{"id":77360,"date":"2020-07-20T15:22:49","date_gmt":"2020-07-20T19:22:49","guid":{"rendered":"https:\/\/autosphere.ca\/?p=77360"},"modified":"2020-07-20T17:10:01","modified_gmt":"2020-07-20T21:10:01","slug":"nouveau-slogan-pour-bridgestone","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/07\/20\/nouveau-slogan-pour-bridgestone\/","title":{"rendered":"Nouveau slogan pour Bridgestone"},"content":{"rendered":"<p><strong>Bridgestone Corporation a d\u00e9voil\u00e9 son nouveau slogan de marque mondiale lors d&rsquo;une conf\u00e9rence de presse virtuelle en direct du centre de conf\u00e9rence\/formation de la soci\u00e9t\u00e9, bas\u00e9e \u00e0 Tokyo.<\/strong><\/p>\n<p>Le nouveau slogan \u00ab\u00a0Solutions for your journey\u00a0\u00bb s&rsquo;inscrit dans le cadre de la strat\u00e9gie commerciale \u00e0 moyen et long terme de l&rsquo;entreprise, qui a \u00e9galement \u00e9t\u00e9 pr\u00e9sent\u00e9e lors de la conf\u00e9rence de presse par Shu Ishibashi, PDG et directeur ex\u00e9cutif repr\u00e9sentatif de Bridgestone Global.<\/p>\n<p>Le nouveau slogan et la nouvelle identit\u00e9 de marque Bridgestone s&rsquo;inscrivent dans la transformation en continu de la soci\u00e9t\u00e9 et\u00a0 dans l&rsquo;\u00e9volution de son offre au-del\u00e0 des pneus et des produits diversifi\u00e9s afin d&rsquo;inclure la mobilit\u00e9 et les solutions avanc\u00e9es.<\/p>\n<p>Bridgestone a d\u00e9fini une vision qui consiste \u00e0 fournir une valeur sociale et une valeur client en tant qu&rsquo;entreprise de solutions durables aujourd&rsquo;hui, demain et vers l&rsquo;avenir jusqu&rsquo;en 2050, en contribuant \u00e0 l&rsquo;avancement de la soci\u00e9t\u00e9 avec soin, confiance et cr\u00e9ativit\u00e9.<\/p>\n<h5><strong>\u00ab\u00a0Solutions for your journey\u00a0\u00bb<\/strong><\/h5>\n<p>\u00abL&rsquo;introduction du slogan Bridgestone \u00ab\u00a0Solutions for your journey\u00a0\u00bb signale la transformation de notre entreprise dans le monde et communique \u00e9galement notre vision \u00e0 long terme d&rsquo;\u00eatre une entreprise de solutions durables\u00bb, a d\u00e9clar\u00e9 Shu Ishibashi.<\/p>\n<p>\u00abNous consid\u00e9rons ce moment comme la \u00abtroisi\u00e8me fondation (Bridgestone 3.0)\u00bb de l&rsquo;histoire de notre soci\u00e9t\u00e9 avec la \u00abfondation originale (Bridgestone 1.0)\u00bb de 1931, date de la cr\u00e9ation de Bridgestone, et la \u00ab\u00a0deuxi\u00e8me fondation (Bridgestone 2.0)\u00a0\u00bb de 1988, date de la fusion de Bridgestone avec la Firestone Tire &amp; Rubber Company.<\/p>\n<p>Nous sommes enthousiastes pour l&rsquo;avenir, car Bridgestone s&rsquo;efforce d&rsquo;offrir des solutions de mobilit\u00e9 de classe mondiale qui apportent une valeur ajout\u00e9e \u00e0 nos clients et \u00e0 la soci\u00e9t\u00e9.\u00bb<\/p>\n<p>Le slogan \u00ab\u00a0Solutions for your journey\u00a0\u00bb remplacera le slogan actuel de la compagnie, \u00ab\u00a0Your Journey, Our Passion\u00a0\u00bb.<\/p>\n<p>Le nouveau slogan sera utilis\u00e9 \u00e0 l&rsquo;\u00e9chelle mondiale sur tous les march\u00e9s de ventes de Bridgestone\u00a0 afin de renforcer la position de la soci\u00e9t\u00e9 en tant qu&rsquo;entreprise mondiale.<\/p>\n<p>La soci\u00e9t\u00e9 commencera \u00e0 utiliser le nouveau slogan au cours du second semestre 2020, avec un lancement \u00e0 grande \u00e9chelle pr\u00e9vu pour le premier trimestre 2021.<\/p>\n<p>Pour plus d&rsquo;informations, visitez <a href=\"https:\/\/www.bridgestonetire.ca\/fr\">bridgestonetire.ca<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bridgestone Corporation a d\u00e9voil\u00e9 son nouveau slogan de marque mondiale lors d&rsquo;une conf\u00e9rence de presse virtuelle en direct du centre de conf\u00e9rence\/formation de la soci\u00e9t\u00e9, bas\u00e9e \u00e0 Tokyo. Le nouveau slogan \u00ab\u00a0Solutions for your journey\u00a0\u00bb s&rsquo;inscrit dans le cadre de la strat\u00e9gie commerciale \u00e0 moyen et long terme de l&rsquo;entreprise, qui a \u00e9galement \u00e9t\u00e9 pr\u00e9sent\u00e9e&#8230;<\/p>\n","protected":false},"author":5,"featured_media":77351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[821,599],"tags":[],"class_list":["post-77360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-editorial","category-pneus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nouveau slogan pour Bridgestone - Autosphere<\/title>\n<meta name=\"description\" content=\"Nouveau slogan pour Bridgestone publi\u00e9 dans la section pneus. 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