{"id":73997,"date":"2020-05-27T15:00:50","date_gmt":"2020-05-27T19:00:50","guid":{"rendered":"https:\/\/autosphere.ca\/?p=73997"},"modified":"2020-06-05T15:47:31","modified_gmt":"2020-06-05T19:47:31","slug":"hyundai-et-tastemade-sassocient-dans-une-nouvelle-serie","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/05\/27\/hyundai-et-tastemade-sassocient-dans-une-nouvelle-serie\/","title":{"rendered":"Hyundai et Tastemade s’associent dans une nouvelle s\u00e9rie"},"content":{"rendered":"

Hyundai et la soci\u00e9t\u00e9 de m\u00e9dias modernes Tastemade se sont associ\u00e9s pour d\u00e9velopper The Un-Adventurers<\/em>, une s\u00e9rie de quatre \u00e9missions originales.<\/strong><\/p>\n

Chaque \u00e9pisode c\u00e9l\u00e8bre l’histoire d’une personne r\u00e9elle qui quitte pour la premi\u00e8re fois son pays d’origine pour s’embarquer dans le voyage ultime dont elle a toujours r\u00eav\u00e9.<\/p>\n

La s\u00e9rie sera diffus\u00e9e pour la premi\u00e8re fois le 3 juin sur le r\u00e9seau de diffusion en continu de Tastemade.<\/p>\n

Un Am\u00e9ricain sur dix n’a jamais quitt\u00e9 son \u00c9tat natal, c’est pourquoi Hyundai a d\u00e9cid\u00e9 d’aider \u00e0 mettre en valeur le pouvoir du voyage et de la d\u00e9couverte dans l’un de ses SUV, dont les Santa Fe, Tucson, Kona et le vaisseau amiral Palisade.<\/p>\n

Les participants ont tous \u00e9t\u00e9 confront\u00e9s \u00e0 des d\u00e9fis personnels qui ont rendu les voyages impossibles. Maintenant, nomm\u00e9s par un ami ou un membre de leur famille, ils auront enfin l’occasion de se d\u00e9couvrir et d’explorer.<\/p>\n

Nous sommes ravis de partager les voyages personnels et \u00e9motionnels de ces \u00ab\u00a0non-aventuriers\u00a0\u00bb et de mettre en valeur le confort et la fiabilit\u00e9 de nos v\u00e9hicules alors que chaque participant fait l’exp\u00e9rience de l’Am\u00e9rique au-del\u00e0 des fronti\u00e8res de son \u00c9tat.<\/p>\n

\u2014 Angela Zepeda, directrice du marketing, Hyundai Motor America.<\/p><\/blockquote>\n

\u00ab\u00a0En cette p\u00e9riode sans pr\u00e9c\u00e9dent, le public de Tastemade est \u00e0 la recherche de moyens uniques pour rester engag\u00e9, et The Un-Adventurers offre aux t\u00e9l\u00e9spectateurs la possibilit\u00e9 de se rendre virtuellement dans diff\u00e9rentes villes du pays tout en \u00e9tablissant un lien \u00e9motionnel avec les voyageurs pr\u00e9sent\u00e9s\u00a0\u00bb, a d\u00e9clar\u00e9 Jeff Imberman, responsable des ventes et des partenariats de marque, Tastemade.<\/p>\n

The Un-Adventurers a \u00e9t\u00e9 d\u00e9velopp\u00e9 en collaboration avec INNOCEAN USA et Canvas Worldwide, les agences de publicit\u00e9 et m\u00e9diatiques de Hyundai, respectivement.<\/p>\n

Il s’agit de la deuxi\u00e8me collaboration entre Hyundai et Tastemade, qui ont produit ensemble trois saisons de The Grill Iron en 2014, 2015 et 2016 dans le cadre de la campagne marketing plus large de Hyundai pour le football universitaire am\u00e9ricain.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Hyundai et la soci\u00e9t\u00e9 de m\u00e9dias modernes Tastemade se sont associ\u00e9s pour d\u00e9velopper The Un-Adventurers, une s\u00e9rie de quatre \u00e9missions originales. Chaque \u00e9pisode c\u00e9l\u00e8bre l’histoire d’une personne r\u00e9elle qui quitte pour la premi\u00e8re fois son pays d’origine pour s’embarquer dans le voyage ultime dont elle a toujours r\u00eav\u00e9. La s\u00e9rie sera diffus\u00e9e pour la premi\u00e8re…<\/p>\n","protected":false},"author":5,"featured_media":73998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[],"class_list":["post-73997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires"],"acf":[],"yoast_head":"\nHyundai et Tastemade s'associent dans une nouvelle s\u00e9rie - Autosphere<\/title>\n<meta name=\"description\" content=\"Hyundai et Tastemade s'associent dans une nouvelle s\u00e9rie publi\u00e9 dans la section concessionnaires. 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