{"id":467567,"date":"2026-11-05T10:38:54","date_gmt":"2026-11-05T15:38:54","guid":{"rendered":"https:\/\/autosphere.ca\/?p=467567"},"modified":"2026-11-05T10:38:54","modified_gmt":"2026-11-05T15:38:54","slug":"nexen-mise-sur-les-grands-diametres-rentables","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2026\/11\/05\/nexen-mise-sur-les-grands-diametres-rentables\/","title":{"rendered":"Nexen mise sur les grands diam\u00e8tres rentables"},"content":{"rendered":"<p dir=\"ltr\"><strong>La progression des pneus de 18 pouces et plus chez Nexen Tire offre aux marchands canadiens des occasions d&rsquo;accro\u00eetre leur marge unitaire par v\u00e9hicule.<\/strong><\/p>\n<p dir=\"ltr\"><span>Le fabricant sud-cor\u00e9en Nexen Tire a enregistr\u00e9 des revenus de 606,2 millions $ US au troisi\u00e8me trimestre de 2026, en hausse de 4,4 % par rapport \u00e0 l&rsquo;an dernier, pour un b\u00e9n\u00e9fice d&rsquo;exploitation de 13,5 millions $ US. Cette croissance s&rsquo;appuie sur la demande soutenue pour les gammes \u00e0 forte valeur ajout\u00e9e, notamment les pneus homologu\u00e9s pour l&rsquo;hiver (pictogramme 3PMSF), les mod\u00e8les toutes saisons et les dimensions de grand diam\u00e8tre.<\/span><\/p>\n<p dir=\"ltr\"><span>Pour les directeurs de centres de pneus, ateliers m\u00e9caniques et grossistes au Canada, la transition du parc automobile vers des dimensions de 18 pouces et plus modifie la rentabilit\u00e9 des baies de montage. Cette cat\u00e9gorie repr\u00e9sente d\u00e9sormais 41,5 % du carnet de commandes mondial du manufacturier, atteignant m\u00eame 51,1 % sur le march\u00e9 am\u00e9ricain. Cette tendance permet aux d\u00e9taillants d&rsquo;augmenter le montant moyen de chaque facture de remplacement saisonnier.<\/span><\/p>\n<p dir=\"ltr\"><span>Selon John Bosco Kim, chef de la direction de Nexen Tire, l&rsquo;entreprise doit toutefois composer avec la hausse des co\u00fbts des mati\u00e8res premi\u00e8res et du fret maritime, faisant grimper le ratio du co\u00fbt des ventes \u00e0 74 %. Pour les ateliers ind\u00e9pendants et les concessionnaires canadiens, la diversification des approvisionnements en pneus d&rsquo;hiver sp\u00e9cialis\u00e9s demeure essentielle pour pr\u00e9server les marges brutes face aux pressions logistiques mondiales.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La progression des pneus de 18 pouces et plus chez Nexen Tire offre aux marchands canadiens des occasions d&rsquo;accro\u00eetre leur marge unitaire par v\u00e9hicule. Le fabricant sud-cor\u00e9en Nexen Tire a enregistr\u00e9 des revenus de 606,2 millions $ US au troisi\u00e8me trimestre de 2026, en hausse de 4,4 % par rapport \u00e0 l&rsquo;an dernier, pour un&#8230;<\/p>\n","protected":false},"author":526,"featured_media":467568,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826,599],"tags":[10306],"class_list":["post-467567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-communique","category-pneus","tag-nexen-tire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nexen mise sur les grands diam\u00e8tres rentables - Autosphere<\/title>\n<meta name=\"description\" content=\"La progression des pneus de 18 pouces et plus chez Nexen Tire offre aux marchands canadiens des occasions d&#039;accro\u00eetre leur marge unitaire par v\u00e9hicule.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/pneus\/2026\/11\/05\/nexen-mise-sur-les-grands-diametres-rentables\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nexen mise sur les grands diam\u00e8tres rentables\" \/>\n<meta property=\"og:description\" content=\"La progression des pneus de 18 pouces et plus chez Nexen Tire offre aux marchands canadiens des occasions d&#039;accro\u00eetre leur marge unitaire par v\u00e9hicule.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autosphere.ca\/fr\/pneus\/2026\/11\/05\/nexen-mise-sur-les-grands-diametres-rentables\/\" \/>\n<meta property=\"og:site_name\" content=\"Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere.ca\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-05T15:38:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/11\/Photo-5-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Autosphere\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:site\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Autosphere\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2026\\\/11\\\/05\\\/nexen-mise-sur-les-grands-diametres-rentables\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2026\\\/11\\\/05\\\/nexen-mise-sur-les-grands-diametres-rentables\\\/\"},\"author\":{\"name\":\"Autosphere\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/person\\\/ff9c09c47127ce21917a66cfc3eec193\"},\"headline\":\"Nexen mise sur les grands diam\u00e8tres rentables\",\"datePublished\":\"2026-11-05T15:38:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2026\\\/11\\\/05\\\/nexen-mise-sur-les-grands-diametres-rentables\\\/\"},\"wordCount\":252,\"publisher\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2026\\\/11\\\/05\\\/nexen-mise-sur-les-grands-diametres-rentables\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/Photo-5-2.jpg\",\"keywords\":[\"Nexen Tire\"],\"articleSection\":[\"Communiqu\u00e9 de presse\",\"Pneus\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2026\\\/11\\\/05\\\/nexen-mise-sur-les-grands-diametres-rentables\\\/\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/pneus\\\/2026\\\/11\\\/05\\\/nexen-mise-sur-les-grands-diametres-rentables\\\/\",\"name\":\"Nexen mise sur les grands diam\u00e8tres rentables - 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