{"id":85514,"date":"2020-10-28T14:20:44","date_gmt":"2020-10-28T18:20:44","guid":{"rendered":"https:\/\/autosphere.ca\/?p=85514"},"modified":"2020-12-15T08:19:28","modified_gmt":"2020-12-15T13:19:28","slug":"prendre-sa-place-sur-le-marche","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/mecanique\/2020\/10\/28\/prendre-sa-place-sur-le-marche\/","title":{"rendered":"Prendre sa place sur le march\u00e9"},"content":{"rendered":"

R\u00e9cemment nomm\u00e9 vice-pr\u00e9sident ex\u00e9cutif pour le Canada du R\u00e9seau Fix, Sylvain S\u00e9guin est aux premi\u00e8res lignes des changements qui affectent le march\u00e9 secondaire automobile.<\/strong><\/p>\n

Auparavant vice-pr\u00e9sident aux op\u00e9rations, le mandat de M. S\u00e9guin a \u00e9t\u00e9 \u00e9largi lui accordant le mandat de d\u00e9velopper le r\u00e9seau des franchises Fix Auto, Carrossier Procolor, NOVUS Vitres et Speedy.<\/p>\n

Pour r\u00e9ussir cette mission, Sylvain S\u00e9guin compte sur deux piliers de toute premi\u00e8re importance. Tout d\u2019abord, c\u2019est un homme de terrain qui comprend parfaitement les d\u00e9fis que doivent relever les entrepreneurs du march\u00e9 secondaire. Peintre automobile pendant 14 ans, il a graduellement construit sa carri\u00e8re sur cette base en devenant finalement directeur des ventes nationales pour un important fournisseur de peinture.<\/p>\n

Ce parcours lui a fait comprendre les aspects techniques des ateliers, mais aussi les enjeux financiers et op\u00e9rationnels.<\/p>\n

L\u2019autre pilier sur lequel il peut s\u2019appuyer est l\u2019expertise r\u00e9unie au sein du R\u00e9seau Fix. \u00ab\u00a0Avec nos acquisitions, nous avons aussi greff\u00e9 \u00e0 notre \u00e9quipe des gens d\u2019exp\u00e9rience qui peuvent nous aider, avec leurs connaissances, \u00e0 ajouter de la valeur pour nos franchis\u00e9s\u00a0\u00bb, explique M. S\u00e9guin.<\/p>\n

Point de services unique<\/strong><\/h5>\n

Le vice-pr\u00e9sident ex\u00e9cutif croit fermement \u00e0 la notion du point de service unique d\u2019entretien automobile. \u00ab\u00a0Les automobilistes veulent une prise en charge compl\u00e8te de leur v\u00e9hicule, que ce soit pour la m\u00e9canique, la carrosserie ou la vitre d\u2019auto. Ils veulent donner leurs cl\u00e9s en toute confiance. Cela repr\u00e9sente une opportunit\u00e9 unique pour notre r\u00e9seau, mais met aussi beaucoup de pression sur la performance. Il faut devenir des experts.\u00a0\u00bb<\/p>\n

Pour d\u00e9velopper les franchises \u00e0 la grandeur du pays, le R\u00e9seau Fix mise sur le support qu\u2019il peut leur offrir. Sylvain S\u00e9guin veut accompagner les franchis\u00e9s pour les amener ailleurs que ce soit par un programme de formation, le partage de plateforme de gestion ou encore l\u2019acc\u00e8s \u00e0 des tableaux de bord qui leur permettent de valoriser les meilleures pratiques en se comparant aux ateliers les plus performants.<\/p>\n

Pr\u00eats pour la reprise<\/strong><\/h5>\n

La nomination de Sylvain S\u00e9guin arrive \u00e0 un moment difficile pour l\u2019industrie automobile. Mais dans une perspective plus large, il souligne que le parc automobile canadien est encore bien garni et qu\u2019avec un \u00e2ge moyen de plus de 11 ans, les voitures auront besoin d\u2019entretien. \u00ab\u00a0Qui plus est, les gens tendent \u00e0 conserver leurs voitures plus longtemps, ce qui repr\u00e9sente aussi de bonnes nouvelles pour les gestionnaires d\u2019atelier du march\u00e9 secondaire.\u00a0\u00bb<\/p>\n

Pour lui et son \u00e9quipe, il ne fait aucun doute que les franchises du R\u00e9seau Fix vont continuer \u00e0 se multiplier \u00e0 travers le Canada, reposant sur un support \u00e9troit et des marques reconnues. \u00ab\u00a0Il ne fait aucun doute dans mon esprit que la combinaison des services permet aux ateliers de se positionner dans leur march\u00e9 en r\u00e9pondant \u00e0 la demande des consommateurs, mais en plus, ils peuvent mieux r\u00e9agir aux fluctuations de la demande.\u00a0Ces ateliers peuvent alors tirer le maximum de chaque v\u00e9hicule qui leur est confi\u00e9 puisqu\u2019ils peuvent tout r\u00e9parer.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

R\u00e9cemment nomm\u00e9 vice-pr\u00e9sident ex\u00e9cutif pour le Canada du R\u00e9seau Fix, Sylvain S\u00e9guin est aux premi\u00e8res lignes des changements qui affectent le march\u00e9 secondaire automobile. Auparavant vice-pr\u00e9sident aux op\u00e9rations, le mandat de M. S\u00e9guin a \u00e9t\u00e9 \u00e9largi lui accordant le mandat de d\u00e9velopper le r\u00e9seau des franchises Fix Auto, Carrossier Procolor, NOVUS Vitres et Speedy. Pour…<\/p>\n","protected":false},"author":41,"featured_media":85515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[820,632],"tags":[],"class_list":["post-85514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mecanique-editorial","category-mecanique"],"acf":[],"yoast_head":"\nPrendre sa place sur le march\u00e9 - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/mecanique\/2020\/10\/28\/prendre-sa-place-sur-le-marche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prendre sa place sur le march\u00e9\" \/>\n<meta property=\"og:description\" content=\"R\u00e9cemment nomm\u00e9 vice-pr\u00e9sident ex\u00e9cutif pour le Canada du R\u00e9seau Fix, Sylvain S\u00e9guin est aux premi\u00e8res lignes des changements qui affectent le march\u00e9 secondaire automobile. Auparavant vice-pr\u00e9sident aux op\u00e9rations, le mandat de M. S\u00e9guin a \u00e9t\u00e9 \u00e9largi lui accordant le mandat de d\u00e9velopper le r\u00e9seau des franchises Fix Auto, Carrossier Procolor, NOVUS Vitres et Speedy. 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