{"id":467325,"date":"2026-11-03T10:30:47","date_gmt":"2026-11-03T15:30:47","guid":{"rendered":"https:\/\/autosphere.ca\/?p=467325"},"modified":"2026-11-03T10:31:32","modified_gmt":"2026-11-03T15:31:32","slug":"toyota-cible-les-vehicules-familiaux-electrifies","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/11\/03\/toyota-cible-les-vehicules-familiaux-electrifies\/","title":{"rendered":"Toyota cible les v\u00e9hicules familiaux \u00e9lectrifi\u00e9s"},"content":{"rendered":"<p dir=\"ltr\"><strong>La multiplication des concepts Woodland de Toyota au SEMA r\u00e9v\u00e8le un fort potentiel de marges sur les ensembles d&rsquo;accessoires plein air pour les concessionnaires canadiens.<\/strong><\/p>\n<p dir=\"ltr\"><span>Au salon SEMA 2026, Toyota a d\u00e9voil\u00e9 une gamme compl\u00e8te de prototypes concepts \u00ab Woodland \u00bb, transposant une signature esth\u00e9tique et utilitaire hors route sur ses mod\u00e8les hybrides, rechargeables et \u00e9lectriques : les RAV4, Grand Highlander, Sienna, bZ et Crown Signia. D\u00e9velopp\u00e9s par le studio CALTY Design Research, ces v\u00e9hicules int\u00e8grent des trousses de sur\u00e9l\u00e9vation de suspension, des \u00e9largisseurs d&rsquo;ailes, des jantes noir satin\u00e9 avec pneus tout-terrain, ainsi que des galeries de toit et barres transversales.<\/span><\/p>\n<p dir=\"ltr\"><span>Pour les directeurs de pi\u00e8ces et service, conseillers aux ventes et sp\u00e9cialistes de l&rsquo;apr\u00e8s-march\u00e9 au Canada, cet engouement pour le style aventure repr\u00e9sente un levier majeur de rentabilit\u00e9 unitaire. Alors que les marges sur les v\u00e9hicules neufs subissent des pressions, la vente et l&rsquo;installation d&rsquo;accessoires d&rsquo;aventure et de plein air permettent aux concessions de maximiser le montant de chaque bon de commande sur des segments familiaux et \u00e9lectrifi\u00e9s traditionnels.<\/span><\/p>\n<p dir=\"ltr\"><span>Bien que le constructeur rappelle que ces pi\u00e8ces de d\u00e9monstration ne sont pas toutes homologu\u00e9es pour la route et peuvent affecter la garantie d&rsquo;origine, cette vitrine d\u00e9montre la volont\u00e9 des consommateurs d&rsquo;adapter leur v\u00e9hicule utilitaire au camping et aux loisirs ext\u00e9rieurs. Les d\u00e9partements de pi\u00e8ces et ateliers ind\u00e9pendants peuvent s&rsquo;inspirer de ces ensembles pour b\u00e2tir des trousses d&rsquo;habillage esth\u00e9tique et r\u00e9cr\u00e9atif cl\u00e9s en main \u00e0 forte valeur ajout\u00e9e.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La multiplication des concepts Woodland de Toyota au SEMA r\u00e9v\u00e8le un fort potentiel de marges sur les ensembles d&rsquo;accessoires plein air pour les concessionnaires canadiens. Au salon SEMA 2026, Toyota a d\u00e9voil\u00e9 une gamme compl\u00e8te de prototypes concepts \u00ab Woodland \u00bb, transposant une signature esth\u00e9tique et utilitaire hors route sur ses mod\u00e8les hybrides, rechargeables et&#8230;<\/p>\n","protected":false},"author":526,"featured_media":467326,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[2439],"class_list":["post-467325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-toyota"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Toyota cible les v\u00e9hicules familiaux \u00e9lectrifi\u00e9s - Autosphere<\/title>\n<meta name=\"description\" content=\"La multiplication 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