{"id":66481,"date":"2020-02-10T00:01:17","date_gmt":"2020-02-10T05:01:17","guid":{"rendered":"https:\/\/autosphere.ca\/?p=66481"},"modified":"2021-12-13T14:40:58","modified_gmt":"2021-12-13T19:40:58","slug":"lancement-du-continental-icecontact-xtrm-touchette-developpe-une-exclusivite","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2020\/02\/10\/lancement-du-continental-icecontact-xtrm-touchette-developpe-une-exclusivite\/","title":{"rendered":"Lancement du Continental IceContact XTRM : Touchette d\u00e9veloppe une exclusivit\u00e9"},"content":{"rendered":"

Le pneu IceContact XTRM de Continental, lanc\u00e9 le 6 f\u00e9vrier dernier, est le fruit d\u2019une \u00e9troite collaboration entre le fabricant et le distributeur Groupe Touchette.<\/h2>\n

Il est exceptionnel dans l\u2019industrie de voir un distributeur s\u2019asseoir avec un fabricant pour d\u00e9velopper un pneu lui \u00e9tant exclusif. C\u2019est pourtant ce qui s\u2019est produit avec le IceContact XTRM.<\/p>\n

Du haut de gamme<\/p>\n

\u00ab\u00a0Nous voulions un produit haut de gamme qui ajouterait de la valeur \u00e0 notre distribution aux yeux de nos clients, mais aussi \u00e0 ceux des consommateurs. Nous avons eu des discussions avec plusieurs fabricants de pneus avant d\u2019en venir \u00e0 une entente qui nous convenait parfaitement avec l\u2019\u00e9quipe de Continental\u00a0\u00bb, explique Fr\u00e9d\u00e9ric Bouthillier, chef de l\u2019exploitation pour Groupe Touchette, pr\u00e9sent lors du lancement du pneu le 6 f\u00e9vrier.<\/p>\n

Le Groupe Touchette a \u00e9t\u00e9 directement impliqu\u00e9 dans la conception du pneu. En fait, le distributeur misait sur le savoir-faire allemand pour d\u00e9velopper un pneu d\u2019hiver sans compromis correspondant \u00e0 nos plus intenses conditions hivernales.<\/p>\n

Le pneu qui sera distribu\u00e9 \u00e0 travers le Canada exclusivement par le Groupe Touchette d\u00e8s l\u2019hiver prochain peut \u00eatre livr\u00e9 clout\u00e9 en usine. Le fait que l\u2019op\u00e9ration soit faite lors de la fabrication permet un enrobage de la base du crampon \u00e0 m\u00eame la semelle du pneu, ce qui le rend quatre fois plus solidement attach\u00e9.<\/p>\n

Le pneu directionnel est \u00e9videmment marqu\u00e9 du logo aux trois sommets enneig\u00e9s et devrait garder son efficacit\u00e9 pour au moins trois hivers, selon l\u2019utilisation. Il est d\u2019ailleurs couvert par la garantie de satisfaction de Continental.<\/p>\n

Un acc\u00e8s aux dimensions<\/p>\n

Les m\u00e9dias, membres de l\u2019\u00e9quipe de distribution et des clients importants \u00e9taient invit\u00e9s au lancement pour le mettre \u00e0 l\u2019essai dans de v\u00e9ritables conditions hivernales sur les pistes du circuit ICAR de Mirabel. Au volant de voitures de toutes cat\u00e9gories, allant de la compacte aux VUS pleine grandeur, les participants ont pu appr\u00e9cier le mordant de ce pneu qu\u2019il soit dot\u00e9 de crampons ou pas.<\/p>\n

Le Groupe Touchette voulait aussi que ce pneu soit livr\u00e9 dans les grandeurs les plus populaires sur notre march\u00e9. Ainsi, d\u00e8s l\u2019hiver prochain, 46 grandeurs, pour des jantes allant de 15 \u00e0 22 pouces, seront disponibles. L\u2019hiver 2021 verra s\u2019ajouter 45 grandeurs additionnelles ce qui portera la couverture \u00e0 plus de 85\u00a0% de l\u2019ensemble des v\u00e9hicules de notre march\u00e9.<\/p>\n

\u00ab\u00a0Nous allons faire la commercialisation de ce produit comme \u00e9tant un pneu haut de gamme qui doit \u00eatre recommand\u00e9 et vendu par des professionnels du pneu \u00e0 des clients qui veulent affronter l\u2019hiver en toute qui\u00e9tude avec un produit \u00e0 valeur ajout\u00e9e. C\u2019est vraiment un pneu d\u2019hiver sans compromis dont nous sommes particuli\u00e8rement fiers\u00a0\u00bb, reprend Fr\u00e9d\u00e9ric Bouthillier.<\/p>\n

\"\"<\/div>
<\/div>
Avant de mettre le pneu \u00e0 l\u2019essai, une pr\u00e9sentation technique a eu lieu.<\/div><\/div><\/a><\/div>
\"\"<\/div>
<\/div>
Le design lat\u00e9ral du nouveau pneu Continental IceContact XTRM se veut agressif et distinctif.<\/div><\/div><\/a><\/div>
\"\"<\/div>
<\/div>
Les conditions \u00e9taient id\u00e9ales pour mettre ce pneu \u00e0 l\u2019\u00e9preuve sur la neige et la glace.<\/div><\/div><\/a><\/div>
\"\"<\/div>
<\/div>
Ce pneu d\u2019hiver qui n\u2019entend pas \u00e0 rire est livrable avec jusqu\u2019\u00e0 130 crampons install\u00e9s en usine.<\/div><\/div><\/a><\/div>
\"\"<\/div>
<\/div>
Le IceContact XTRM sera livrable en dimensions qui vont couvrir 85 % des v\u00e9hicules pr\u00e9sentement sur les routes canadiennes.<\/div><\/div><\/a><\/div>
\"\"<\/div>
<\/div>
La r\u00e9partition des crampons a \u00e9t\u00e9 pens\u00e9e pour offrir le maximum d\u2019efficacit\u00e9.<\/div><\/div><\/a><\/div>
\"\"<\/div>
<\/div>
Puisque les crampons sont install\u00e9s en usine leur adh\u00e9rence \u00e0 la semelle est quatre fois sup\u00e9rieure.<\/div><\/div><\/a><\/div>
\"\"<\/div>
<\/div><\/div><\/a><\/div>
\"\"<\/div>
<\/div>
La haute direction du Groupe Touchette \u00e9tait sur place pour le lancement de ce pneu exclusif.<\/div><\/div><\/a><\/div><\/div><\/div>\n

Donn\u00e9es techniques<\/p>\n

    \n
  • Pneu directionnel<\/li>\n
  • Structure avec 9 \u00e9l\u00e9ments lat\u00e9raux<\/li>\n
  • Rainures principales lat\u00e9rales pr\u00e9dominantes<\/li>\n
  • Peut accueillir jusqu\u2019\u00e0 130 crampons<\/li>\n
  • Design agressif de l\u2019\u00e9paulement<\/li>\n
  • Crampons de haute technologie en aluminium<\/li>\n
  • Parois lat\u00e9rales \u00e0 motifs hivernaux<\/li>\n
  • Indice de vitesse\u00a0: T<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    Le pneu IceContact XTRM de Continental, lanc\u00e9 le 6 f\u00e9vrier dernier, est le fruit d\u2019une \u00e9troite collaboration entre le fabricant et le distributeur Groupe Touchette. Il est exceptionnel dans l\u2019industrie de voir un distributeur s\u2019asseoir avec un fabricant pour d\u00e9velopper un pneu lui \u00e9tant exclusif. C\u2019est pourtant ce qui s\u2019est produit avec le IceContact XTRM….<\/p>\n","protected":false},"author":41,"featured_media":66482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_acf_changed":false,"footnotes":""},"categories":[599],"tags":[],"class_list":["post-66481","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-pneus","post_format-post-format-gallery"],"acf":[],"yoast_head":"\nContinental IceContact XTR, exclusivit\u00e9 Touchette | Autosphere<\/title>\n<meta name=\"description\" content=\"Lancement du Continental IceContact XTRM d\u00e9velopp\u00e9 en exclusivit\u00e9 avec Touchette. 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