{"id":467199,"date":"2026-11-02T09:29:30","date_gmt":"2026-11-02T14:29:30","guid":{"rendered":"https:\/\/autosphere.ca\/?p=467199"},"modified":"2026-11-02T09:29:30","modified_gmt":"2026-11-02T14:29:30","slug":"ivan-boykin-a-la-tete-de-ford-du-canada","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/11\/02\/ivan-boykin-a-la-tete-de-ford-du-canada\/","title":{"rendered":"Ivan Boykin \u00e0 la t\u00eate de Ford du Canada"},"content":{"rendered":"

Le cadre chevronn\u00e9 de Ford succ\u00e8de \u00e0 Beverly Goodman alors que le constructeur pr\u00e9pare la prochaine phase de ses activit\u00e9s manufacturi\u00e8res canadiennes.<\/span><\/strong><\/strong><\/p>\n

La Compagnie Motor Ford du Canada a nomm\u00e9 Ivan Boykin, cadre de longue date chez Ford, \u00e0 titre de nouveau pr\u00e9sident et chef de la direction, avec entr\u00e9e en fonction le 1er d\u00e9cembre.<\/span><\/p>\n

M. Boykin succ\u00e8de \u00e0 Beverly Goodman, qui occupera un nouveau r\u00f4le en tant que chef de cabinet du pr\u00e9sident et chef de la direction de Ford, Jim Farley. Mme Goodman dirigeait Ford du Canada depuis 2021, supervisant une p\u00e9riode marqu\u00e9e par d’importants d\u00e9veloppements au complexe de montage d’Oakville.<\/span><\/p>\n

M. Boykin apporte 30 ans d’exp\u00e9rience au sein de Ford aux activit\u00e9s canadiennes. Entr\u00e9 dans l’entreprise en 1996, il a occup\u00e9 des postes de direction en marketing, ventes, service apr\u00e8s-vente, chez Ford Pro et aux finances. Tout r\u00e9cemment, il occupait le poste de directeur ex\u00e9cutif mondial de la gestion du rendement (Yield Management) chez Ford.<\/span><\/p>\n

Son parcours l’a amen\u00e9 \u00e0 soutenir les concessionnaires et la client\u00e8le \u00e0 l’\u00e9chelle des \u00c9tats-Unis, en plus d’assumer des responsabilit\u00e9s mondiales de marketing de produits couvrant l’Am\u00e9rique du Nord, l’Europe, l’Asie et le Moyen-Orient.<\/span><\/p>\n

M. Boykin a \u00e9galement occup\u00e9 plusieurs postes de direction chez Ford Pro, la division des parcs et des v\u00e9hicules commerciaux de l’entreprise. Ses responsabilit\u00e9s englobaient les ventes et le service des v\u00e9hicules commerciaux, la repr\u00e9sentation sur les march\u00e9s ainsi que les centres Ford Pro Elite \u00e0 travers les \u00c9tats-Unis et le Canada.<\/span><\/p>\n

Plus t\u00f4t dans sa carri\u00e8re, il a dirig\u00e9 le marketing de d\u00e9tail, supervisant les programmes d’achat de v\u00e9hicules et les strat\u00e9gies de commercialisation pour le r\u00e9seau de d\u00e9tail. Il s’est \u00e9galement impliqu\u00e9 dans les groupes-ressources d’employ\u00e9s de Ford, agissant \u00e0 titre de mentor et appuyant le d\u00e9veloppement de carri\u00e8re des employ\u00e9s.<\/span><\/p>\n

\"\"
Beverly Goodman. Cr\u00e9dit : Ford<\/figcaption><\/figure>\n

Supervision des op\u00e9rations canadiennes<\/span><\/p>\n

\u00c0 titre de pr\u00e9sident et chef de la direction, M. Boykin sera responsable des activit\u00e9s commerciales de Ford \u00e0 travers le Canada. Cela comprend le si\u00e8ge social d’Oakville, les usines de fabrication et de moteurs, les centres de pi\u00e8ces et de distribution, ainsi que les op\u00e9rations de recherche et d’innovation.<\/span><\/p>\n

Ford emploie actuellement pr\u00e8s de 7 000 personnes au Canada, en plus des quelque 20 000 personnes travaillant dans plus de 430 concessions Ford et Lincoln.<\/span><\/p>\n

\u00ab Ivan apporte l’orientation client, l’exp\u00e9rience commerciale et les solides relations avec les concessionnaires dont nous avons besoin pour poursuivre sur la lanc\u00e9e de Ford du Canada \u00bb, souligne Andrew Frick, pr\u00e9sident de Ford Blue & Model e. \u00ab Il sait comment rassembler les employ\u00e9s et les concessionnaires autour de ce qui compte le plus pour les clients, transformant cette vision en une ex\u00e9cution plus rigoureuse et de meilleurs r\u00e9sultats d’affaires. \u00bb<\/span><\/p>\n

M. Boykin prend les r\u00eanes \u00e0 un tournant d\u00e9terminant pour les op\u00e9rations de fabrication canadiennes de Ford, alors que le complexe de montage d’Oakville a \u00e9t\u00e9 transform\u00e9 pour accueillir la production de la camionnette Super Duty, ajoutant un nouveau chapitre majeur \u00e0 la longue histoire manufacturi\u00e8re du site au pays.<\/span><\/p>\n

Cette transformation s’inscrit dans le cadre d’un investissement \u00e9largi de Ford au Canada, visant \u00e0 consolider son empreinte manufacturi\u00e8re au pays.<\/span><\/p>\n

\u00ab Ivan apporte l’orientation client, l’exp\u00e9rience commerciale et les solides relations avec les concessionnaires dont nous avons besoin pour poursuivre sur la lanc\u00e9e de Ford du Canada. \u00bb<\/span><\/p>\n

–<\/b> Andrew Frick, pr\u00e9sident, Ford Blue & Model e<\/span><\/p><\/blockquote>\n

Le bilan marquant de Mme Goodman<\/span><\/p>\n

Le mandat de Mme Goodman a notamment \u00e9t\u00e9 marqu\u00e9 par la gestion de cette transition industrielle, tout en maintenant les efforts sur la position de march\u00e9 de Ford et sur le secteur apr\u00e8s-vente.<\/span><\/p>\n

\u00ab Sous la gouverne de Bev, Ford a renforc\u00e9 sa pr\u00e9sence au Canada, en augmentant ses parts de march\u00e9 et en consolidant sa position de chef de file avec les camions de S\u00e9rie F \u00bb, indique M. Frick. \u00ab Elle laisse Ford du Canada en excellente position, avec des employ\u00e9s et des concessionnaires pr\u00eats \u00e0 r\u00e9pondre aux besoins des clients et \u00e0 b\u00e2tir l’avenir de l’entreprise au pays. \u00bb<\/span><\/p>\n

M. Boykin prendra la direction canadienne alors que Ford poursuit son adaptation aux mutations du march\u00e9 automobile, incluant l’\u00e9volution des attentes des consommateurs, l’essor des services pour v\u00e9hicules commerciaux et connect\u00e9s, ainsi que la transformation continue de ses infrastructures de production.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Le cadre chevronn\u00e9 de Ford succ\u00e8de \u00e0 Beverly Goodman alors que le constructeur pr\u00e9pare la prochaine phase de ses activit\u00e9s manufacturi\u00e8res canadiennes. La Compagnie Motor Ford du Canada a nomm\u00e9 Ivan Boykin, cadre de longue date chez Ford, \u00e0 titre de nouveau pr\u00e9sident et chef de la direction, avec entr\u00e9e en fonction le 1er d\u00e9cembre….<\/p>\n","protected":false},"author":42,"featured_media":467166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[646,818],"tags":[2451],"class_list":["post-467199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires","category-concessionnaires-editorial","tag-ford"],"acf":[],"yoast_head":"\nIvan Boykin \u00e0 la t\u00eate de Ford du Canada - Autosphere<\/title>\n<meta name=\"description\" content=\"Le cadre chevronn\u00e9 de Ford succ\u00e8de \u00e0 Beverly Goodman alors que le constructeur pr\u00e9pare la prochaine phase de ses activit\u00e9s manufacturi\u00e8res canadiennes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/11\/02\/ivan-boykin-a-la-tete-de-ford-du-canada\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ivan Boykin \u00e0 la t\u00eate de Ford du Canada\" \/>\n<meta property=\"og:description\" content=\"Le cadre chevronn\u00e9 de Ford succ\u00e8de \u00e0 Beverly Goodman alors que le constructeur pr\u00e9pare la prochaine phase de ses activit\u00e9s manufacturi\u00e8res canadiennes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/11\/02\/ivan-boykin-a-la-tete-de-ford-du-canada\/\" \/>\n<meta property=\"og:site_name\" content=\"Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere.ca\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-02T14:29:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/10\/Photo-1-24.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"758\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jack Kazmierski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:site\" content=\"@autosphere_ca\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jack Kazmierski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2026\\\/11\\\/02\\\/ivan-boykin-a-la-tete-de-ford-du-canada\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2026\\\/11\\\/02\\\/ivan-boykin-a-la-tete-de-ford-du-canada\\\/\"},\"author\":{\"name\":\"Jack Kazmierski\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#\\\/schema\\\/person\\\/959ee0a26c4c5a3074bfa7eb8680b921\"},\"headline\":\"Ivan Boykin \u00e0 la t\u00eate de Ford du Canada\",\"datePublished\":\"2026-11-02T14:29:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2026\\\/11\\\/02\\\/ivan-boykin-a-la-tete-de-ford-du-canada\\\/\"},\"wordCount\":788,\"publisher\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2026\\\/11\\\/02\\\/ivan-boykin-a-la-tete-de-ford-du-canada\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/autosphere.ca\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Photo-1-24.jpg\",\"keywords\":[\"Ford\"],\"articleSection\":[\"Concessionnaires\",\"\u00c9ditorial\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/autosphere.ca\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2026\\\/11\\\/02\\\/ivan-boykin-a-la-tete-de-ford-du-canada\\\/\",\"url\":\"https:\\\/\\\/autosphere.ca\\\/fr\\\/concessionnaires\\\/2026\\\/11\\\/02\\\/ivan-boykin-a-la-tete-de-ford-du-canada\\\/\",\"name\":\"Ivan Boykin \u00e0 la t\u00eate de Ford du Canada - 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