{"id":467626,"date":"2026-11-06T10:12:36","date_gmt":"2026-11-06T15:12:36","guid":{"rendered":"https:\/\/autosphere.ca\/?p=467626"},"modified":"2026-11-06T10:12:36","modified_gmt":"2026-11-06T15:12:36","slug":"hyundai-sassocie-a-un-joueur-etoile-de-la-lnh","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/11\/06\/hyundai-sassocie-a-un-joueur-etoile-de-la-lnh\/","title":{"rendered":"Hyundai s&rsquo;associe \u00e0 un joueur \u00e9toile de la LNH"},"content":{"rendered":"<p dir=\"ltr\"><strong>L&rsquo;entente conclue avec Matthew Schaefer renforce l&rsquo;ancrage communautaire de Hyundai Canada pour appuyer les concessions dans leurs initiatives de fid\u00e9lisation r\u00e9gionale.<\/strong><\/p>\n<p dir=\"ltr\"><span>Hyundai Auto Canada a nomm\u00e9 le premier choix au rep\u00eachage 2025 de la LNH et r\u00e9cipiendaire du troph\u00e9e Calder, Matthew Schaefer, \u00e0 titre d&rsquo;ambassadeur de marque et partenaire national. Cette collaboration s&rsquo;articule autour des campagnes promotionnelles li\u00e9es au hockey mineur et du volet caritatif de la fondation Hyundai Hope on Wheels, notamment le programme \u00ab Le plus grand arr\u00eat \u00bb, qui verse dix dollars par arr\u00eat effectu\u00e9 en saison r\u00e9guli\u00e8re pour la recherche p\u00e9diatrique sur le cancer.<\/span><\/p>\n<p dir=\"ltr\"><span>Pour les directeurs g\u00e9n\u00e9raux de concessions, directeurs des ventes et gestionnaires marketing au Qu\u00e9bec et au Canada, associer l&rsquo;image de la marque \u00e0 une personnalit\u00e9 sportive engag\u00e9e procure un levier commercial concret. Cette strat\u00e9gie consolide la notori\u00e9t\u00e9 locale des 225 \u00e9tablissements concessionnaires franchis\u00e9s en reliant directement les investissements publicitaires nationaux aux programmes communautaires r\u00e9gionaux, un atout pour stimuler la fr\u00e9quentation en salle de montre.<\/span><\/p>\n<p dir=\"ltr\"><span>Selon Steve Flamand, pr\u00e9sident et chef de la direction de Hyundai Canada, ce partenariat valorise la pers\u00e9v\u00e9rance et la solidarit\u00e9, des \u00e9l\u00e9ments cl\u00e9s pour tisser des liens durables avec les familles canadiennes. Les concessionnaires peuvent capitaliser sur ces initiatives ax\u00e9es sur la sant\u00e9 p\u00e9diatrique, cumulant 4,8 millions de dollars en dons d&rsquo;ici la fin 2026, afin de renforcer leur image de marque locale face \u00e0 la concurrence.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;entente conclue avec Matthew Schaefer renforce l&rsquo;ancrage communautaire de Hyundai Canada pour appuyer les concessions dans leurs initiatives de fid\u00e9lisation r\u00e9gionale. Hyundai Auto Canada a nomm\u00e9 le premier choix au rep\u00eachage 2025 de la LNH et r\u00e9cipiendaire du troph\u00e9e Calder, Matthew Schaefer, \u00e0 titre d&rsquo;ambassadeur de marque et partenaire national. Cette collaboration s&rsquo;articule autour des&#8230;<\/p>\n","protected":false},"author":526,"featured_media":467627,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[8626],"class_list":["post-467626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-hyundai-canada-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hyundai s&#039;associe \u00e0 un joueur \u00e9toile de la LNH - Autosphere<\/title>\n<meta name=\"description\" content=\"L&#039;entente conclue avec Matthew Schaefer renforce l&#039;ancrage communautaire de Hyundai Canada pour appuyer les concessions dans leurs initiatives de fid\u00e9lisation r\u00e9gionale.\" 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