{"id":75478,"date":"2020-06-29T10:45:35","date_gmt":"2020-06-29T14:45:35","guid":{"rendered":"https:\/\/autosphere.ca\/?p=75478"},"modified":"2020-06-29T10:45:35","modified_gmt":"2020-06-29T14:45:35","slug":"carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/mecanique\/2020\/06\/29\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\/","title":{"rendered":"Carter renforce sa marque gr\u00e2ce \u00e0 un marketing multidimensionnel"},"content":{"rendered":"

Kevin O’Dowd, vice-pr\u00e9sident senior de Global Marketing, nous a inform\u00e9s qu’avec une approche agressive et cibl\u00e9e pour d\u00e9velopper la marque, Carter a mis en \u0153uvre un plan \u00e0 plusieurs facettes qui comprend une nouvelle marque, un emballage redessin\u00e9 et un site web et un domaine mis \u00e0 jour.<\/strong><\/p>\n

Depuis 1909, Carter a ouvert la voie avec des produits automobiles de qualit\u00e9 con\u00e7us pour r\u00e9pondre ou d\u00e9passer les normes de performance et de durabilit\u00e9 des \u00e9quipements d’origine.<\/p>\n

Aujourd’hui, cet \u00e9l\u00e9ment cl\u00e9 du d\u00e9veloppement des produits est mis en \u00e9vidence dans une marque actualis\u00e9e. Le slogan \u00ab\u00a0Engineered Quality\u00a0\u00bb est d\u00e9sormais le point central de la nouvelle marque.<\/p>\n

Notre ing\u00e9nierie de qualit\u00e9 a toujours \u00e9t\u00e9 au premier plan de nos activit\u00e9s.<\/p>\n

\u2014Kevin O’Dowd, SVP de Global Marketing, TRICO Group<\/p><\/blockquote>\n

\u00abCet ajout \u00e0 notre marque nous permet de souligner le fait important que nos clients comptent sur notre ing\u00e9nierie interne et nos tests de qualit\u00e9 – c’est ce qui nous distingue du reste du march\u00e9\u00bb, a ajout\u00e9 M. O’Dowd.<\/p>\n

Un nouveau look audacieux<\/strong><\/h5>\n

Les nouveaux graphismes de l’emballage sont le fer de lance des efforts visant \u00e0 donner un nouveau look audacieux aux pompes Carter. Ce design propre et contemporain contribue \u00e0 communiquer les avanc\u00e9es technologiques des produits Carter.<\/p>\n

La palette de couleurs visuellement attrayante renforce l’image de marque globale et met en valeur la nouvelle marque.<\/p>\n

Selon M. O’Dowd, le nouveau design de l’emballage a \u00e9t\u00e9 test\u00e9 et affin\u00e9 pour s’assurer qu’il communique le bon message.<\/p>\n

\u00abChanger le design de notre emballage a \u00e9t\u00e9 une grande entreprise\u00bb, a d\u00e9clar\u00e9 O’Dowd.<\/p>\n

\u00abC’est le visage que nous pr\u00e9sentons \u00e0 notre client, et nous voulions qu’il soit le bon. Il devait transmettre la technologie et l’innovation, mais aussi respecter certains des rep\u00e8res de conception de la marque utilis\u00e9s au fil des ans.\u00bb<\/p>\n

Le site web rafra\u00eechi et le nouveau domaine CarterEngineered.com<\/a> constituent un autre atout marketing qui contribue \u00e0 communiquer le message am\u00e9lior\u00e9 de la marque Carter.<\/p>\n

Ce solide portail d’information a \u00e9t\u00e9 remani\u00e9 pour les personnes qui souhaitent en savoir plus sur la gamme compl\u00e8te de pompes Carter, trouver les bonnes pi\u00e8ces pour une r\u00e9paration et comprendre l’engagement de Carter en mati\u00e8re d’ing\u00e9nierie et de d\u00e9veloppement de produits.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Kevin O’Dowd, vice-pr\u00e9sident senior de Global Marketing, nous a inform\u00e9s qu’avec une approche agressive et cibl\u00e9e pour d\u00e9velopper la marque, Carter a mis en \u0153uvre un plan \u00e0 plusieurs facettes qui comprend une nouvelle marque, un emballage redessin\u00e9 et un site web et un domaine mis \u00e0 jour. Depuis 1909, Carter a ouvert la voie…<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[820,632],"tags":[842],"class_list":["post-75478","post","type-post","status-publish","format-standard","hentry","category-mecanique-editorial","category-mecanique","tag-vente-et-marketing-fr"],"acf":[],"yoast_head":"\nCarter renforce sa marque gr\u00e2ce \u00e0 un marketing multidimensionnel - Autosphere<\/title>\n<meta name=\"description\" content=\"Carter renforce sa marque gr\u00e2ce \u00e0 un marketing multidimensionnel publi\u00e9 dans la section m\u00e9canique. Sur Autosphere.ca, premier portail d\u2019affaires de l\u2019industrie canadienne de l\u2019automobile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/mecanique\/2020\/06\/29\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carter renforce sa marque gr\u00e2ce \u00e0 un marketing multidimensionnel\" \/>\n<meta property=\"og:description\" content=\"Carter renforce sa marque gr\u00e2ce \u00e0 un marketing multidimensionnel publi\u00e9 dans la section m\u00e9canique. Sur Autosphere.ca, premier portail d\u2019affaires de l\u2019industrie canadienne de l\u2019automobile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autosphere.ca\/fr\/mecanique\/2020\/06\/29\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\/\" \/>\n<meta property=\"og:site_name\" content=\"Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere.ca\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-29T14:45:35+00:00\" \/>\n<meta name=\"author\" content=\"Shirley Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:site\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shirley Brown\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/mecanique\\\/2020\\\/06\\\/29\\\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/mecanique\\\/2020\\\/06\\\/29\\\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\\\/\"},\"author\":{\"name\":\"Shirley Brown\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/person\\\/f65c63614f1fafed9ccaed731a7e769a\"},\"headline\":\"Carter renforce sa marque gr\u00e2ce \u00e0 un marketing multidimensionnel\",\"datePublished\":\"2020-06-29T14:45:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/mecanique\\\/2020\\\/06\\\/29\\\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\\\/\"},\"wordCount\":413,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\"},\"keywords\":[\"Vente et marketing\"],\"articleSection\":[\"\u00c9ditorial\",\"M\u00e9canique\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/autosphere.ca\\\/fr\\\/mecanique\\\/2020\\\/06\\\/29\\\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\\\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/mecanique\\\/2020\\\/06\\\/29\\\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\\\/\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/mecanique\\\/2020\\\/06\\\/29\\\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\\\/\",\"name\":\"Carter renforce sa marque gr\u00e2ce \u00e0 un marketing multidimensionnel - Autosphere\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#website\"},\"datePublished\":\"2020-06-29T14:45:35+00:00\",\"description\":\"Carter renforce sa marque gr\u00e2ce \u00e0 un marketing multidimensionnel publi\u00e9 dans la section m\u00e9canique. Sur Autosphere.ca, premier portail d\u2019affaires de l\u2019industrie canadienne de l\u2019automobile.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/mecanique\\\/2020\\\/06\\\/29\\\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/autosphere.ca\\\/fr\\\/mecanique\\\/2020\\\/06\\\/29\\\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/mecanique\\\/2020\\\/06\\\/29\\\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Autosphere\",\"item\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00e9canique\",\"item\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/category\\\/mecanique\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Carter renforce sa marque gr\u00e2ce \u00e0 un marketing multidimensionnel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/\",\"name\":\"Autosphere\",\"description\":\"Articles et nouvelles de l'industrie automobile\",\"publisher\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\",\"name\":\"Autosphere\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/AutosphereLogo-SM.png\",\"contentUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/AutosphereLogo-SM.png\",\"width\":586,\"height\":586,\"caption\":\"Autosphere\"},\"image\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/autosphere.ca\",\"https:\\\/\\\/x.com\\\/autosphere_ca\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/autosphere-en\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/person\\\/f65c63614f1fafed9ccaed731a7e769a\",\"name\":\"Shirley Brown\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-Shirley-Brown-96x96.jpg\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-Shirley-Brown-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/cropped-Shirley-Brown-96x96.jpg\",\"caption\":\"Shirley Brown\"},\"description\":\"Shirley Brown is the Associate Editor for Autosphere. She is responsible for content creation and promotional\\\/advertising support for both web and print platforms. Shirley Brown est \u00e9ditrice associ\u00e9e pour Autosphere. Elle voit \u00e0 la cr\u00e9ation de contenus et au soutien promotionnel \\\/ publicitaire pour les plateformes Web et imprim\u00e9e.\",\"sameAs\":[\"https:\\\/\\\/autosphere.ca\"],\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/author\\\/shirleybrown\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Carter renforce sa marque gr\u00e2ce \u00e0 un marketing multidimensionnel - Autosphere","description":"Carter renforce sa marque gr\u00e2ce \u00e0 un marketing multidimensionnel publi\u00e9 dans la section m\u00e9canique. Sur Autosphere.ca, premier portail d\u2019affaires de l\u2019industrie canadienne de l\u2019automobile.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/autosphere.ca\/fr\/mecanique\/2020\/06\/29\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\/","og_locale":"fr_FR","og_type":"article","og_title":"Carter renforce sa marque gr\u00e2ce \u00e0 un marketing multidimensionnel","og_description":"Carter renforce sa marque gr\u00e2ce \u00e0 un marketing multidimensionnel publi\u00e9 dans la section m\u00e9canique. Sur Autosphere.ca, premier portail d\u2019affaires de l\u2019industrie canadienne de l\u2019automobile.","og_url":"https:\/\/autosphere.ca\/fr\/mecanique\/2020\/06\/29\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\/","og_site_name":"Autosphere","article_publisher":"https:\/\/www.facebook.com\/autosphere.ca","article_published_time":"2020-06-29T14:45:35+00:00","author":"Shirley Brown","twitter_card":"summary_large_image","twitter_creator":"@autosphere_ca","twitter_site":"@autosphere_ca","twitter_misc":{"\u00c9crit par":"Shirley Brown","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/autosphere.ca\/fr\/mecanique\/2020\/06\/29\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\/#article","isPartOf":{"@id":"https:\/\/autosphere.ca\/fr\/mecanique\/2020\/06\/29\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\/"},"author":{"name":"Shirley Brown","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/f65c63614f1fafed9ccaed731a7e769a"},"headline":"Carter renforce sa marque gr\u00e2ce \u00e0 un marketing multidimensionnel","datePublished":"2020-06-29T14:45:35+00:00","mainEntityOfPage":{"@id":"https:\/\/autosphere.ca\/fr\/mecanique\/2020\/06\/29\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\/"},"wordCount":413,"commentCount":0,"publisher":{"@id":"https:\/\/autosphere.ca\/fr\/#organization"},"keywords":["Vente et marketing"],"articleSection":["\u00c9ditorial","M\u00e9canique"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/autosphere.ca\/fr\/mecanique\/2020\/06\/29\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\/#respond"]}],"copyrightYear":"2020","copyrightHolder":{"@id":"https:\/\/autosphere.ca\/#organization"}},{"@type":"WebPage","@id":"https:\/\/autosphere.ca\/fr\/mecanique\/2020\/06\/29\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\/","url":"https:\/\/autosphere.ca\/fr\/mecanique\/2020\/06\/29\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\/","name":"Carter renforce sa marque gr\u00e2ce \u00e0 un marketing multidimensionnel - Autosphere","isPartOf":{"@id":"https:\/\/autosphere.ca\/fr\/#website"},"datePublished":"2020-06-29T14:45:35+00:00","description":"Carter renforce sa marque gr\u00e2ce \u00e0 un marketing multidimensionnel publi\u00e9 dans la section m\u00e9canique. Sur Autosphere.ca, premier portail d\u2019affaires de l\u2019industrie canadienne de l\u2019automobile.","breadcrumb":{"@id":"https:\/\/autosphere.ca\/fr\/mecanique\/2020\/06\/29\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/autosphere.ca\/fr\/mecanique\/2020\/06\/29\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/autosphere.ca\/fr\/mecanique\/2020\/06\/29\/carter-renforce-sa-marque-grace-a-un-marketing-multidimensionnel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Autosphere","item":"https:\/\/autosphere.ca\/fr\/"},{"@type":"ListItem","position":2,"name":"M\u00e9canique","item":"https:\/\/autosphere.ca\/fr\/category\/mecanique\/"},{"@type":"ListItem","position":3,"name":"Carter renforce sa marque gr\u00e2ce \u00e0 un marketing multidimensionnel"}]},{"@type":"WebSite","@id":"https:\/\/autosphere.ca\/fr\/#website","url":"https:\/\/autosphere.ca\/fr\/","name":"Autosphere","description":"Articles et nouvelles de l'industrie automobile","publisher":{"@id":"https:\/\/autosphere.ca\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/autosphere.ca\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/autosphere.ca\/fr\/#organization","name":"Autosphere","url":"https:\/\/autosphere.ca\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/AutosphereLogo-SM.png","contentUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/AutosphereLogo-SM.png","width":586,"height":586,"caption":"Autosphere"},"image":{"@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/autosphere.ca","https:\/\/x.com\/autosphere_ca","https:\/\/www.linkedin.com\/company\/autosphere-en"]},{"@type":"Person","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/f65c63614f1fafed9ccaed731a7e769a","name":"Shirley Brown","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/03\/cropped-Shirley-Brown-96x96.jpg","url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/03\/cropped-Shirley-Brown-96x96.jpg","contentUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/03\/cropped-Shirley-Brown-96x96.jpg","caption":"Shirley Brown"},"description":"Shirley Brown is the Associate Editor for Autosphere. She is responsible for content creation and promotional\/advertising support for both web and print platforms. Shirley Brown est \u00e9ditrice associ\u00e9e pour Autosphere. Elle voit \u00e0 la cr\u00e9ation de contenus et au soutien promotionnel \/ publicitaire pour les plateformes Web et imprim\u00e9e.","sameAs":["https:\/\/autosphere.ca"],"url":"https:\/\/autosphere.ca\/fr\/author\/shirleybrown\/"}]}},"_links":{"self":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts\/75478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/comments?post=75478"}],"version-history":[{"count":0,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts\/75478\/revisions"}],"wp:attachment":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/media?parent=75478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/categories?post=75478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/tags?post=75478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}