\u00e9 quelques-uns quand nous \u00e9tions jeunes…<\/p>\n","protected":false},"author":187,"featured_media":94879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[610,817],"tags":[2499,837],"class_list":["post-94885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carrosserie","category-carrosserie-editorial","tag-csn-fr","tag-entretien-et-reparation-fr"],"acf":[],"yoast_head":"\nIc\u00f4ne communautaire - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/carrosserie\/2020\/12\/14\/icone-communautaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ic\u00f4ne communautaire\" \/>\n<meta property=\"og:description\" content=\"A l\u2019origine un camion de ferme, cette Chevy de 1954 est aujourd\u2019hui un outil de marketing tr\u00e8s efficace. 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