{"id":71723,"date":"2020-05-05T16:00:22","date_gmt":"2020-05-05T20:00:22","guid":{"rendered":"https:\/\/autosphere.ca\/?p=71723"},"modified":"2020-05-07T11:08:22","modified_gmt":"2020-05-07T15:08:22","slug":"point-de-convergence-des-centres-de-service","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/05\/05\/point-de-convergence-des-centres-de-service\/","title":{"rendered":"Point de convergence des centres de service"},"content":{"rendered":"

Les 15 et 16 janvier avait lieu, au Centre des congr\u00e8s de Saint-Hyacinthe, le Salon du pneu et de la m\u00e9canique ExpoMax 2020.<\/strong><\/p>\n

Dans le cadre de cet \u00e9v\u00e9nement, les centres de services automobiles Point S, V1, Otobox, Pneus Prestige, M\u00e9ga Pneu, Pneus Max-Plus et TirePeople du Qu\u00e9bec, de l\u2019Ontario et des provinces des Maritimes ont pu obtenir des informations, directement des membres cl\u00e9s de l\u2019organisation, sur les nouveaut\u00e9s et les orientations du r\u00e9seau pour 2020.<\/p>\n

Qui plus est, les quelque 425 participants pouvaient aussi profiter du regroupement des 80 fournisseurs dans une vaste salle pour d\u00e9couvrir de nouveaux \u00e9quipements et services utiles pour le d\u00e9veloppement de leurs entreprises.<\/p>\n

Des conf\u00e9renciers \u00e9taient \u00e9galement invit\u00e9s pour parler des grands enjeux du march\u00e9 secondaire automobile ou encore la pr\u00e9paration d\u2019un transfert d\u2019entreprise. Des cliniques organis\u00e9es par des fournisseurs abordaient des aspects beaucoup plus techniques.<\/p>\n

Au coeur de l\u2019information<\/strong><\/p>\n

Point S Canada \/ Unimax avait mis \u00e0 l\u2019horaire des pr\u00e9sentations cibl\u00e9es qui donnaient les derni\u00e8res informations sur les projets du r\u00e9seau. Des sp\u00e9cialistes ont ainsi abord\u00e9 les questions de marketing, de mise en march\u00e9, des achats et des programmes leur \u00e9tant li\u00e9s, d\u00e9veloppement des ressources humaines et des op\u00e9rations. Les participants ont pu connaitre les derniers d\u00e9veloppements sur les relations avec les manufacturiers de pneus et la n\u00e9gociation en approvisionnement et en produits exclusifs.<\/p>\n

Ces pr\u00e9sentations ont aussi \u00e9clair\u00e9 les participants sur la progression du groupe qui compte maintenant 856 magasins \u00e0 travers le Canada. Comme le soulignait Daniel Beauvais, directeur des op\u00e9rations pour Point S Canada \/ Unimax, lors de sa pr\u00e9sentation, \u00ab cette croissance nous permet d\u2019atteindre une force sur le march\u00e9. Cela a un impact direct et tr\u00e8s b\u00e9n\u00e9fique sur nos relations avec nos fournisseurs. \u00bb<\/p>\n

\"\"
Les conf\u00e9rences en pl\u00e9ni\u00e8re ont permis aux participants de voir les r\u00e9alisations du r\u00e9seau en 2019 et les projets pour 2020.<\/figcaption><\/figure>\n

Des signes de croissance<\/strong><\/p>\n

Le nombre de centres de services, toutes banni\u00e8res confondues, qui ont adopt\u00e9 une franchise de r\u00e9paration et de remplacement de vitre d\u2019auto a connu une progression remarquable en 2019. La direction de Point S compte soutenir cet essor en 2020, tout en moussant la notori\u00e9t\u00e9 des marques Point S, V1 et Otobox. Les sites internet subiront aussi une cure de rajeunissement en 2020.<\/p>\n

Plusieurs autres projets sont aussi \u00e0 l\u2019\u00e9tude pour ajouter de la valeur aux centres de services. Des strat\u00e9gies de
\nmise en march\u00e9 visant \u00e0 stimuler l\u2019achalandage hors des p\u00e9riodes de pointe et des outils aux marchands pour augmenter l\u2019achalandage en magasin sont \u00e0 l\u2019\u00e9tude ou en d\u00e9veloppement. Une nouvelle campagne publicitaire sera aussi d\u00e9voil\u00e9e l\u2019automne prochain.<\/p>\n

Les participants \u00e0 ce grand rassemblement ont donc pu aller chercher une masse d\u2019information. Mais des moments d\u2019\u00e9changes plus informels ont aussi \u00e9t\u00e9 l\u2019occasion pour eux de fraterniser entre coll\u00e8gues.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les 15 et 16 janvier avait lieu, au Centre des congr\u00e8s de Saint-Hyacinthe, le Salon du pneu et de la m\u00e9canique ExpoMax 2020. Dans le cadre de cet \u00e9v\u00e9nement, les centres de services automobiles Point S, V1, Otobox, Pneus Prestige, M\u00e9ga Pneu, Pneus Max-Plus et TirePeople du Qu\u00e9bec, de l\u2019Ontario et des provinces des Maritimes…<\/p>\n","protected":false},"author":41,"featured_media":71732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[599,816],"tags":[838],"class_list":["post-71723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus","category-pneus-publicitaire","tag-evenement-fr"],"acf":[],"yoast_head":"\nPoint de convergence des centres de service - Autosphere<\/title>\n<meta name=\"description\" content=\"Point de convergence des centres de service , extrait du magazine Pneumag. 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