{"id":87631,"date":"2020-10-20T11:15:31","date_gmt":"2020-10-20T15:15:31","guid":{"rendered":"https:\/\/autosphere.ca\/?p=87631"},"modified":"2020-12-18T12:59:44","modified_gmt":"2020-12-18T17:59:44","slug":"conseils-techniques-pour-la-vente-de-pneus","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/10\/20\/conseils-techniques-pour-la-vente-de-pneus\/","title":{"rendered":"Conseils techniques pour la vente de pneus"},"content":{"rendered":"<p><strong>Ce que vos clients doivent savoir.<\/strong><\/p>\n<p>L\u2019ann\u00e9e a \u00e9t\u00e9 difficile pour les consommateurs et les entreprises, et il reste des questions sans r\u00e9ponse sur la fa\u00e7on dont la pand\u00e9mie va continuer \u00e0 affecter les choses. Mais tout au long de l\u2019ann\u00e9e, les pneus et les magasins de pneus sont rest\u00e9s essentiels, tout comme la n\u00e9cessit\u00e9 de faire conna\u00eetre vos produits \u00e0 vos clients.<\/p>\n<p>\u00ab\u2009Nous ne connaissions pas l\u2019impact sur l\u2019industrie, et nous avons examin\u00e9 la r\u00e9cession de 2008-2009 pour essayer de le comprendre\u2009\u00bb, a d\u00e9clar\u00e9 Will Robbins, chef de produit principal, Bridgestone Americas Tire Operations. \u00ab\u2009Pour autant que nous puissions le dire, c\u2019est la m\u00eame chose. Nous avons vu la demande chuter plus t\u00f4t dans l\u2019ann\u00e9e, mais nous l\u2019avons vue revenir, et pas comme le coup \u00e9conomique que nous avons subi en 2010. Nous observons des tendances similaires (comme auparavant), avec un accent particulier sur la valeur\u2009\u00bb.<\/p>\n<h5><strong>Des messages clairs sont essentiels<\/strong><\/h5>\n<p>Les concessionnaires doivent interroger leurs clients sur leurs habitudes de conduite, mais M.\u00a0Robbins a d\u00e9clar\u00e9 qu\u2019il incombe \u00e9galement aux fabricants de s\u2019assurer qu\u2019ils \u00e9laborent des messages clairs sur la technologie \u00e0 transmettre. \u00ab\u2009Nous avons probablement trente secondes chez le concessionnaire pour expliquer le produit, et la technologie doit pouvoir \u00eatre mise en relation avec le client.\u2009\u00bb<\/p>\n<p>\u00ab\u2009Le message doit \u00eatre simple. Si nous parlons de caract\u00e9ristiques compl\u00e8tes, montrez un pneu us\u00e9 et un pneu neuf. Ils peuvent le voir, le toucher et le comprendre. Il s\u2019agit de rendre le processus aussi simple que possible et de s\u2019assurer que le client va obtenir les caract\u00e9ristiques et les avantages que nous lui disons qu\u2019il va obtenir. La garantie contre l\u2019usure est un moyen de la diff\u00e9rencier. Ainsi, si vous savez combien de kilom\u00e8tres ils parcourent, vous pourrez leur dire combien de temps un pneu devrait durer\u2009\u00bb.<\/p>\n<h5><strong>Montrez-leur ce que vous voulez dire<\/strong><\/h5>\n<p>Si les technologies des compos\u00e9s et des mod\u00e8les se sont consid\u00e9rablement am\u00e9lior\u00e9es ces derniers temps, une seule est facile \u00e0 d\u00e9montrer \u00e0 votre client. \u00ab\u2009Pour le compos\u00e9, vous devez me faire confiance et me dire que cela va marcher\u2009\u00bb, a d\u00e9clar\u00e9 M.\u00a0Robbins. \u00ab\u2009Mais si le client peut voir que cette rainure va jusqu\u2019au bout, il peut la regarder et la comprendre.\u2009\u00bb<\/p>\n<h5><strong>Tout temps contre toute saison<\/strong><\/h5>\n<p>Certains clients ne connaissent peut-\u00eatre pas encore les pneus tous temps, mais ils peuvent \u00eatre l\u2019option parfaite pour certains, selon Greg Cressman, directeur des services techniques de Yokohama Tire Canada. \u00ab\u2009Au fil des ans, le march\u00e9 des pneus toutes saisons a \u00e9volu\u00e9\u2009\u00bb, a-t-il d\u00e9clar\u00e9. \u00ab\u2009Les pneus toutes saisons typiques ont perdu de leur capacit\u00e9 \u00e0 r\u00e9sister aux conditions hivernales, en raison de leur faible kilom\u00e9trage, de leur silence de roulement et de leur bonne tenue de route en dehors de l\u2019hiver.\u2009\u00bb<\/p>\n<p>\u00ab\u2009Le confort qu\u2019ils offrent&#8230; avec un seul jeu de pneus toute l\u2019ann\u00e9e est tr\u00e8s important pour certains utilisateurs, mais ils constituent une solution de compromis. L\u2019essentiel est de comprendre les v\u00e9ritables besoins du consommateur. Si la discussion porte sur le potentiel de conduite dans de v\u00e9ritables conditions hivernales, il faut d\u00e9terminer la gravit\u00e9 des conditions de conduite\u2009\u00bb.<\/p>\n<p>\u00ab\u2009Si un client poss\u00e8de un v\u00e9hicule et qu\u2019il est utilis\u00e9 dans des conditions difficiles, un pneu d\u2019hiver sp\u00e9cifique sera le plus s\u00fbr,\u2009\u00bb a d\u00e9clar\u00e9 M. Cressman. \u00ab\u2009Mais si votre client poss\u00e8de un autre v\u00e9hicule \u00e9quip\u00e9 de pneus d\u2019hiver, ou s\u2019il a acc\u00e8s aux transports en commun, ou m\u00eame la possibilit\u00e9 de rester \u00e0 la maison en cas de mauvais temps, \u201calors on peut envisager d\u2019utiliser un v\u00e9hicule toutes saisons ou tous temps\u201d, a-t-il dit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce que vos clients doivent savoir. L\u2019ann\u00e9e a \u00e9t\u00e9 difficile pour les consommateurs et les entreprises, et il reste des questions sans r\u00e9ponse sur la fa\u00e7on dont la pand\u00e9mie va continuer \u00e0 affecter les choses. Mais tout au long de l\u2019ann\u00e9e, les pneus et les magasins de pneus sont rest\u00e9s essentiels, tout comme la n\u00e9cessit\u00e9&#8230;<\/p>\n","protected":false},"author":20,"featured_media":87629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[821,599],"tags":[2573],"class_list":["post-87631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-editorial","category-pneus","tag-pneu-yokohama"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Conseils techniques pour la vente de pneus - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/pneus\/2020\/10\/20\/conseils-techniques-pour-la-vente-de-pneus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conseils techniques pour la vente de pneus\" \/>\n<meta property=\"og:description\" content=\"Ce que vos clients doivent savoir. L\u2019ann\u00e9e a \u00e9t\u00e9 difficile pour les consommateurs et les entreprises, et il reste des questions sans r\u00e9ponse sur la fa\u00e7on dont la pand\u00e9mie va continuer \u00e0 affecter les choses. Mais tout au long de l\u2019ann\u00e9e, les pneus et les magasins de pneus sont rest\u00e9s essentiels, tout comme la n\u00e9cessit\u00e9...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autosphere.ca\/fr\/pneus\/2020\/10\/20\/conseils-techniques-pour-la-vente-de-pneus\/\" \/>\n<meta property=\"og:site_name\" content=\"Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere.ca\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-20T15:15:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-18T17:59:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/10\/Sans-titre-110.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jil McIntosh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:site\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jil McIntosh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2020\\\/10\\\/20\\\/conseils-techniques-pour-la-vente-de-pneus\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2020\\\/10\\\/20\\\/conseils-techniques-pour-la-vente-de-pneus\\\/\"},\"author\":{\"name\":\"Jil McIntosh\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/person\\\/e7dab8e6faeec51073b06d927234e436\"},\"headline\":\"Conseils techniques pour la vente de pneus\",\"datePublished\":\"2020-10-20T15:15:31+00:00\",\"dateModified\":\"2020-12-18T17:59:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2020\\\/10\\\/20\\\/conseils-techniques-pour-la-vente-de-pneus\\\/\"},\"wordCount\":651,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2020\\\/10\\\/20\\\/conseils-techniques-pour-la-vente-de-pneus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Sans-titre-110.jpg\",\"keywords\":[\"Pneu Yokohama\"],\"articleSection\":[\"\u00c9ditorial\",\"Pneus\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2020\\\/10\\\/20\\\/conseils-techniques-pour-la-vente-de-pneus\\\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2020\\\/10\\\/20\\\/conseils-techniques-pour-la-vente-de-pneus\\\/\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2020\\\/10\\\/20\\\/conseils-techniques-pour-la-vente-de-pneus\\\/\",\"name\":\"Conseils techniques pour la vente de pneus - Autosphere\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2020\\\/10\\\/20\\\/conseils-techniques-pour-la-vente-de-pneus\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2020\\\/10\\\/20\\\/conseils-techniques-pour-la-vente-de-pneus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Sans-titre-110.jpg\",\"datePublished\":\"2020-10-20T15:15:31+00:00\",\"dateModified\":\"2020-12-18T17:59:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2020\\\/10\\\/20\\\/conseils-techniques-pour-la-vente-de-pneus\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2020\\\/10\\\/20\\\/conseils-techniques-pour-la-vente-de-pneus\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2020\\\/10\\\/20\\\/conseils-techniques-pour-la-vente-de-pneus\\\/#primaryimage\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Sans-titre-110.jpg\",\"contentUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/Sans-titre-110.jpg\",\"width\":758,\"height\":585},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2020\\\/10\\\/20\\\/conseils-techniques-pour-la-vente-de-pneus\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Autosphere\",\"item\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pneus\",\"item\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/category\\\/pneus\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Conseils techniques pour la vente de pneus\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/\",\"name\":\"Autosphere\",\"description\":\"Articles et nouvelles de l&#039;industrie automobile\",\"publisher\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\",\"name\":\"Autosphere\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/AutosphereLogo-SM.png\",\"contentUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/AutosphereLogo-SM.png\",\"width\":586,\"height\":586,\"caption\":\"Autosphere\"},\"image\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/autosphere.ca\",\"https:\\\/\\\/x.com\\\/autosphere_ca\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/autosphere-en\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/person\\\/e7dab8e6faeec51073b06d927234e436\",\"name\":\"Jil McIntosh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-Jil-McINTOSH-96x96.jpg\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-Jil-McINTOSH-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-Jil-McINTOSH-96x96.jpg\",\"caption\":\"Jil McIntosh\"},\"description\":\"Jil McIntosh is an independent automotive journalist with extensive experience in vehicle reviews and writing on key industry topics. Jil McIntosh est une journaliste automobile ind\u00e9pendante poss\u00e9dant une vaste exp\u00e9rience dans l\u2019\u00e9valuation des v\u00e9hicules et la r\u00e9daction sur des sujets cl\u00e9s de l\u2019industrie.\",\"sameAs\":[\"https:\\\/\\\/autosphere.ca\"],\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/author\\\/jmcintosh\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Conseils techniques pour la vente de pneus - Autosphere","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/10\/20\/conseils-techniques-pour-la-vente-de-pneus\/","og_locale":"fr_FR","og_type":"article","og_title":"Conseils techniques pour la vente de pneus","og_description":"Ce que vos clients doivent savoir. L\u2019ann\u00e9e a \u00e9t\u00e9 difficile pour les consommateurs et les entreprises, et il reste des questions sans r\u00e9ponse sur la fa\u00e7on dont la pand\u00e9mie va continuer \u00e0 affecter les choses. Mais tout au long de l\u2019ann\u00e9e, les pneus et les magasins de pneus sont rest\u00e9s essentiels, tout comme la n\u00e9cessit\u00e9...","og_url":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/10\/20\/conseils-techniques-pour-la-vente-de-pneus\/","og_site_name":"Autosphere","article_publisher":"https:\/\/www.facebook.com\/autosphere.ca","article_published_time":"2020-10-20T15:15:31+00:00","article_modified_time":"2020-12-18T17:59:44+00:00","og_image":[{"width":758,"height":585,"url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/10\/Sans-titre-110.jpg","type":"image\/jpeg"}],"author":"Jil McIntosh","twitter_card":"summary_large_image","twitter_creator":"@autosphere_ca","twitter_site":"@autosphere_ca","twitter_misc":{"\u00c9crit par":"Jil McIntosh","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/10\/20\/conseils-techniques-pour-la-vente-de-pneus\/#article","isPartOf":{"@id":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/10\/20\/conseils-techniques-pour-la-vente-de-pneus\/"},"author":{"name":"Jil McIntosh","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/e7dab8e6faeec51073b06d927234e436"},"headline":"Conseils techniques pour la vente de pneus","datePublished":"2020-10-20T15:15:31+00:00","dateModified":"2020-12-18T17:59:44+00:00","mainEntityOfPage":{"@id":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/10\/20\/conseils-techniques-pour-la-vente-de-pneus\/"},"wordCount":651,"commentCount":0,"publisher":{"@id":"https:\/\/autosphere.ca\/fr\/#organization"},"image":{"@id":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/10\/20\/conseils-techniques-pour-la-vente-de-pneus\/#primaryimage"},"thumbnailUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/10\/Sans-titre-110.jpg","keywords":["Pneu Yokohama"],"articleSection":["\u00c9ditorial","Pneus"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/autosphere.ca\/fr\/pneus\/2020\/10\/20\/conseils-techniques-pour-la-vente-de-pneus\/#respond"]}],"copyrightYear":"2020","copyrightHolder":{"@id":"https:\/\/autosphere.ca\/#organization"}},{"@type":"WebPage","@id":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/10\/20\/conseils-techniques-pour-la-vente-de-pneus\/","url":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/10\/20\/conseils-techniques-pour-la-vente-de-pneus\/","name":"Conseils techniques pour la vente de pneus - Autosphere","isPartOf":{"@id":"https:\/\/autosphere.ca\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/10\/20\/conseils-techniques-pour-la-vente-de-pneus\/#primaryimage"},"image":{"@id":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/10\/20\/conseils-techniques-pour-la-vente-de-pneus\/#primaryimage"},"thumbnailUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/10\/Sans-titre-110.jpg","datePublished":"2020-10-20T15:15:31+00:00","dateModified":"2020-12-18T17:59:44+00:00","breadcrumb":{"@id":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/10\/20\/conseils-techniques-pour-la-vente-de-pneus\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/autosphere.ca\/fr\/pneus\/2020\/10\/20\/conseils-techniques-pour-la-vente-de-pneus\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/10\/20\/conseils-techniques-pour-la-vente-de-pneus\/#primaryimage","url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/10\/Sans-titre-110.jpg","contentUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/10\/Sans-titre-110.jpg","width":758,"height":585},{"@type":"BreadcrumbList","@id":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/10\/20\/conseils-techniques-pour-la-vente-de-pneus\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Autosphere","item":"https:\/\/autosphere.ca\/fr\/"},{"@type":"ListItem","position":2,"name":"Pneus","item":"https:\/\/autosphere.ca\/fr\/category\/pneus\/"},{"@type":"ListItem","position":3,"name":"Conseils techniques pour la vente de pneus"}]},{"@type":"WebSite","@id":"https:\/\/autosphere.ca\/fr\/#website","url":"https:\/\/autosphere.ca\/fr\/","name":"Autosphere","description":"Articles et nouvelles de l&#039;industrie automobile","publisher":{"@id":"https:\/\/autosphere.ca\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/autosphere.ca\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/autosphere.ca\/fr\/#organization","name":"Autosphere","url":"https:\/\/autosphere.ca\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/AutosphereLogo-SM.png","contentUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/AutosphereLogo-SM.png","width":586,"height":586,"caption":"Autosphere"},"image":{"@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/autosphere.ca","https:\/\/x.com\/autosphere_ca","https:\/\/www.linkedin.com\/company\/autosphere-en"]},{"@type":"Person","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/e7dab8e6faeec51073b06d927234e436","name":"Jil McIntosh","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/03\/cropped-Jil-McINTOSH-96x96.jpg","url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/03\/cropped-Jil-McINTOSH-96x96.jpg","contentUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/03\/cropped-Jil-McINTOSH-96x96.jpg","caption":"Jil McIntosh"},"description":"Jil McIntosh is an independent automotive journalist with extensive experience in vehicle reviews and writing on key industry topics. Jil McIntosh est une journaliste automobile ind\u00e9pendante poss\u00e9dant une vaste exp\u00e9rience dans l\u2019\u00e9valuation des v\u00e9hicules et la r\u00e9daction sur des sujets cl\u00e9s de l\u2019industrie.","sameAs":["https:\/\/autosphere.ca"],"url":"https:\/\/autosphere.ca\/fr\/author\/jmcintosh\/"}]}},"_links":{"self":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts\/87631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/comments?post=87631"}],"version-history":[{"count":0,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts\/87631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/media\/87629"}],"wp:attachment":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/media?parent=87631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/categories?post=87631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/tags?post=87631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}