{"id":88463,"date":"2020-10-28T09:18:29","date_gmt":"2020-10-28T13:18:29","guid":{"rendered":"https:\/\/autosphere.ca\/?p=88463"},"modified":"2020-12-18T13:53:27","modified_gmt":"2020-12-18T18:53:27","slug":"purecars-publie-de-la-publicite-ott","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/10\/28\/purecars-publie-de-la-publicite-ott\/","title":{"rendered":"PureCars publie de la publicit\u00e9 OTT"},"content":{"rendered":"<p><strong>PureCars a annonc\u00e9 la sortie de PureCarsTV. <\/strong><\/p>\n<p>PureCarsTV est une solution d\u2019achat OTT programmatique con\u00e7ue exclusivement pour les annonceurs automobiles, qui est disponible au Canada (les chiffres indiqu\u00e9s ici proviennent des \u00c9tats-Unis).<\/p>\n<p>La vid\u00e9o OTT (Over The Top) fait r\u00e9f\u00e9rence \u00e0 toute vid\u00e9o livr\u00e9e \u00e0 l\u2019utilisateur final sans l\u2019aide d\u2019ondes hertziennes, ou d\u2019un d\u00e9codeur de t\u00e9l\u00e9vision par c\u00e2ble ou par satellite. Le public OTT comprend les SmartTV d\u2019une multitude de fabricants et les appareils de t\u00e9l\u00e9vision connect\u00e9s, notamment Amazon FireTV, Google Chromecast, Roku, Apple TV, etc., ainsi que d\u2019autres vid\u00e9os diffus\u00e9es en ligne sur des plateformes vid\u00e9o comme YouTube, Vimeo, Facebook et Instagram.<\/p>\n<p>L\u2019\u00e9cosyst\u00e8me en ligne actuel offre un support id\u00e9al pour la diffusion et la consommation de formats publicitaires vid\u00e9o. L\u2019internet est universel dans la mani\u00e8re dont il diffuse le contenu et constitue un environnement beaucoup plus granulaire et cibl\u00e9 pour la diffusion de messages publicitaires. CTV est devenu indispensable pour les concessionnaires et les agences partenaires \u00e0 la recherche d\u2019une solution compl\u00e8te permettant d\u2019exploiter la port\u00e9e de l\u2019audience et de diffuser des messages aux acheteurs de voitures locaux. Les estimations de l\u2019industrie montrent que le nombre de foyers \u00e9quip\u00e9s de CTV devrait augmenter de 82\u00a0% d\u2019ici 2023.<\/p>\n<h5><strong>Services de publicit\u00e9 OTT Digital<\/strong><\/h5>\n<p>Gr\u00e2ce aux services de publicit\u00e9 num\u00e9rique OTT de PureCars, les concessionnaires automobiles peuvent diffuser des publicit\u00e9s OTT \u00e0 leur public cible local en utilisant des m\u00e9thodes d\u2019achat de publicit\u00e9 programmatique bas\u00e9es sur des donn\u00e9es. Gr\u00e2ce \u00e0 PureCarsTV, les concessionnaires locaux peuvent diffuser une publicit\u00e9 sp\u00e9cifique \u00e0 un acheteur ou \u00e0 un foyer particulier. Au lieu de diffuser la m\u00eame publicit\u00e9 \u00e0 tous les t\u00e9l\u00e9spectateurs d\u2019une \u00e9mission de t\u00e9l\u00e9vision, les concessionnaires peuvent diffuser une vari\u00e9t\u00e9 de spots publicitaires \u00e0 diff\u00e9rentes personnes en fonction de leur intention d\u2019achat, de marqueurs comportementaux et d\u2019un nombre quelconque de caract\u00e9ristiques ou de donn\u00e9es d\u00e9mographiques des m\u00e9nages. En regardant des \u00e9missions similaires, les consommateurs verront diff\u00e9rentes publicit\u00e9s de concessionnaires qui correspondent mieux \u00e0 leurs go\u00fbts, leurs int\u00e9r\u00eats, leur \u00e2ge, leur niveau de revenu, etc.<\/p>\n<p>Gr\u00e2ce \u00e0 PureCarsTV, les concessionnaires peuvent s\u2019assurer que ces impressions ne sont transmises qu\u2019\u00e0 leur public cible, ce qui permet d\u2019\u00e9liminer le gaspillage d\u2019argent publicitaire g\u00e9n\u00e9ralement associ\u00e9 \u00e0 l\u2019achat d\u2019\u00e9missions de t\u00e9l\u00e9vision \u00e0 grande \u00e9chelle ou par c\u00e2ble.<\/p>\n<p>Comme les concessionnaires subissent une \u00e9rosion constante de leurs marges, il est important pour eux d\u2019explorer les possibilit\u00e9s d\u2019optimiser les canaux m\u00e9diatiques traditionnels qui ont toujours \u00e9t\u00e9 source de gaspillage. Actuellement, 49\u00a0% de toutes les impressions publicitaires vid\u00e9o passent par les canaux OTT, et les faibles CPM signifient que les concessionnaires peuvent atteindre les acheteurs sur le march\u00e9 avec une plus grande fr\u00e9quence et moins de gaspillage dans leur budget publicitaire limit\u00e9. Pour comparer avec pr\u00e9cision le traditionnel au num\u00e9rique, les annonceurs doivent calculer le nombre d\u2019acheteurs sur le march\u00e9 qui sont touch\u00e9s par chaque type de campagne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PureCars a annonc\u00e9 la sortie de PureCarsTV. PureCarsTV est une solution d\u2019achat OTT programmatique con\u00e7ue exclusivement pour les annonceurs automobiles, qui est disponible au Canada (les chiffres indiqu\u00e9s ici proviennent des \u00c9tats-Unis). La vid\u00e9o OTT (Over The Top) fait r\u00e9f\u00e9rence \u00e0 toute vid\u00e9o livr\u00e9e \u00e0 l\u2019utilisateur final sans l\u2019aide d\u2019ondes hertziennes, ou d\u2019un d\u00e9codeur de&#8230;<\/p>\n","protected":false},"author":18,"featured_media":88461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[2594,842],"class_list":["post-88463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-purecars","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PureCars publie de la publicit\u00e9 OTT - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/10\/28\/purecars-publie-de-la-publicite-ott\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PureCars publie de la publicit\u00e9 OTT\" \/>\n<meta property=\"og:description\" content=\"PureCars a annonc\u00e9 la sortie de PureCarsTV. 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La vid\u00e9o OTT (Over The Top) fait r\u00e9f\u00e9rence \u00e0 toute vid\u00e9o livr\u00e9e \u00e0 l\u2019utilisateur final sans l\u2019aide d\u2019ondes hertziennes, ou d\u2019un d\u00e9codeur de...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/10\/28\/purecars-publie-de-la-publicite-ott\/\" \/>\n<meta property=\"og:site_name\" content=\"Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere.ca\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-28T13:18:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-18T18:53:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/10\/Sans-titre-1-46.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shirley Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:site\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shirley Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/10\/28\/purecars-publie-de-la-publicite-ott\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/10\/28\/purecars-publie-de-la-publicite-ott\/\"},\"author\":{\"name\":\"Shirley Brown\",\"@id\":\"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/f65c63614f1fafed9ccaed731a7e769a\"},\"headline\":\"PureCars publie de la publicit\u00e9 OTT\",\"datePublished\":\"2020-10-28T13:18:29+00:00\",\"dateModified\":\"2020-12-18T18:53:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/10\/28\/purecars-publie-de-la-publicite-ott\/\"},\"wordCount\":545,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/10\/28\/purecars-publie-de-la-publicite-ott\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/10\/Sans-titre-1-46.jpg\",\"keywords\":[\"PureCars\",\"Vente et marketing\"],\"articleSection\":[\"Communiqu\u00e9 de presse\",\"Concessionnaires\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/10\/28\/purecars-publie-de-la-publicite-ott\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/autosphere.ca\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/10\/28\/purecars-publie-de-la-publicite-ott\/\",\"url\":\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/10\/28\/purecars-publie-de-la-publicite-ott\/\",\"name\":\"PureCars publie de la publicit\u00e9 OTT - 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