{"id":467905,"date":"2026-11-11T10:38:42","date_gmt":"2026-11-11T15:38:42","guid":{"rendered":"https:\/\/autosphere.ca\/?p=467905"},"modified":"2026-11-11T10:38:42","modified_gmt":"2026-11-11T15:38:42","slug":"pneus-dhiver-au-quebec-91-des-conducteurs-maintiennent-leur-investissement","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2026\/11\/11\/pneus-dhiver-au-quebec-91-des-conducteurs-maintiennent-leur-investissement\/","title":{"rendered":"Pneus d&rsquo;hiver au Qu\u00e9bec : 91 % des conducteurs maintiennent leur investissement"},"content":{"rendered":"<p dir=\"ltr\"><strong>La fid\u00e9lit\u00e9 des automobilistes qu\u00e9b\u00e9cois aux pneus d&rsquo;hiver d\u00e9di\u00e9s malgr\u00e9 l&rsquo;inflation garantit aux ateliers m\u00e9caniques des volumes de vente stables et pr\u00e9visibles.<\/strong><\/p>\n<p dir=\"ltr\"><span>Selon le sondage annuel d&rsquo;Abacus Data pour l&rsquo;Association canadienne du pneu et du caoutchouc (ACPC), 91 % des conducteurs qu\u00e9b\u00e9cois consid\u00e8rent les pneus d&rsquo;hiver comme un investissement prioritaire malgr\u00e9 la hausse du co\u00fbt de la vie. Encadr\u00e9 par l&rsquo;obligation l\u00e9gale, le Qu\u00e9bec affiche un taux d&rsquo;utilisation fr\u00f4lant les 100 %, comparativement \u00e0 une moyenne de 75 % dans le reste du Canada, tandis que 81 % des r\u00e9pondants affirment que leur monte hivernale leur a permis d&rsquo;\u00e9viter une embard\u00e9e ou une collision.<\/span><\/p>\n<p dir=\"ltr\"><span>Pour les directeurs d&rsquo;ateliers m\u00e9caniques, marchands de pneus et aviseurs techniques au Qu\u00e9bec, ces donn\u00e9es confirment la r\u00e9silience de la demande saisonni\u00e8re face aux arbitrages budg\u00e9taires des m\u00e9nages. L&rsquo;\u00e9tude r\u00e9v\u00e8le toutefois que seulement 8 % des acheteurs s&rsquo;en remettent aux conseils du d\u00e9taillant, signalant un potentiel commercial inexploit\u00e9 pour les \u00e9quipes au comptoir. Les ateliers ont tout int\u00e9r\u00eat \u00e0 orienter activement les clients h\u00e9sitants vers des pneus d&rsquo;hiver d\u00e9di\u00e9s plut\u00f4t que des mod\u00e8les tout-temps homologu\u00e9s 3PMS, ces derniers perdant de leur efficacit\u00e9 de traction et de freinage lors d&rsquo;\u00e9pisodes de verglas ou sous le seuil critique des 7 \u00b0C.<\/span><\/p>\n<p dir=\"ltr\"><span>Selon Carol Hochu, pr\u00e9sidente et cheffe de la direction de l&rsquo;ACPC, la m\u00e9t\u00e9o impr\u00e9visible et les redoux soudains renforcent la pertinence des compos\u00e9s souples formul\u00e9s pour le grand froid. Pour le march\u00e9 secondaire de la province, cette forte adh\u00e9sion populaire s\u00e9curise la rentabilit\u00e9 des baies de montage durant le rush automnal, \u00e0 condition d&rsquo;encadrer rigoureusement la prise de rendez-vous et d&rsquo;acc\u00e9l\u00e9rer la rotation des inventaires avant la date butoir r\u00e9glementaire.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La fid\u00e9lit\u00e9 des automobilistes qu\u00e9b\u00e9cois aux pneus d&rsquo;hiver d\u00e9di\u00e9s malgr\u00e9 l&rsquo;inflation garantit aux ateliers m\u00e9caniques des volumes de vente stables et pr\u00e9visibles. Selon le sondage annuel d&rsquo;Abacus Data pour l&rsquo;Association canadienne du pneu et du caoutchouc (ACPC), 91 % des conducteurs qu\u00e9b\u00e9cois consid\u00e8rent les pneus d&rsquo;hiver comme un investissement prioritaire malgr\u00e9 la hausse du co\u00fbt&#8230;<\/p>\n","protected":false},"author":526,"featured_media":467906,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826,599],"tags":[4779],"class_list":["post-467905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-communique","category-pneus","tag-acpc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pneus d&#039;hiver au Qu\u00e9bec : 91 % des conducteurs maintiennent leur investissement - Autosphere<\/title>\n<meta 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