{"id":70962,"date":"2020-04-21T15:00:25","date_gmt":"2020-04-21T19:00:25","guid":{"rendered":"https:\/\/autosphere.ca\/?p=70962"},"modified":"2020-04-21T15:29:50","modified_gmt":"2020-04-21T19:29:50","slug":"lexperience-amazon-dans-latelier","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/mecanique\/2020\/04\/21\/lexperience-amazon-dans-latelier\/","title":{"rendered":"L\u2019exp\u00e9rience Amazon dans l\u2019atelier"},"content":{"rendered":"<p class=\"p2\"><strong>Et si l\u2019exp\u00e9rience d\u2019achat en ligne pouvait inspirer une nouvelle fa\u00e7on d\u2019augmenter la valeur moyenne de la facture en atelier ?<\/strong><\/p>\n<p class=\"p2\"><span class=\"s1\">J<\/span>e ne vous apprends rien si je vous parle de l\u2019importance des liens commerciaux, et parfois amicaux, qui unissent les magasins de pi\u00e8ces et leurs ateliers clients. C\u2019est le grossiste qui joue souvent le r\u00f4le de courroie de transmission sur l\u2019information li\u00e9e \u00e0 toutes les nouveaut\u00e9s du catalogue.<\/p>\n<p class=\"p3\">Allons-nous en venir un jour \u00e0 arrimer tellement \u00e9troitement cet \u00e9change d\u2019information entre le grossiste et ses ateliers qu\u2019on pourra directement en faire b\u00e9n\u00e9ficier le consommateur. Si on combine cette intelligence du march\u00e9 aux connaissances techniques de nos m\u00e9canos et \u00e0 leur acc\u00e8s \u00e0 une masse d\u2019informations pertinentes sur les v\u00e9hicules qu\u2019on leur confie, on bascule dans une nouvelle dimension. Suivez-moi un instant.<\/p>\n<p class=\"p3\">\u00c0 chaque visite sur le site d\u2019Amazon, on me propose de nouveaux articles li\u00e9s \u00e0 mes int\u00e9r\u00eats d\u00e9duits de mes derniers achats ou de mes recherches. Et j\u2019y porte toujours un peu attention, avec plus ou moins de distraction. Cela m\u2019inspire la r\u00e9flexion qui suit.<\/p>\n<p class=\"p4\"><strong>Changement d\u2019approche<\/strong><\/p>\n<p class=\"p2\">Retournons dans l\u2019atelier pour r\u00e9sumer ce que \u00e7a pourrait donner : \u00ab Bonjour cher client. Vous venez pour un changement d\u2019huile, tr\u00e8s bien. En analysant le dossier de votre voiture, je r\u00e9alise que sur ce mod\u00e8le les supports d\u2019\u00e9chappement tendent \u00e0 l\u00e2cher aux environs du kilom\u00e9trage que vous avez atteint. Ce serait mieux de les remplacer maintenant, car s\u2019ils brisent en route, \u00e7a risque de casser une partie du syst\u00e8me, ce qui risque d\u2019entra\u00eener des frais beaucoup plus \u00e9lev\u00e9s. Dans un autre ordre d\u2019id\u00e9e, comptez-vous faire du v\u00e9lo en famille cet \u00e9t\u00e9 ? Si c\u2019est le cas, mon grossiste m\u2019informe d\u2019un rabais sur des supports \u00e0 v\u00e9los con\u00e7us sp\u00e9cifiquement pour votre voiture, qu\u2019il pourrait me livrer dans l\u2019heure et que je pourrais vous installer tout de suite. Oui, alors parfait, on s\u2019en occupe. Voulez-vous un caf\u00e9 ? \u00bb<\/p>\n<p class=\"p3\">C\u2019est un sc\u00e9nario comme \u00e7a, pour le plaisir de parler avec vous, mais qui sait si dans un avenir pas si lointain, il ne fera pas partie de votre quotidien. Pensez-y, tout est presque en place pour qu\u2019il devienne r\u00e9alit\u00e9.<\/p>\n<p class=\"p3\">Au moment d\u2019aller sous presse, les activit\u00e9s sociales et \u00e9conomiques au Canada \u00e9taient entrav\u00e9es par la progression du virus COVID-19. Notre site <i>Autosphere.ca <\/i>met \u00e0 jour constamment les nouvelles touchant cet enjeu et son impact sur notre secteur. Nous vous conseillons de le consulter quotidiennement.<\/p>\n<p class=\"p3\">Nous souhaitons \u00e0 nos lecteurs bon courage et leur demandons de faire preuve de jugement pour s\u2019assurer de leur bonne sant\u00e9 et celle de leurs proches.<\/p>\n<p>Voici le <a href=\"https:\/\/www.calameo.com\/read\/001492345bb41299f4406\">lien<\/a> vers le magazine num\u00e9rique Le Garagiste \u00e9dition mars.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Et si l\u2019exp\u00e9rience d\u2019achat en ligne pouvait inspirer une nouvelle fa\u00e7on d\u2019augmenter la valeur moyenne de la facture en atelier ? Je ne vous apprends rien si je vous parle de l\u2019importance des liens commerciaux, et parfois amicaux, qui unissent les magasins de pi\u00e8ces et leurs ateliers clients. C\u2019est le grossiste qui joue souvent le&#8230;<\/p>\n","protected":false},"author":41,"featured_media":70966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[632],"tags":[],"class_list":["post-70962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mecanique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L\u2019exp\u00e9rience Amazon dans l\u2019atelier - Autosphere<\/title>\n<meta name=\"description\" content=\"L\u2019exp\u00e9rience Amazon dans l\u2019atelier , extrait du magazine Le Garagiste. 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