{"id":80884,"date":"2020-08-26T14:42:48","date_gmt":"2020-08-26T18:42:48","guid":{"rendered":"https:\/\/autosphere.ca\/?p=80884"},"modified":"2020-08-26T16:31:44","modified_gmt":"2020-08-26T20:31:44","slug":"kumho-devoile-une-annonce-a-loccasion-de-son-60e-anniversaire","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/08\/26\/kumho-devoile-une-annonce-a-loccasion-de-son-60e-anniversaire\/","title":{"rendered":"Kumho c\u00e9l\u00e8bre son 60e anniversaire"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Kumho Tire 60 years Go with you Commercial Full Version (for Global Market)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/jLaMbRHOOmY?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/autosphere.ca\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong>Kumho Tire \u00e0 lanc\u00e9 une publicit\u00e9 t\u00e9l\u00e9vis\u00e9e intitul\u00e9e \u00ab Go With You \u00bb pour marquer le 60e anniversaire de sa cr\u00e9ation.<\/strong><\/p>\n<p>Cr\u00e9\u00e9e en collaboration avec l&rsquo;\u00e9quipe de b-boy mondialement connue \u00ab Jinjo Crew \u00bb sous le concept \u00ab Six d\u00e9cennies de performances dynamiques \u00bb, cette publicit\u00e9 illustre le partenariat du fabricant de pneus avec les consommateurs au cours des 60 derni\u00e8res ann\u00e9es. Les publicit\u00e9s qui c\u00e9l\u00e8brent la cr\u00e9ation d&rsquo;une entreprise pr\u00e9sentent g\u00e9n\u00e9ralement la tradition et l&rsquo;histoire de la croissance de l&rsquo;entreprise en question. En rupture avec ce clich\u00e9, la nouvelle publicit\u00e9 de Kumho emprunte une approche plus moderne.<\/p>\n<p>En noir et blanc, la publicit\u00e9 utilise un style de montage rythm\u00e9 avec des plans alternant rapidement entre la conduite et la danse. Les sc\u00e8nes de danse, qui servent d&rsquo;\u00e9l\u00e9ment principal, sont con\u00e7ues pour montrer les performances de conduite ainsi que leurs performances de freinage dans des conditions difficiles comme sur les routes couvertes de pluie et de neige.<\/p>\n<figure id=\"attachment_80888\" aria-describedby=\"caption-attachment-80888\" style=\"width: 677px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-80888 \" src=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/08\/Image_2.png\" alt=\"\" width=\"677\" height=\"382\" srcset=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/08\/Image_2.png 1478w, https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/08\/Image_2-300x169.png 300w, https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/08\/Image_2-1024x578.png 1024w, https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/08\/Image_2-150x85.png 150w, https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/08\/Image_2-500x282.png 500w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\" \/><figcaption id=\"caption-attachment-80888\" class=\"wp-caption-text\">La nouvelle annonce de Kumho Tire PHOTO Kumho Tire<\/figcaption><\/figure>\n<p>Kumho pr\u00e9voit de lancer la campagne non seulement \u00e0 la t\u00e9l\u00e9vision en Cor\u00e9e, mais aussi sur des <a href=\"https:\/\/youtu.be\/jLaMbRHOOmY\">cha\u00eenes num\u00e9riques<\/a> telles que YouTube dans le cadre de ses activit\u00e9s de vente et de marketing.<\/p>\n<p>\u00ab Nous nous sommes efforc\u00e9s d&rsquo;offrir des pneus de qualit\u00e9 aux consommateurs au cours des 60 derni\u00e8res ann\u00e9es \u00bb, a d\u00e9clar\u00e9 Kim Sang-Yub, division des ventes et du marketing chez Kumho Tire. \u00ab Cette publicit\u00e9 pour la marque montre le leadership technologique et les performances \u00e9quilibr\u00e9es de nos produits, et elle d\u00e9montre \u00e9galement notre engagement ind\u00e9fectible envers notre vision. Nous esp\u00e9rons qu&rsquo;elle contribuera \u00e0 accro\u00eetre sensiblement la reconnaissance de notre marque sur les march\u00e9s mondiaux \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kumho Tire \u00e0 lanc\u00e9 une publicit\u00e9 t\u00e9l\u00e9vis\u00e9e intitul\u00e9e \u00ab Go With You \u00bb pour marquer le 60e anniversaire de sa cr\u00e9ation. Cr\u00e9\u00e9e en collaboration avec l&rsquo;\u00e9quipe de b-boy mondialement connue \u00ab Jinjo Crew \u00bb sous le concept \u00ab Six d\u00e9cennies de performances dynamiques \u00bb, cette publicit\u00e9 illustre le partenariat du fabricant de pneus avec les&#8230;<\/p>\n","protected":false},"author":5,"featured_media":80891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"footnotes":""},"categories":[826,599],"tags":[838],"class_list":["post-80884","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-pneus-communique","category-pneus","tag-evenement-fr","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kumho c\u00e9l\u00e8bre son 60e anniversaire - Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/pneus\/2020\/08\/26\/kumho-devoile-une-annonce-a-loccasion-de-son-60e-anniversaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kumho c\u00e9l\u00e8bre son 60e anniversaire\" \/>\n<meta property=\"og:description\" content=\"Kumho Tire \u00e0 lanc\u00e9 une publicit\u00e9 t\u00e9l\u00e9vis\u00e9e intitul\u00e9e \u00ab Go With You \u00bb pour marquer le 60e anniversaire de sa cr\u00e9ation. 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