{"id":82659,"date":"2020-09-09T09:33:23","date_gmt":"2020-09-09T13:33:23","guid":{"rendered":"https:\/\/autosphere.ca\/?p=82659"},"modified":"2020-12-07T14:19:41","modified_gmt":"2020-12-07T19:19:41","slug":"volvo-vise-a-transformer-le-commerce-de-detail","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/09\/09\/volvo-vise-a-transformer-le-commerce-de-detail\/","title":{"rendered":"Volvo vise \u00e0 transformer le commerce de d\u00e9tail"},"content":{"rendered":"

Volvo modernise et am\u00e9liore la fa\u00e7on dont ses clients ach\u00e8tent, louent, souscrivent et entretiennent leurs voitures, dans le cadre de son objectif de vendre 50 % de son volume mondial en ligne d’ici 2025.<\/strong><\/p>\n

La soci\u00e9t\u00e9 a annonc\u00e9 aujourd’hui son acquisition d’Upplands Motor, le concessionnaire bas\u00e9 \u00e0 Stockholm (sous r\u00e9serve des autorisations r\u00e9glementaires), et a pr\u00e9vu un rachat complet du concessionnaire Bra Bil, dans le but de fusionner les deux activit\u00e9s avec Volvo Bil, son propre concessionnaire.<\/p>\n

L’op\u00e9ration fusionn\u00e9e permettra \u00e0 Volvo Cars de piloter une transformation technologique de ses activit\u00e9s de vente au d\u00e9tail sur son march\u00e9 int\u00e9rieur. Sa strat\u00e9gie consiste \u00e0 cr\u00e9er une exp\u00e9rience en ligne\/hors ligne sans faille, en collaboration avec ses partenaires de vente au d\u00e9tail, \u00e0 l’\u00e9chelle mondiale. Cette op\u00e9ration de fusion permettra \u00e0 Volvo Cars d’utiliser pleinement la force de son march\u00e9 national pour acqu\u00e9rir des connaissances et d\u00e9velopper le futur mod\u00e8le commercial.<\/p>\n

Volvo Cars estime que les clients souhaitent b\u00e9n\u00e9ficier, lors de l’achat ou de l’entretien de leur voiture, du m\u00eame type d’exp\u00e9rience de vente au d\u00e9tail moderne et sans tracas que celle dont ils b\u00e9n\u00e9ficient ailleurs. Le syst\u00e8me traditionnel de vente au d\u00e9tail a bien servi les clients pendant des d\u00e9cennies, mais Volvo doit maintenant se transformer pour r\u00e9pondre aux futures demandes des consommateurs.<\/p>\n

Les clients de Volvo pourront bient\u00f4t passer facilement du mode en ligne au mode hors ligne, ce qui leur permettra d’\u00e9conomiser du temps et de l’argent en effectuant une grande partie du processus d’achat en ligne, tout en conservant la possibilit\u00e9 de se rendre chez un concessionnaire en personne, si n\u00e9cessaire.<\/p>\n

\u00abIl s’agit de changer ensemble. Le d\u00e9taillant physique et la possibilit\u00e9 pour les consommateurs d’entrer en contact avec un personnel Volvo d\u00e9vou\u00e9, enthousiaste et qualifi\u00e9 restent essentiels pour notre avenir. Nous nous sommes engag\u00e9s \u00e0 am\u00e9liorer l’exp\u00e9rience des clients en travaillant en \u00e9troite collaboration avec nos partenaires commerciaux\u00bb, a d\u00e9clar\u00e9 Bj\u00f6rn Annwall, responsable de la r\u00e9gion EMEA chez Volvo Cars.<\/p>\n

\u00abLe monde qui nous entoure change rapidement et les consommateurs interagissent avec la marque Volvo de plus en plus souvent. Nous devons donc nous assurer que chaque interaction enrichit leur exp\u00e9rience Volvo globale\u00bb, d\u00e9clare Lex Kerssemakers, responsable des op\u00e9rations commerciales chez Volvo Cars.<\/p>\n

\u00abC’est la cl\u00e9 de notre transformation commerciale et c’est pourquoi nous nous concentrons sur une interaction transparente entre le monde en ligne et le monde hors ligne. L’investissement d’aujourd’hui est une autre \u00e9tape importante, car nous cr\u00e9ons avec nos concessionnaires une exp\u00e9rience client moderne et personnalis\u00e9e\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Volvo modernise et am\u00e9liore la fa\u00e7on dont ses clients ach\u00e8tent, louent, souscrivent et entretiennent leurs voitures, dans le cadre de son objectif de vendre 50 % de son volume mondial en ligne d’ici 2025. La soci\u00e9t\u00e9 a annonc\u00e9 aujourd’hui son acquisition d’Upplands Motor, le concessionnaire bas\u00e9 \u00e0 Stockholm (sous r\u00e9serve des autorisations r\u00e9glementaires), et a…<\/p>\n","protected":false},"author":5,"featured_media":82656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[2435],"class_list":["post-82659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-volvo"],"acf":[],"yoast_head":"\nVolvo vise \u00e0 transformer le commerce de d\u00e9tail - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/09\/09\/volvo-vise-a-transformer-le-commerce-de-detail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volvo vise \u00e0 transformer le commerce de d\u00e9tail\" \/>\n<meta property=\"og:description\" content=\"Volvo modernise et am\u00e9liore la fa\u00e7on dont ses clients ach\u00e8tent, louent, souscrivent et entretiennent leurs voitures, dans le cadre de son objectif de vendre 50 % de son volume mondial en ligne d’ici 2025. 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