{"id":82311,"date":"2020-09-04T10:18:59","date_gmt":"2020-09-04T14:18:59","guid":{"rendered":"https:\/\/autosphere.ca\/?p=82311"},"modified":"2020-10-09T11:09:41","modified_gmt":"2020-10-09T15:09:41","slug":"kumho-tire-marque-son-60e-anniversaire-avec-une-nouvelle-vision","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/09\/04\/kumho-tire-marque-son-60e-anniversaire-avec-une-nouvelle-vision\/","title":{"rendered":"Kumho Tire marque son 60e anniversaire avec une nouvelle vision"},"content":{"rendered":"<p><strong>Kumho Tire a d\u00e9voil\u00e9 une nouvelle mission et une nouvelle vision \u00e0 l\u2019approche de son 60e anniversaire qui aura lieu le 5 septembre. Du m\u00eame coup, la compagnie annoncera les gagnants de son \u00e9v\u00e9nement promotionnel et leur enverra un message de f\u00e9licitations par le biais de son canal de diffusion en ligne en direct.<\/strong><\/p>\n<p>L\u2019entreprise a pr\u00e9sent\u00e9 son nouvel ensemble de valeurs sous la direction de son PDG, Jeon Dae-jin. Sa mission consiste d\u00e9sormais \u00e0 offrir \u00e0 ses clients une mobilit\u00e9 s\u00fbre et pratique en s\u2019appuyant sur de nouvelles technologies et solutions, tandis que sa vision se r\u00e9sume par le slogan \u00ab\u2009Your Smart Mobility Partner\u2009\u00bb, qui d\u00e9montre l\u2019engagement du fabricant de pneus \u00e0 servir ses clients\u00a0B2B et B2C dans le monde entier.<\/p>\n<p>Kumho a \u00e9galement pr\u00e9sent\u00e9 la Vision\u00a02025, qui guidera l\u2019entreprise \u00e0 moyen et long terme dans son cheminement vers le d\u00e9veloppement de technologies d\u2019avenir. \u00c0 cette fin, l\u2019entreprise de Gwangju ne se concentrera pas seulement sur son activit\u00e9 de fabrication de pneus, mais \u00e9largira \u00e9galement son portefeuille pour y inclure des produits et services de mobilit\u00e9 pour l\u2019avenir.<\/p>\n<p>\u00ab\u2009En cette p\u00e9riode sans pr\u00e9c\u00e9dent de pand\u00e9mie mondiale, nous sommes au point de d\u00e9part de 60 ann\u00e9es suppl\u00e9mentaires, alors que nous naviguons dans un nouveau paradigme dans le secteur des pneus, qui se caract\u00e9rise par le mot \u201cmobilit\u00e9\u201d. Kumho fait tout son possible pour reprendre la place qu\u2019elle m\u00e9rite en transformant l\u2019actuelle<\/p>\n<p>La crise est devenue une opportunit\u00e9 gr\u00e2ce aux efforts concert\u00e9s du patronat et des syndicats\u2009\u00bb, a d\u00e9clar\u00e9 le PDG de Kumho Tire, M.\u00a0Jeon. \u00ab\u2009En nous appuyant sur les 60 derni\u00e8res ann\u00e9es, nous devons rester fermes dans notre engagement \u00e0 r\u00e9aliser la croissance pendant encore 60 ans. En nous appuyant sur notre nouvel ensemble de valeurs, nous accorderons la plus haute priorit\u00e9 \u00e0 nos clients pour surmonter la crise \u00e0 laquelle nous sommes confront\u00e9s aujourd\u2019hui et cr\u00e9er une base pour la croissance future\u2009\u00bb.<\/p>\n<p>En reconnaissance du soutien de ses clients au cours des 60 derni\u00e8res ann\u00e9es, Kumho a publi\u00e9 une publicit\u00e9 intitul\u00e9e \u00ab\u2009Go With You\u2009\u00bb dans le cadre de sa campagne \u00ab\u200960 Years, Go With You\u2009\u00bb. La publicit\u00e9 a \u00e9t\u00e9 cr\u00e9\u00e9e en collaboration avec l\u2019\u00e9quipe de B-boy Jinjo Crew et le fabricant de pneus pr\u00e9voit de lancer la campagne publicitaire sur des canaux num\u00e9riques tels que YouTube dans le cadre de ses activit\u00e9s de vente et de marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kumho Tire a d\u00e9voil\u00e9 une nouvelle mission et une nouvelle vision \u00e0 l\u2019approche de son 60e anniversaire qui aura lieu le 5 septembre. Du m\u00eame coup, la compagnie annoncera les gagnants de son \u00e9v\u00e9nement promotionnel et leur enverra un message de f\u00e9licitations par le biais de son canal de diffusion en ligne en direct. L\u2019entreprise&#8230;<\/p>\n","protected":false},"author":5,"featured_media":82312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826,599],"tags":[838],"class_list":["post-82311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-communique","category-pneus","tag-evenement-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kumho Tire marque son 60e anniversaire avec une nouvelle vision - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/pneus\/2020\/09\/04\/kumho-tire-marque-son-60e-anniversaire-avec-une-nouvelle-vision\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kumho Tire marque son 60e anniversaire avec une nouvelle vision\" \/>\n<meta property=\"og:description\" content=\"Kumho Tire a d\u00e9voil\u00e9 une nouvelle mission et une nouvelle vision \u00e0 l\u2019approche de son 60e anniversaire qui aura lieu le 5 septembre. 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