{"id":64302,"date":"2020-01-16T00:01:20","date_gmt":"2020-01-16T05:01:20","guid":{"rendered":"https:\/\/autosphere.ca\/?p=64302"},"modified":"2020-01-15T11:18:30","modified_gmt":"2020-01-15T16:18:30","slug":"grands-acteurs-sonata-2020","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2020\/01\/16\/grands-acteurs-sonata-2020\/","title":{"rendered":"De grands acteurs am\u00e9ricains pour la Sonata 2020"},"content":{"rendered":"<p><strong>Le constructeur automobile Hyundai a annonc\u00e9 la diffusion de sa premi\u00e8re publicitaire pour la Sonata\u00a02020 le lundi\u00a027\u00a0janvier, entre 21\u00a0h et 22\u00a0h heure de l\u2019Est, sur le CBS Primetime Special \u2014 Super Bowl Greatest Commercials 2020.<\/strong><\/p>\n<p>Cette derni\u00e8re marquera le d\u00e9but de la campagne de marketing pour la nouveaut\u00e9 \u00e0 l\u2019\u00e9chelle nationale am\u00e9ricaine.<\/p>\n<p>Cette derni\u00e8re, qui sera diffus\u00e9e lors du premier quart de match sera d\u2019une dur\u00e9e de 60\u00a0secondes, et aura un caract\u00e8re humoristique. Elle a \u00e9t\u00e9 r\u00e9alis\u00e9e par le r\u00e9alisateur Bryan Buckley, qui a \u00e9t\u00e9 d\u00e9tient un Award.<\/p>\n<p>Les personnalit\u00e9s figurant dans l\u2019annonce sont entre autres les acteurs Chris Evans, John Krasinski, Rachel Dratch, ainsi que le joueur de baseball David Ortiz.<\/p>\n<p>\u00ab\u2009En combinant ces talents avec celui de notre r\u00e9alisateur Bryan Buckley et l\u2019\u00e9quipe de notre agence publicitaire INNOCEAN, nous pensons avoir en main une autre formule gagnante. Nous venons tous juste de tester la publicit\u00e9 et elle a perform\u00e9 de fa\u00e7on exceptionnelle. Nous avons h\u00e2te de la diffuser sur CBS et de partager avec tous comment nous avons proc\u00e9d\u00e9 pour la conception\u00a0\u00bb, partage Angela Zepeda, directrice marketing chez Hyundai Motor America.<\/p>\n<p>\u00ab Tout commence par un bon script, et nous sommes pass\u00e9s \u00e0 travers des centaines pour en arriver avec celui-ci. Clairement, l\u2019humour est un moyen toujours efficace baisser les gardes du t\u00e9l\u00e9spectateur et obtenir son attention. L\u2019id\u00e9e pour cette publicit\u00e9 sp\u00e9cifique est centr\u00e9e sur l\u2019accent iconique de Boston. C\u2019\u00e9tait important pour nous de nous assurer que tout soir authentique\u2009\u00bb, explique Barney Goldberg, directeur de cr\u00e9ation chez INNOCEAN USA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le constructeur automobile Hyundai a annonc\u00e9 la diffusion de sa premi\u00e8re publicitaire pour la Sonata\u00a02020 le lundi\u00a027\u00a0janvier, entre 21\u00a0h et 22\u00a0h heure de l\u2019Est, sur le CBS Primetime Special \u2014 Super Bowl Greatest Commercials 2020. Cette derni\u00e8re marquera le d\u00e9but de la campagne de marketing pour la nouveaut\u00e9 \u00e0 l\u2019\u00e9chelle nationale am\u00e9ricaine. Cette derni\u00e8re, qui&#8230;<\/p>\n","protected":false},"author":280,"featured_media":64303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[646],"tags":[],"class_list":["post-64302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>De grands acteurs am\u00e9ricains pour la Sonata 2020 - Autosphere<\/title>\n<meta name=\"description\" content=\"De grands acteurs am\u00e9ricains pour la Sonata 2020, publi\u00e9 dans la section concessionnaires. 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