{"id":71267,"date":"2020-04-24T12:06:31","date_gmt":"2020-04-24T16:06:31","guid":{"rendered":"https:\/\/autosphere.ca\/?p=71267"},"modified":"2020-04-24T12:06:31","modified_gmt":"2020-04-24T16:06:31","slug":"yokohama-initiative-sociale-afin-de-donner-des-pneus-aux-heros-automobilistes-qui-vont-au-front","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/04\/24\/yokohama-initiative-sociale-afin-de-donner-des-pneus-aux-heros-automobilistes-qui-vont-au-front\/","title":{"rendered":"Yokohama : initiative sociale afin de donner des pneus aux h\u00e9ros-automobilistes qui vont au front"},"content":{"rendered":"<p><strong>Pneus Yokohama soutient les travailleurs de premi\u00e8re ligne qui risquent leur vie\u00a0\u00a0pour que les Canadiens soient en s\u00e9curit\u00e9.<\/strong><\/p>\n<p>En r\u00e9ponse \u00e0 la COVID-19, Yokohama a d\u00e9cid\u00e9 de remplacer, ce printemps, la publicit\u00e9 de ses nouveaux pneus par une initiative sociale afin de donner des pneus aux h\u00e9ros-automobilistes qui vont au front.<\/p>\n<p>Pneus Yokohama Canada a lanc\u00e9\u00a0Aider sans compter, une initiative sociale, dont l\u2019objet est de reconna\u00eetre et de c\u00e9l\u00e9brer les travailleurs et travailleuses de premi\u00e8re ligne qui mettent leur vie en danger pour assurer la s\u00e9curit\u00e9 des Canadiens.<\/p>\n<p>Des millions de Canadiens sont confin\u00e9s \u00e0 la maison, mais beaucoup prennent toujours le volant chaque jour pour se rendre \u00e0 l\u2019h\u00f4pital et dans les pharmacies, pour livrer de la nourriture et des m\u00e9dicaments, fournir de l\u2019\u00e9quipement et les services afin de g\u00e9rer les entreprises essentielles partout au pays.<\/p>\n<h5><strong>Un geste de grande bont\u00e9<\/strong><\/h5>\n<p>Au cours des 10 prochaines semaines, Yokohama demandera \u00e0 sa communaut\u00e9 sociale de nommer des travailleurs de premi\u00e8re ligne qui aident sans compter, et la marque donnera \u00e0 un individu un ensemble de pneus neufs chaque semaine.<\/p>\n<p>On peut mettre un individu en nomination exclusivement sur les r\u00e9seaux sociaux sur la page Facebook de la marque en partageant l&rsquo;histoire de cet individu conduisant son v\u00e9hicule au front. Chaque semaine, la marque reconna\u00eetra un h\u00e9ros de premi\u00e8re ligne non seulement avec un ensemble de pneus neufs, mais soulignera \u00e9galement son engagement individuel par du contenu num\u00e9rique.<\/p>\n<p>La campagne, parrain\u00e9e par l\u2019agence de cr\u00e9ation attitr\u00e9e de Yokohama,\u00a0We Are Social \u00a0de Toronto, \u00a0sera appuy\u00e9e par le lancement d&rsquo;un film d&rsquo;une minute\u00a0 et un contenu\u00a0 simplifi\u00e9 sur les r\u00e9seaux sociaux de la marque, afin de mousser la notori\u00e9t\u00e9 et encourager les mises en candidature. Une s\u00e9lection d\u2019ambassadeurs influents de la conduite automobile, tri\u00e9s sur le volet pour faire partie de la campagne et g\u00e9r\u00e9s par le biais d\u2019un \u00ab r\u00e9seau social sombre \u00bb (dark social channel), mobilisera leur public et contribuera \u00e0 stimuler la participation.<\/p>\n<blockquote><p>Ces temps extraordinaires r\u00e9v\u00e8lent des individus extraordinaires, et Yokohama Canada croit qu\u2019il faut c\u00e9l\u00e9brer ces h\u00e9ros qui rendent nos communaut\u00e9s s\u00e9curitaires. Les r\u00e9seaux sociaux repr\u00e9sentent une occasion pour nous d\u2019\u00e9couter notre communaut\u00e9 et de trouver une fa\u00e7on pour notre marque et notre r\u00e9seau de d\u00e9taillants d\u2019agir et de vraiment faire une diff\u00e9rence.<\/p>\n<p>\u2014 Diana Colosimo, directrice du d\u00e9veloppement de la marque, Yokohama<\/p><\/blockquote>\n<p>La campagne ne comporte aucun m\u00e9dia payant, aucun message sur les pneus ni aucune tentative pour r\u00e9aliser des ventes.<\/p>\n<p>\u00ab Puisque la COVID-19 a chang\u00e9 les besoins de notre communaut\u00e9, les sp\u00e9cialistes du marketing doivent r\u00e9fl\u00e9chir de fa\u00e7on originale aux v\u00e9rit\u00e9s de leur marque afin de r\u00e9pondre \u00e0 de nouveaux besoins \u00bb, explique Coby Shuman, directeur g\u00e9n\u00e9ral de\u00a0We Are Social\u00a0\u00e0 Toronto.<\/p>\n<p>\u00ab\u00a0Donner des pneus \u00e0 des personnes courageuses qui conduisent malgr\u00e9 tout est notre moyen d&rsquo;ajouter de la valeur \u00e0 un moment o\u00f9 les gens pourraient avoir besoin d&rsquo;aide. La partie sociale repr\u00e9sente le v\u00e9hicule parfait pour nous d&rsquo;\u00e9couter et de livrer cette valeur, \u00bb termina-t-il.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pneus Yokohama soutient les travailleurs de premi\u00e8re ligne qui risquent leur vie\u00a0\u00a0pour que les Canadiens soient en s\u00e9curit\u00e9. En r\u00e9ponse \u00e0 la COVID-19, Yokohama a d\u00e9cid\u00e9 de remplacer, ce printemps, la publicit\u00e9 de ses nouveaux pneus par une initiative sociale afin de donner des pneus aux h\u00e9ros-automobilistes qui vont au front. Pneus Yokohama Canada a&#8230;<\/p>\n","protected":false},"author":5,"featured_media":71265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826,599],"tags":[],"class_list":["post-71267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-communique","category-pneus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Yokohama : initiative sociale afin de donner des pneus aux h\u00e9ros-automobilistes qui vont au front - Autosphere<\/title>\n<meta name=\"description\" content=\"Yokohama : initiative sociale afin de donner des pneus aux h\u00e9ros-automobilistes qui vont au front , publi\u00e9 dans la section pneus. 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