{"id":76557,"date":"2020-07-10T10:09:53","date_gmt":"2020-07-10T14:09:53","guid":{"rendered":"https:\/\/autosphere.ca\/?p=76557"},"modified":"2020-07-10T10:09:53","modified_gmt":"2020-07-10T14:09:53","slug":"dac-part-du-segment-des-vehicules-legers-au-deuxieme-trimestre-2020","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/07\/10\/dac-part-du-segment-des-vehicules-legers-au-deuxieme-trimestre-2020\/","title":{"rendered":"DAC : Part du segment des v\u00e9hicules l\u00e9gers au deuxi\u00e8me trimestre 2020"},"content":{"rendered":"

Les changements \u00e9conomiques \u00e0 grande \u00e9chelle, tels que ceux provoqu\u00e9s par la situation de la pand\u00e9mie de la COVID-19, ont tendance \u00e0 modifier les pr\u00e9f\u00e9rences des consommateurs de mani\u00e8re significative.<\/strong><\/p>\n

Une \u00e9tude de Desrosiers Automotive Consultants (DAC) montre que si les ventes totales de v\u00e9hicules l\u00e9gers neufs pour le deuxi\u00e8me trimestre 2020 ont consid\u00e9rablement baiss\u00e9, de pr\u00e8s de 45 %, on peut identifier quelques gagnants relatifs sur le march\u00e9 si l’on consid\u00e8re la part de march\u00e9.<\/p>\n

Les gros pick-up repr\u00e9sentaient 19,1 % des ventes totales de v\u00e9hicules l\u00e9gers au deuxi\u00e8me trimestre 2019 et cette part est pass\u00e9e \u00e0 23,1 % en raison des fermetures et de l’incertitude du deuxi\u00e8me trimestre 2020.<\/p>\n

Les petites camionnettes ont pr\u00e9sent\u00e9 une histoire peut-\u00eatre encore plus remarquable, leur part passant de 2,1 % \u00e0 3,5 %. La part de march\u00e9 de l’ensemble des SUV est \u00e9galement pass\u00e9e de 45,3 % \u00e0 47,1 %, bien que les performances de certains segments sp\u00e9cifiques aient \u00e9t\u00e9 quelque peu mitig\u00e9es.<\/p>\n

Le segment du luxe, compos\u00e9 des voitures particuli\u00e8res de luxe et des camions l\u00e9gers, a \u00e9tonnamment bien perform\u00e9, repr\u00e9sentant 11,5 % du march\u00e9, soit une l\u00e9g\u00e8re hausse par rapport \u00e0 11,2 %. Il est int\u00e9ressant de noter que les ventes de produits de luxe peuvent \u00eatre plus sensibles aux ralentissements \u00e9conomiques.<\/p>\n

M\u00eame dans un contexte d’incertitude, la tendance \u00e0 la hausse des ventes de camions l\u00e9gers et \u00e0 la baisse des ventes de voitures particuli\u00e8res s’est poursuivie, la plupart des segments de voitures particuli\u00e8res perdant des parts de march\u00e9.<\/p>\n

Les segments des voitures particuli\u00e8res compactes, interm\u00e9diaires et sous-compactes ont perdu une part de march\u00e9 significative entre le deuxi\u00e8me trimestre 2019 et le deuxi\u00e8me trimestre 2020, la part de march\u00e9 des voitures particuli\u00e8res \u00e9tant tomb\u00e9e \u00e0 seulement 21,4 % au deuxi\u00e8me trimestre 2020.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Les changements \u00e9conomiques \u00e0 grande \u00e9chelle, tels que ceux provoqu\u00e9s par la situation de la pand\u00e9mie de la COVID-19, ont tendance \u00e0 modifier les pr\u00e9f\u00e9rences des consommateurs de mani\u00e8re significative. Une \u00e9tude de Desrosiers Automotive Consultants (DAC) montre que si les ventes totales de v\u00e9hicules l\u00e9gers neufs pour le deuxi\u00e8me trimestre 2020 ont consid\u00e9rablement baiss\u00e9,…<\/p>\n","protected":false},"author":5,"featured_media":76551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[842],"class_list":["post-76557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nDAC : Part du segment des v\u00e9hicules l\u00e9gers au deuxi\u00e8me trimestre 2020 - Autosphere<\/title>\n<meta name=\"description\" content=\"DAC : Part du segment des v\u00e9hicules l\u00e9gers au deuxi\u00e8me trimestre 2020 publi\u00e9 dans la section concessionnaires. 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