{"id":65091,"date":"2020-01-24T00:01:42","date_gmt":"2020-01-24T05:01:42","guid":{"rendered":"https:\/\/autosphere.ca\/?p=65091"},"modified":"2020-01-27T10:59:35","modified_gmt":"2020-01-27T15:59:35","slug":"aia-publie-un-rapport-sur-la-fidelisation","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/mecanique\/2020\/01\/24\/aia-publie-un-rapport-sur-la-fidelisation\/","title":{"rendered":"L&rsquo;AIA publie un rapport sur la fid\u00e9lisation"},"content":{"rendered":"<p><strong>Dans son nouveau rapport intitul\u00e9 \u00ab\u2009\u00c0 votre service\u00a0: Comment les Canadiens choisissent leur atelier de r\u00e9paration automobile\u2009\u00bb, l\u2019Association des industries de l\u2019automobile du Canada (AIA) explore les \u00e9l\u00e9ments qui poussent les propri\u00e9taires de v\u00e9hicules \u00e0 aller \u00e0 un atelier de r\u00e9paration plut\u00f4t qu\u2019\u00e0 un autre.<\/strong><\/p>\n<p>Selon l\u2019Association, des recherches affirment que la fid\u00e9lisation de la client\u00e8le est plus rentable que le d\u00e9veloppement d\u2019une nouvelle client\u00e8le.<\/p>\n<p>Le rapport s\u2019int\u00e9resse \u00e0 des questions telles que\u00a0les motivations d\u2019un consommateur \u00e0 avoir recours aux services d\u2019un concessionnaire plut\u00f4t qu\u2019\u00e0 ceux d\u2019un atelier, leur fa\u00e7on de trouver un nouvel atelier, ainsi que ce qui permet aux ateliers d\u2019\u00e9tablir des liens de confiance avec ses clients et de les fid\u00e9liser.<\/p>\n<p>Ce dernier est disponible sur le site de l\u2019AIA pour le t\u00e9l\u00e9chargement \u00e9lectronique en anglais pour le moment, mais il le sera bient\u00f4t en fran\u00e7ais aussi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans son nouveau rapport intitul\u00e9 \u00ab\u2009\u00c0 votre service\u00a0: Comment les Canadiens choisissent leur atelier de r\u00e9paration automobile\u2009\u00bb, l\u2019Association des industries de l\u2019automobile du Canada (AIA) explore les \u00e9l\u00e9ments qui poussent les propri\u00e9taires de v\u00e9hicules \u00e0 aller \u00e0 un atelier de r\u00e9paration plut\u00f4t qu\u2019\u00e0 un autre. Selon l\u2019Association, des recherches affirment que la fid\u00e9lisation de la&#8230;<\/p>\n","protected":false},"author":280,"featured_media":65092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[632],"tags":[],"class_list":["post-65091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mecanique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L&#039;AIA publie un rapport sur la fid\u00e9lisation - Autosphere<\/title>\n<meta name=\"description\" content=\"AIA publie un rapport sur la fid\u00e9lisation, publi\u00e9 dans la section m\u00e9canique. 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