{"id":65387,"date":"2020-01-30T12:00:56","date_gmt":"2020-01-30T17:00:56","guid":{"rendered":"https:\/\/autosphere.ca\/?p=65387"},"modified":"2020-01-28T09:44:26","modified_gmt":"2020-01-28T14:44:26","slug":"differences-generationnelles-x-y-et-z","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/parc\/2020\/01\/30\/differences-generationnelles-x-y-et-z\/","title":{"rendered":"Diff\u00e9rences g\u00e9n\u00e9rationnelles : X, Y et Z"},"content":{"rendered":"<p class=\"p1\"><strong>Les jeunes qui entrent sur le march\u00e9 du travail modifient notre conception des besoins en mati\u00e8re de parcs de v\u00e9hicules.<\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">L<\/span>e mois de novembre marque la tenue d\u2019un \u00e9v\u00e9nement auquel j\u2019ai toujours h\u00e2te d\u2019assister : la conf\u00e9rence Welcome Tomorrow \u00e0 Sao Paulo, au Br\u00e9sil, \u00e0 laquelle j\u2019ai particip\u00e9 cette ann\u00e9e avec la pr\u00e9sidente de la NAFA, Patti Earley, CAFM. Informative, imaginative et innovante, cette conf\u00e9rence impressionne toujours. Cette ann\u00e9e, avec des conf\u00e9renci\u00e8res telles que Nina Dragone, responsable de secteur automobile pour Facebook, et Juliana Yamana, directrice \u2013 perspectives et analyses chez Google, je suis revenue avec beaucoup de mati\u00e8re \u00e0 r\u00e9flexion.<\/p>\n<p class=\"p2\"><b>Notre univers num\u00e9rique <\/b><\/p>\n<p class=\"p1\">Juliana Yamana a pr\u00e9sent\u00e9 une diapositive illustrant l\u2019importance du num\u00e9rique dans la cr\u00e9ation de nouveaux march\u00e9s. Les recherches men\u00e9es par son \u00e9quipe montrent les diff\u00e9rences g\u00e9n\u00e9rationnelles suivantes chez les personnes n\u00e9es en 1960 ou apr\u00e8s :<\/p>\n<ul>\n<li class=\"p1\">\u00a0La g\u00e9n\u00e9ration X ou les \u00ab retardataires \u00bb \u2013 repr\u00e9sente 25 % de la population et 74 % de la population active. Cette cohorte gagne 45 % du revenu de travail global.<\/li>\n<li class=\"p1\">\u00a0La g\u00e9n\u00e9ration Y ou \u00ab adopteurs pr\u00e9coces \u00bb \u2013 repr\u00e9sente 24 % de la population et 83 % de cette g\u00e9n\u00e9ration est active. Cette cohorte gagne 37 % du revenu de travail global.<\/li>\n<li class=\"p1\">\u00a0La g\u00e9n\u00e9ration Z ou la \u00ab g\u00e9n\u00e9ration num\u00e9rique \u00bb \u2013 repr\u00e9sente 17 % de la population et 51 % de cette g\u00e9n\u00e9ration est active. Cette cohorte gagne 8 % du revenu de travail global.<\/li>\n<\/ul>\n<p class=\"p1\">En moyenne, le jeune de la g\u00e9n\u00e9ration Z poss\u00e8de un t\u00e9l\u00e9phone intelligent depuis l\u2019\u00e2ge de 12 ans, alors que la moyenne pour la g\u00e9n\u00e9ration X est de 20 ans. De plus, la g\u00e9n\u00e9ration Z est toujours branch\u00e9e, avec 90 % de ses membres qui utilisent Internet quotidiennement, dont 82 % \u00e0 partir d\u2019un t\u00e9l\u00e9phone intelligent.<\/p>\n<p class=\"p1\"><b>Changement d\u2019attitude <\/b><\/p>\n<p class=\"p2\">Qu\u2019est-ce que tout cela veut dire ? Nous devons prendre en consid\u00e9ration la num\u00e9risation dans presque chaque interaction avec cette g\u00e9n\u00e9ration. Ces derniers ne pr\u00e9f\u00e8rent pas simplement la communication num\u00e9rique ; c\u2019est leur mode de vie. Si nous pensions que la g\u00e9n\u00e9ration Y \u00e9tait active sur les m\u00e9dias sociaux, la g\u00e9n\u00e9ration Z rivaliserait et les d\u00e9passerait, mais plus souvent sur Snapchat et YouTube que sur Facebook et Twitter. La notion de contenu non permanent est importante pour eux. En fait, trois caract\u00e9ristiques distinctes guident la g\u00e9n\u00e9ration Z :<\/p>\n<ul>\n<li class=\"p2\">\u00a0La facilit\u00e9 d\u2019acc\u00e8s plut\u00f4t que la possession.<\/li>\n<li class=\"p2\">\u00a0Achat pour exprimer l\u2019identit\u00e9 individuelle.<\/li>\n<li class=\"p2\">\u00a0Prendre des d\u00e9cisions d\u2019achat bas\u00e9es sur des pr\u00e9occupations \u00e9thiques.<\/li>\n<\/ul>\n<p class=\"p2\">Les implications pour les parcs et l\u2019industrie automobile en g\u00e9n\u00e9ral sont nombreuses, mais consid\u00e9rez les \u00e9l\u00e9ments qui suivent comme un point de d\u00e9part.<\/p>\n<ul>\n<li class=\"p2\">\u00a0La g\u00e9n\u00e9ration Z sera plus ouverte aux options de mobilit\u00e9 non traditionnelles. Le transport en commun ou le covoiturage est un choix individuel align\u00e9 sur des objectifs \u00e9thiques.<\/li>\n<li class=\"p2\">\u00a0La g\u00e9n\u00e9ration Z choisira la fonction ou la performance plut\u00f4t que la forme. Les moyens de transport non traditionnels qui vont du point A au point B sont acceptables.<\/li>\n<li class=\"p2\">\u00a0La g\u00e9n\u00e9ration Z ne sera pas fid\u00e8le au choix de voiture de leur grand-p\u00e8re. La marque n\u2019est pas importante, mais il est essentiel d\u2019obtenir la fonctionnalit\u00e9 souhait\u00e9e.<\/li>\n<\/ul>\n<p class=\"p2\"><b>Impact sur les parcs <\/b><\/p>\n<p class=\"p3\">Ces changements rendent-ils le travail du gestionnaire de parc plus facile ou plus difficile ? Les deux. Il est plus facile dans la mesure o\u00f9 cette g\u00e9n\u00e9ration est pr\u00eate \u00e0 accepter de nouvelles fa\u00e7ons de faire les choses. Il est plus difficile en ce sens qu\u2019ils inciteront les g\u00e9n\u00e9rations plus \u00e2g\u00e9es \u00e0 cr\u00e9er des solutions de moins en moins traditionnelles pour mieux r\u00e9pondre \u00e0 leurs besoins. Nous vivons une \u00e9poque int\u00e9ressante avec cette g\u00e9n\u00e9ration \u00e9mergente qui pousse les g\u00e9n\u00e9rations plus \u00e2g\u00e9es \u00e0 repenser certains des principes de base de notre industrie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les jeunes qui entrent sur le march\u00e9 du travail modifient notre conception des besoins en mati\u00e8re de parcs de v\u00e9hicules. Le mois de novembre marque la tenue d\u2019un \u00e9v\u00e9nement auquel j\u2019ai toujours h\u00e2te d\u2019assister : la conf\u00e9rence Welcome Tomorrow \u00e0 Sao Paulo, au Br\u00e9sil, \u00e0 laquelle j\u2019ai particip\u00e9 cette ann\u00e9e avec la pr\u00e9sidente de la&#8230;<\/p>\n","protected":false},"author":99,"featured_media":65388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[621],"tags":[],"class_list":["post-65387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-parc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Diff\u00e9rences g\u00e9n\u00e9rationnelles : X, Y et Z - Autosphere<\/title>\n<meta name=\"description\" content=\"Diff\u00e9rences g\u00e9n\u00e9rationnelles : X, Y et Z , extrait du magazine CamAuto. Sur Autosphere.ca, premier portail d\u2019affaires de l\u2019industrie canadienne de l\u2019automobile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/parc\/2020\/01\/30\/differences-generationnelles-x-y-et-z\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diff\u00e9rences g\u00e9n\u00e9rationnelles : X, Y et Z\" \/>\n<meta property=\"og:description\" content=\"Diff\u00e9rences g\u00e9n\u00e9rationnelles : X, Y et Z , extrait du magazine CamAuto. Sur Autosphere.ca, premier portail d\u2019affaires de l\u2019industrie canadienne de l\u2019automobile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autosphere.ca\/fr\/parc\/2020\/01\/30\/differences-generationnelles-x-y-et-z\/\" \/>\n<meta property=\"og:site_name\" content=\"Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere.ca\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-30T17:00:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/01\/Kate_Vigneau_Patti_Earley_Brazil_2019_CRD_Kate_Vigneau.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katherine Vigneau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:site\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katherine Vigneau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/parc\\\/2020\\\/01\\\/30\\\/differences-generationnelles-x-y-et-z\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/parc\\\/2020\\\/01\\\/30\\\/differences-generationnelles-x-y-et-z\\\/\"},\"author\":{\"name\":\"Katherine Vigneau\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/person\\\/cb152b28705326e4b0b134043cab0438\"},\"headline\":\"Diff\u00e9rences g\u00e9n\u00e9rationnelles : X, Y et Z\",\"datePublished\":\"2020-01-30T17:00:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/parc\\\/2020\\\/01\\\/30\\\/differences-generationnelles-x-y-et-z\\\/\"},\"wordCount\":689,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/parc\\\/2020\\\/01\\\/30\\\/differences-generationnelles-x-y-et-z\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Kate_Vigneau_Patti_Earley_Brazil_2019_CRD_Kate_Vigneau.jpg\",\"articleSection\":[\"Parc\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/autosphere.ca\\\/fr\\\/parc\\\/2020\\\/01\\\/30\\\/differences-generationnelles-x-y-et-z\\\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/parc\\\/2020\\\/01\\\/30\\\/differences-generationnelles-x-y-et-z\\\/\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/parc\\\/2020\\\/01\\\/30\\\/differences-generationnelles-x-y-et-z\\\/\",\"name\":\"Diff\u00e9rences g\u00e9n\u00e9rationnelles : X, Y et Z - Autosphere\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/parc\\\/2020\\\/01\\\/30\\\/differences-generationnelles-x-y-et-z\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/parc\\\/2020\\\/01\\\/30\\\/differences-generationnelles-x-y-et-z\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Kate_Vigneau_Patti_Earley_Brazil_2019_CRD_Kate_Vigneau.jpg\",\"datePublished\":\"2020-01-30T17:00:56+00:00\",\"description\":\"Diff\u00e9rences g\u00e9n\u00e9rationnelles : X, Y et Z , extrait du magazine CamAuto. Sur Autosphere.ca, premier portail d\u2019affaires de l\u2019industrie canadienne de l\u2019automobile.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/parc\\\/2020\\\/01\\\/30\\\/differences-generationnelles-x-y-et-z\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/autosphere.ca\\\/fr\\\/parc\\\/2020\\\/01\\\/30\\\/differences-generationnelles-x-y-et-z\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/parc\\\/2020\\\/01\\\/30\\\/differences-generationnelles-x-y-et-z\\\/#primaryimage\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Kate_Vigneau_Patti_Earley_Brazil_2019_CRD_Kate_Vigneau.jpg\",\"contentUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Kate_Vigneau_Patti_Earley_Brazil_2019_CRD_Kate_Vigneau.jpg\",\"width\":758,\"height\":585,\"caption\":\"Katherine Vigneau, CAFM, directrice du d\u00e9veloppement professionnel pour la NAFA et Patti Earley, CAFM, pr\u00e9sidente de la NAFA, explorent les options en mati\u00e8re de mobilit\u00e9 au WTW19 \u00e0 Sao Paulo, au Br\u00e9sil. (Photo : Katherine Vigneau)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/parc\\\/2020\\\/01\\\/30\\\/differences-generationnelles-x-y-et-z\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Autosphere\",\"item\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Parc\",\"item\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/category\\\/parc\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Diff\u00e9rences g\u00e9n\u00e9rationnelles : X, Y et Z\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/\",\"name\":\"Autosphere\",\"description\":\"Articles et nouvelles de l&#039;industrie automobile\",\"publisher\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\",\"name\":\"Autosphere\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/AutosphereLogo-SM.png\",\"contentUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/AutosphereLogo-SM.png\",\"width\":586,\"height\":586,\"caption\":\"Autosphere\"},\"image\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/autosphere.ca\",\"https:\\\/\\\/x.com\\\/autosphere_ca\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/autosphere-en\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/person\\\/cb152b28705326e4b0b134043cab0438\",\"name\":\"Katherine Vigneau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cropped-1744381360_Kate-Vigneau-96x96.webp\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cropped-1744381360_Kate-Vigneau-96x96.webp\",\"contentUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cropped-1744381360_Kate-Vigneau-96x96.webp\",\"caption\":\"Katherine Vigneau\"},\"description\":\"Certified Automotive Fleet Manager (CAFM), Kate is director (fleet and Canada) for Matrix Consulting Group. She is responsible for Matrix\u2019s fleet solutions division, and is the lead for expansion in all functional areas related to business in Canada. She authors our Kate\u2019s Corner column in Fleet&amp;Mobility magazine. Journaliste automobile ind\u00e9pendante et prim\u00e9e. Jil poss\u00e8de une vaste exp\u00e9rience dans l\u2019\u00e9valuation des v\u00e9hicules et la r\u00e9daction sur des sujets cl\u00e9s de l\u2019industrie. Elle signe \u00e0 chaque parution de Flottes&amp;Mobilit\u00e9 la rubrique \u201cS\u00e9lecteur de flotte\u201d.\",\"sameAs\":[\"https:\\\/\\\/autosphere.ca\"],\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/author\\\/kate\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Diff\u00e9rences g\u00e9n\u00e9rationnelles : X, Y et Z - Autosphere","description":"Diff\u00e9rences g\u00e9n\u00e9rationnelles : X, Y et Z , extrait du magazine CamAuto. Sur Autosphere.ca, premier portail d\u2019affaires de l\u2019industrie canadienne de l\u2019automobile.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/autosphere.ca\/fr\/parc\/2020\/01\/30\/differences-generationnelles-x-y-et-z\/","og_locale":"fr_FR","og_type":"article","og_title":"Diff\u00e9rences g\u00e9n\u00e9rationnelles : X, Y et Z","og_description":"Diff\u00e9rences g\u00e9n\u00e9rationnelles : X, Y et Z , extrait du magazine CamAuto. Sur Autosphere.ca, premier portail d\u2019affaires de l\u2019industrie canadienne de l\u2019automobile.","og_url":"https:\/\/autosphere.ca\/fr\/parc\/2020\/01\/30\/differences-generationnelles-x-y-et-z\/","og_site_name":"Autosphere","article_publisher":"https:\/\/www.facebook.com\/autosphere.ca","article_published_time":"2020-01-30T17:00:56+00:00","og_image":[{"width":758,"height":585,"url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/01\/Kate_Vigneau_Patti_Earley_Brazil_2019_CRD_Kate_Vigneau.jpg","type":"image\/jpeg"}],"author":"Katherine Vigneau","twitter_card":"summary_large_image","twitter_creator":"@autosphere_ca","twitter_site":"@autosphere_ca","twitter_misc":{"\u00c9crit par":"Katherine Vigneau","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/autosphere.ca\/fr\/parc\/2020\/01\/30\/differences-generationnelles-x-y-et-z\/#article","isPartOf":{"@id":"https:\/\/autosphere.ca\/fr\/parc\/2020\/01\/30\/differences-generationnelles-x-y-et-z\/"},"author":{"name":"Katherine Vigneau","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/cb152b28705326e4b0b134043cab0438"},"headline":"Diff\u00e9rences g\u00e9n\u00e9rationnelles : X, Y et Z","datePublished":"2020-01-30T17:00:56+00:00","mainEntityOfPage":{"@id":"https:\/\/autosphere.ca\/fr\/parc\/2020\/01\/30\/differences-generationnelles-x-y-et-z\/"},"wordCount":689,"commentCount":0,"publisher":{"@id":"https:\/\/autosphere.ca\/fr\/#organization"},"image":{"@id":"https:\/\/autosphere.ca\/fr\/parc\/2020\/01\/30\/differences-generationnelles-x-y-et-z\/#primaryimage"},"thumbnailUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/01\/Kate_Vigneau_Patti_Earley_Brazil_2019_CRD_Kate_Vigneau.jpg","articleSection":["Parc"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/autosphere.ca\/fr\/parc\/2020\/01\/30\/differences-generationnelles-x-y-et-z\/#respond"]}],"copyrightYear":"2020","copyrightHolder":{"@id":"https:\/\/autosphere.ca\/#organization"}},{"@type":"WebPage","@id":"https:\/\/autosphere.ca\/fr\/parc\/2020\/01\/30\/differences-generationnelles-x-y-et-z\/","url":"https:\/\/autosphere.ca\/fr\/parc\/2020\/01\/30\/differences-generationnelles-x-y-et-z\/","name":"Diff\u00e9rences g\u00e9n\u00e9rationnelles : X, Y et Z - Autosphere","isPartOf":{"@id":"https:\/\/autosphere.ca\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/autosphere.ca\/fr\/parc\/2020\/01\/30\/differences-generationnelles-x-y-et-z\/#primaryimage"},"image":{"@id":"https:\/\/autosphere.ca\/fr\/parc\/2020\/01\/30\/differences-generationnelles-x-y-et-z\/#primaryimage"},"thumbnailUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/01\/Kate_Vigneau_Patti_Earley_Brazil_2019_CRD_Kate_Vigneau.jpg","datePublished":"2020-01-30T17:00:56+00:00","description":"Diff\u00e9rences g\u00e9n\u00e9rationnelles : X, Y et Z , extrait du magazine CamAuto. Sur Autosphere.ca, premier portail d\u2019affaires de l\u2019industrie canadienne de l\u2019automobile.","breadcrumb":{"@id":"https:\/\/autosphere.ca\/fr\/parc\/2020\/01\/30\/differences-generationnelles-x-y-et-z\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/autosphere.ca\/fr\/parc\/2020\/01\/30\/differences-generationnelles-x-y-et-z\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/autosphere.ca\/fr\/parc\/2020\/01\/30\/differences-generationnelles-x-y-et-z\/#primaryimage","url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/01\/Kate_Vigneau_Patti_Earley_Brazil_2019_CRD_Kate_Vigneau.jpg","contentUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2020\/01\/Kate_Vigneau_Patti_Earley_Brazil_2019_CRD_Kate_Vigneau.jpg","width":758,"height":585,"caption":"Katherine Vigneau, CAFM, directrice du d\u00e9veloppement professionnel pour la NAFA et Patti Earley, CAFM, pr\u00e9sidente de la NAFA, explorent les options en mati\u00e8re de mobilit\u00e9 au WTW19 \u00e0 Sao Paulo, au Br\u00e9sil. (Photo : Katherine Vigneau)"},{"@type":"BreadcrumbList","@id":"https:\/\/autosphere.ca\/fr\/parc\/2020\/01\/30\/differences-generationnelles-x-y-et-z\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Autosphere","item":"https:\/\/autosphere.ca\/fr\/"},{"@type":"ListItem","position":2,"name":"Parc","item":"https:\/\/autosphere.ca\/fr\/category\/parc\/"},{"@type":"ListItem","position":3,"name":"Diff\u00e9rences g\u00e9n\u00e9rationnelles : X, Y et Z"}]},{"@type":"WebSite","@id":"https:\/\/autosphere.ca\/fr\/#website","url":"https:\/\/autosphere.ca\/fr\/","name":"Autosphere","description":"Articles et nouvelles de l&#039;industrie automobile","publisher":{"@id":"https:\/\/autosphere.ca\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/autosphere.ca\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/autosphere.ca\/fr\/#organization","name":"Autosphere","url":"https:\/\/autosphere.ca\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/AutosphereLogo-SM.png","contentUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2021\/06\/AutosphereLogo-SM.png","width":586,"height":586,"caption":"Autosphere"},"image":{"@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/autosphere.ca","https:\/\/x.com\/autosphere_ca","https:\/\/www.linkedin.com\/company\/autosphere-en"]},{"@type":"Person","@id":"https:\/\/autosphere.ca\/fr\/#\/schema\/person\/cb152b28705326e4b0b134043cab0438","name":"Katherine Vigneau","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/04\/cropped-1744381360_Kate-Vigneau-96x96.webp","url":"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/04\/cropped-1744381360_Kate-Vigneau-96x96.webp","contentUrl":"https:\/\/autosphere.ca\/wp-content\/uploads\/2025\/04\/cropped-1744381360_Kate-Vigneau-96x96.webp","caption":"Katherine Vigneau"},"description":"Certified Automotive Fleet Manager (CAFM), Kate is director (fleet and Canada) for Matrix Consulting Group. She is responsible for Matrix\u2019s fleet solutions division, and is the lead for expansion in all functional areas related to business in Canada. She authors our Kate\u2019s Corner column in Fleet&amp;Mobility magazine. Journaliste automobile ind\u00e9pendante et prim\u00e9e. Jil poss\u00e8de une vaste exp\u00e9rience dans l\u2019\u00e9valuation des v\u00e9hicules et la r\u00e9daction sur des sujets cl\u00e9s de l\u2019industrie. Elle signe \u00e0 chaque parution de Flottes&amp;Mobilit\u00e9 la rubrique \u201cS\u00e9lecteur de flotte\u201d.","sameAs":["https:\/\/autosphere.ca"],"url":"https:\/\/autosphere.ca\/fr\/author\/kate\/"}]}},"_links":{"self":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts\/65387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/comments?post=65387"}],"version-history":[{"count":0,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/posts\/65387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/media\/65388"}],"wp:attachment":[{"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/media?parent=65387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/categories?post=65387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autosphere.ca\/fr\/wp-json\/wp\/v2\/tags?post=65387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}