{"id":467960,"date":"2026-11-11T11:17:56","date_gmt":"2026-11-11T16:17:56","guid":{"rendered":"https:\/\/autosphere.ca\/?p=467960"},"modified":"2026-11-11T11:17:56","modified_gmt":"2026-11-11T16:17:56","slug":"toyota-rav4-un-million-dunites-vendues-en-sol-canadien","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/11\/11\/toyota-rav4-un-million-dunites-vendues-en-sol-canadien\/","title":{"rendered":"Toyota RAV4 : un million d&rsquo;unit\u00e9s vendues en sol canadien"},"content":{"rendered":"<p dir=\"ltr\"><strong>Ce parc d&rsquo;un million de v\u00e9hicules en circulation assure aux ateliers m\u00e9caniques et d\u00e9partements de pi\u00e8ces une rentabilit\u00e9 d&rsquo;apr\u00e8s-vente pr\u00e9visible et durable.<\/strong><\/p>\n<p dir=\"ltr\"><span>Toyota Canada a franchi le cap historique d&rsquo;un million de RAV4 vendus au pays depuis son introduction en 1996, dont 807 909 unit\u00e9s assembl\u00e9es localement par Toyota Motor Manufacturing Canada (TMMC) \u00e0 ses usines de Cambridge et de Woodstock, en Ontario. V\u00e9hicule particulier le plus vendu au Canada depuis dix ann\u00e9es cons\u00e9cutives, le mod\u00e8le a d&rsquo;ailleurs \u00e9tabli un record mensuel absolu en octobre 2026 avec 6 195 unit\u00e9s \u00e9coul\u00e9es.<\/span><\/p>\n<p dir=\"ltr\"><span>Pour les concessionnaires, gestionnaires d&rsquo;ateliers ind\u00e9pendants et distributeurs de pi\u00e8ces au Qu\u00e9bec et au Canada, un tel volume en parc actif garantit un flux constant de r\u00e9parations m\u00e9caniques et de maintenance pr\u00e9ventive. Alors que les versions \u00e0 essence dominent l&rsquo;historique avec 769 797 ventes, la mont\u00e9e rapide des variantes hybrides (188 738 unit\u00e9s) et hybrides rechargeables (41 465 unit\u00e9s) transforme la composition des bons de travail. Cette mixit\u00e9 exige des investissements cibl\u00e9s dans l&rsquo;\u00e9quipement de diagnostic \u00e9lectronique et la formation sur les circuits haute tension pour capter l&rsquo;entretien des freins r\u00e9g\u00e9n\u00e9ratifs, des suspensions et des modules d&rsquo;entra\u00eenement \u00e9lectrique.<\/span><\/p>\n<p dir=\"ltr\"><span>Selon Steve Pilkey, vice-pr\u00e9sident des ventes et du marketing chez Toyota Canada, cette \u00e9tape refl\u00e8te la fid\u00e9lit\u00e9 des automobilistes \u00e0 travers six g\u00e9n\u00e9rations de mod\u00e8les. Pour le march\u00e9 secondaire et les gestionnaires de flottes, la standardisation des composants issue des quatre millions de RAV4 produits en Ontario stabilise l&rsquo;approvisionnement en pi\u00e8ces de rechange, r\u00e9duit les d\u00e9lais d&rsquo;immobilisation en atelier et consolide des valeurs r\u00e9siduelles particuli\u00e8rement solides sur le march\u00e9 de l&rsquo;occasion.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce parc d&rsquo;un million de v\u00e9hicules en circulation assure aux ateliers m\u00e9caniques et d\u00e9partements de pi\u00e8ces une rentabilit\u00e9 d&rsquo;apr\u00e8s-vente pr\u00e9visible et durable. Toyota Canada a franchi le cap historique d&rsquo;un million de RAV4 vendus au pays depuis son introduction en 1996, dont 807 909 unit\u00e9s assembl\u00e9es localement par Toyota Motor Manufacturing Canada (TMMC) \u00e0 ses&#8230;<\/p>\n","protected":false},"author":526,"featured_media":467961,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[7105],"class_list":["post-467960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-toyota-canada-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Toyota RAV4 : un million d&#039;unit\u00e9s vendues en sol canadien - Autosphere<\/title>\n<meta name=\"description\" content=\"Ce parc 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