{"id":74440,"date":"2020-06-10T14:00:03","date_gmt":"2020-06-10T18:00:03","guid":{"rendered":"https:\/\/autosphere.ca\/?p=74440"},"modified":"2020-06-10T14:36:22","modified_gmt":"2020-06-10T18:36:22","slug":"porsche-canada-accelere-sa-strategie-en-ligne","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/06\/10\/porsche-canada-accelere-sa-strategie-en-ligne\/","title":{"rendered":"Porsche Canada acc\u00e9l\u00e8re sa strat\u00e9gie en ligne"},"content":{"rendered":"

Porsche acc\u00e9l\u00e8re sa strat\u00e9gie en ligne afin de r\u00e9pondre \u00e0 la demande croissante des clients pour un acc\u00e8s num\u00e9rique \u00e0 la marque.<\/strong><\/p>\n

Dans la derni\u00e8re \u00e9tape, Porsche Cars Canada (PCL) a \u00e9tendu la capacit\u00e9 de Porsche Finder, sa plate-forme de recherche de stocks nationaux, avec une nouvelle fonctionnalit\u00e9 de r\u00e9servation.<\/p>\n

En cons\u00e9quence, PCL rationalise et am\u00e9liore la capacit\u00e9 du client \u00e0 se connecter \u00e0 tout moment et sur n’importe quel appareil avec l’un des 19 concessionnaires Porsche canadiens ou le point de vente pop-up Porsche Now Richmond et \u00e0 trouver rapidement le v\u00e9hicule qu’il recherche.<\/p>\n

Les mises \u00e0 jour comprennent des filtres de recherche optimis\u00e9s pour le mod\u00e8le et la g\u00e9n\u00e9ration, les \u00e9quipements et les packs du v\u00e9hicule, en plus d’une s\u00e9lection \u00e9largie de couleurs int\u00e9rieures et ext\u00e9rieures du v\u00e9hicule (y compris les couleurs du toit du cabriolet).<\/p>\n

L’ajout de la r\u00e9servation de v\u00e9hicules en ligne dans le Porsche Finder nous permet de continuer \u00e0 am\u00e9liorer l’exp\u00e9rience de nos clients en mati\u00e8re de vente au d\u00e9tail et de nous assurer qu’ils peuvent trouver la Porsche de leurs r\u00eaves \u00e0 leurs conditions<\/p>\n

\u2014 Marc Ouayoun, pr\u00e9sident et directeur g\u00e9n\u00e9ral, Porsche Cars Canada<\/p><\/blockquote>\n

\u00ab Avec le Porsche Finder, l’affichage dynamique num\u00e9rique, les tablettes de support de roue et les Porsche Apps, la num\u00e9risation de la vente au d\u00e9tail chez Porsche continue d’\u00e9voluer pour refl\u00e9ter les attentes des consommateurs d’aujourd’hui et de demain. \u00bb<\/p>\n

Initialement lanc\u00e9 en 2018, le Porsche Finder a commenc\u00e9 comme un inventaire national de v\u00e9hicules d’occasion.<\/p>\n

Depuis lors, le site porsche.ca qui h\u00e9berge le Porsche Finder a \u00e9t\u00e9 optimis\u00e9 pour permettre la recherche sur les appareils mobiles et les tablettes, car les donn\u00e9es sur les consommateurs montrent que plus de 50 % des utilisateurs effectuent des recherches de v\u00e9hicules sur un appareil mobile.<\/p>\n

Dans le but de cr\u00e9er une plateforme plus rationnelle, les param\u00e8tres de recherche affin\u00e9s et le canal de communication d\u00e9di\u00e9 avec les concessionnaires donneront aux clients une plus grande flexibilit\u00e9 pour trouver le v\u00e9hicule de leur choix.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Porsche acc\u00e9l\u00e8re sa strat\u00e9gie en ligne afin de r\u00e9pondre \u00e0 la demande croissante des clients pour un acc\u00e8s num\u00e9rique \u00e0 la marque. Dans la derni\u00e8re \u00e9tape, Porsche Cars Canada (PCL) a \u00e9tendu la capacit\u00e9 de Porsche Finder, sa plate-forme de recherche de stocks nationaux, avec une nouvelle fonctionnalit\u00e9 de r\u00e9servation. En cons\u00e9quence, PCL rationalise et…<\/p>\n","protected":false},"author":5,"featured_media":74441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[839],"class_list":["post-74440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-produit-et-service-fr"],"acf":[],"yoast_head":"\nPorsche Canada acc\u00e9l\u00e8re sa strat\u00e9gie en ligne - Autosphere<\/title>\n<meta name=\"description\" content=\"Porsche Canada acc\u00e9l\u00e8re sa strat\u00e9gie en ligne publi\u00e9 dans la section gestion de parcs. 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