{"id":81397,"date":"2020-08-31T10:00:20","date_gmt":"2020-08-31T14:00:20","guid":{"rendered":"https:\/\/autosphere.ca\/?p=81397"},"modified":"2020-10-27T14:08:45","modified_gmt":"2020-10-27T18:08:45","slug":"electrameccanica-lance-la-campagne-de-marketing-drive-solo","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/08\/31\/electrameccanica-lance-la-campagne-de-marketing-drive-solo\/","title":{"rendered":"ElectraMeccanica lance la campagne de marketing \u00ab Drive SOLO \u00bb"},"content":{"rendered":"<p><strong>ElectraMeccanica a annonc\u00e9 \u00ab Drive SOLO \u00bb, une toute nouvelle campagne de marketing visant \u00e0 informer les consommateurs sur la toute nouvelle voiture de la compagnie, le SOLO EV, qui est maintenant en production.\u00a0<\/strong><\/p>\n<p>La campagne publicitaire invite les consommateurs \u00e0 reconsid\u00e9rer leurs habitudes de conduite, notamment lorsqu&rsquo;ils se rendent au travail, \u00e0 la salle de sport ou chez des amis.<\/p>\n<p>La campagne a \u00e9t\u00e9 lanc\u00e9e en d\u00e9but de semaine avec le rachat de l&rsquo;un des panneaux d&rsquo;affichage embl\u00e9matiques de Los Angeles, suivi d&rsquo;une campagne num\u00e9rique sur toutes les plateformes de m\u00e9dias sociaux et num\u00e9riques, y compris : Facebook, Instagram, Twitter et le site web de la soci\u00e9t\u00e9.<\/p>\n<p>Cette campagne de marketing accompagne le lancement de la production de la SOLO par la soci\u00e9t\u00e9 le 26 ao\u00fbt, les livraisons \u00e9tant pr\u00e9vues pour fin novembre\/d\u00e9but d\u00e9cembre 2020.<\/p>\n<p>La campagne \u00ab Drive SOLO \u00bb est caract\u00e9ris\u00e9e par des visuels qui ont \u00e9t\u00e9 con\u00e7us par Narrative Media Group, une agence sp\u00e9cialis\u00e9e dans les exp\u00e9riences cr\u00e9atives. Premier d&rsquo;une s\u00e9rie de futurs affichages, ce panneau \u00a0est situ\u00e9 dans l&rsquo;un des endroits les plus fr\u00e9quent\u00e9s de West Los Angeles, sur Santa Monica Boulevard, qui m\u00e8ne au premier magasin de d\u00e9tail de la soci\u00e9t\u00e9 \u00e0 Century City.<\/p>\n<p>Plus largement, ElectraMeccanica poursuit une campagne de marketing social et num\u00e9rique hybride qui sera d\u00e9ploy\u00e9e au cours des prochains mois. La campagne dynamique et g\u00e9o-cibl\u00e9e comprend un achat de publicit\u00e9 Spotify couvrant les plateformes mobiles et de bureau qui communique tous les d\u00e9tails concernant le SOLO.<\/p>\n<p>\u00ab Notre campagne \u00ab\u00a0Drive SOLO\u00a0\u00bb positionnera notre produit phare SOLO au centre d&rsquo;une r\u00e9volution des transports, en occupant une niche entre les solutions de micro-mobilit\u00e9 du dernier kilom\u00e8tre et les voitures particuli\u00e8res plus grandes et sous-utilis\u00e9es \u00bb, a d\u00e9clar\u00e9 Paul Rivera, PDG d&rsquo;ElectraMeccanica. \u00ab Au lendemain du d\u00e9marrage de la production et en pr\u00e9vision des premi\u00e8res livraisons de SOLO fin 2020, nous sommes en train de changer la fa\u00e7on dont les gens pensent \u00e0 leur fa\u00e7on de conduire et \u00e0 ce qu&rsquo;ils conduisent \u00bb.<\/p>\n<p>Le SOLO est actuellement disponible en pr\u00e9-commande <a href=\"https:\/\/electrameccanica.com\/product\/solo-reservation\/.\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ElectraMeccanica a annonc\u00e9 \u00ab Drive SOLO \u00bb, une toute nouvelle campagne de marketing visant \u00e0 informer les consommateurs sur la toute nouvelle voiture de la compagnie, le SOLO EV, qui est maintenant en production.\u00a0 La campagne publicitaire invite les consommateurs \u00e0 reconsid\u00e9rer leurs habitudes de conduite, notamment lorsqu&rsquo;ils se rendent au travail, \u00e0 la salle&#8230;<\/p>\n","protected":false},"author":5,"featured_media":81360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[841,842],"class_list":["post-81397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-technologie-fr","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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