{"id":94496,"date":"2020-12-09T12:37:10","date_gmt":"2020-12-09T17:37:10","guid":{"rendered":"https:\/\/autosphere.ca\/?p=94496"},"modified":"2020-12-16T16:29:02","modified_gmt":"2020-12-16T21:29:02","slug":"mois-record-pour-liqui-moly","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/mecanique\/2020\/12\/09\/mois-record-pour-liqui-moly\/","title":{"rendered":"Mois record pour LIQUI MOLY"},"content":{"rendered":"<p><strong>Le mois dernier a \u00e9t\u00e9 le meilleur novembre de l\u2019histoire de la soci\u00e9t\u00e9 pour LIQUI MOLY. <\/strong><\/p>\n<p>Le sp\u00e9cialiste allemand des huiles et additifs a cl\u00f4tur\u00e9 le mois d\u2019automne avec un chiffre d\u2019affaires de pr\u00e8s de 62 millions d\u2019euros. Le directeur g\u00e9n\u00e9ral, Ernst Prost, a comment\u00e9 le r\u00e9sultat\u00a0: \u00ab\u2009Les premiers fruits apparaissent sur la branche st\u00e9rile de la couronne.\u2009\u00bb<\/p>\n<p>Ces pr\u00e8s de 62 millions d\u2019euros marquent non seulement le meilleur volume de ventes de novembre de l\u2019histoire de la soci\u00e9t\u00e9, mais aussi le deuxi\u00e8me plus gros chiffre d\u2019affaires mensuel jamais atteint. Seul le mois de janvier a \u00e9t\u00e9 encore plus fort. Les mois de f\u00e9vrier et mars ont \u00e9galement \u00e9t\u00e9 plus forts que jamais.<\/p>\n<p>Puis vint le Corona. La pand\u00e9mie n\u2019a pas \u00e9pargn\u00e9 LIQUI MOLY. Cependant, l\u2019entreprise a fait face \u00e0 la crise avec toute sa force. Aucun licenciement n\u2019a eu lieu, aucun ch\u00f4mage partiel n\u2019a \u00e9t\u00e9 annonc\u00e9 \u2014 au contraire, 101 nouveaux employ\u00e9s ont \u00e9t\u00e9 embauch\u00e9s. Les investissements n\u2019ont pas \u00e9t\u00e9 annul\u00e9s, mais ont \u00e9t\u00e9 massivement augment\u00e9s. Par exemple, le budget marketing a doubl\u00e9. \u00ab\u2009Nous vivons les bonnes ann\u00e9es d\u2019avant la crise. Heureusement, nous avons constitu\u00e9 des r\u00e9serves. Cela nous permet d\u2019investir maintenant dans l\u2019avenir\u2009\u00bb, poursuit M.\u00a0Prost. LIQUI MOLY est sorti de la crise \u00e9tape par \u00e9tape gr\u00e2ce \u00e0 cette strat\u00e9gie hautement anticyclique. Puis le mois de novembre est venu avec une augmentation de 26\u00a0% par rapport au m\u00eame mois de l\u2019ann\u00e9e derni\u00e8re.<\/p>\n<p>\u00ab\u2009Pour la premi\u00e8re fois depuis de nombreux mois, nous avons une fois de plus enregistr\u00e9 une croissance \u00e0 deux chiffres de nos ventes. Compte tenu des investissements dans nos \u201cquatre atouts principaux\u201d, \u00e0 savoir les personnes, la marque, les machines et les march\u00e9s, ce n\u2019est que la cons\u00e9quence logique de notre travail\u2009\u00bb, d\u00e9clare M.\u00a0Prost, directeur du producteur allemand de lubrifiants. \u00ab\u2009Avec une augmentation de 26\u00a0% en novembre, nous avons pu quitter la vall\u00e9e des larmes. Jusqu\u2019\u00e0 pr\u00e9sent, nous avons r\u00e9alis\u00e9 une croissance de 4,5\u00a0% et les carnets de commandes pour d\u00e9cembre sont bien remplis. C\u2019est pourquoi nous devrons utiliser chaque heure, tant dans la production que dans l\u2019exp\u00e9dition, pour approvisionner nos clients\u2009\u00bb. LIQUI MOLY entend poursuivre l\u2019ann\u00e9e prochaine les ann\u00e9es record de l\u2019ann\u00e9e pass\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le mois dernier a \u00e9t\u00e9 le meilleur novembre de l\u2019histoire de la soci\u00e9t\u00e9 pour LIQUI MOLY. Le sp\u00e9cialiste allemand des huiles et additifs a cl\u00f4tur\u00e9 le mois d\u2019automne avec un chiffre d\u2019affaires de pr\u00e8s de 62 millions d\u2019euros. Le directeur g\u00e9n\u00e9ral, Ernst Prost, a comment\u00e9 le r\u00e9sultat\u00a0: \u00ab\u2009Les premiers fruits apparaissent sur la branche st\u00e9rile&#8230;<\/p>\n","protected":false},"author":18,"featured_media":94494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[825,632],"tags":[2532,842],"class_list":["post-94496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mecanique-communique","category-mecanique","tag-rapport","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mois record pour LIQUI MOLY - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/mecanique\/2020\/12\/09\/mois-record-pour-liqui-moly\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mois record pour LIQUI MOLY\" \/>\n<meta property=\"og:description\" content=\"Le mois dernier a \u00e9t\u00e9 le meilleur novembre de l\u2019histoire de la soci\u00e9t\u00e9 pour LIQUI MOLY. 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