{"id":466944,"date":"2026-10-29T11:13:56","date_gmt":"2026-10-29T15:13:56","guid":{"rendered":"https:\/\/autosphere.ca\/?p=466944"},"modified":"2026-10-29T11:13:56","modified_gmt":"2026-10-29T15:13:56","slug":"rentabiliser-lengouement-du-plein-air-hivernal-en-concession","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/10\/29\/rentabiliser-lengouement-du-plein-air-hivernal-en-concession\/","title":{"rendered":"Rentabiliser l&rsquo;engouement du plein air hivernal en concession"},"content":{"rendered":"<p dir=\"ltr\"><strong>La pr\u00e9sentation des concepts Snowhunter de Toyota d\u00e9montre le potentiel de rentabilit\u00e9 des accessoires hors route et d&rsquo;exp\u00e9dition hivernale pour les concessionnaires canadiens.<\/strong><\/p>\n<p dir=\"ltr\"><span>Le constructeur Toyota a pr\u00e9sent\u00e9 au salon SEMA 2026 sa nouvelle s\u00e9rie de prototypes \u00ab Snowhunter \u00bb, d\u00e9clin\u00e9e sur cinq camions et VUS \u00e0 ch\u00e2ssis s\u00e9par\u00e9 : Tundra, Tacoma, 4Runner, Land Cruiser et Sequoia. D\u00e9velopp\u00e9s par le studio de design CALTY, ces v\u00e9hicules concepts explorent des configurations extr\u00eames adapt\u00e9es \u00e0 la neige profonde, int\u00e9grant des syst\u00e8mes de chenilles, des \u00e9clairages auxiliaires Rigid et des ensembles de sur\u00e9l\u00e9vation m\u00e9canique.<\/span><\/p>\n<p dir=\"ltr\"><span>Pour les directeurs de pi\u00e8ces et service, directeurs des ventes en concession et sp\u00e9cialistes de l&rsquo;am\u00e9nagement de v\u00e9hicules au Canada, l&rsquo;engouement croissant pour le plein air hivernal repr\u00e9sente un important vecteur de marge brute. Le prototype Tundra met notamment en valeur le concept de galerie de benne modulable TrailLift Pro, con\u00e7u pour faciliter le chargement d&rsquo;\u00e9quipements lourds par un m\u00e9canisme articul\u00e9, tandis que le Tacoma et les utilitaires int\u00e8grent des barres de protection lat\u00e9rales, des panneaux de rangement MOLLE et des composants TRD.<\/span><\/p>\n<p dir=\"ltr\"><span>Bien que ces prototypes d&rsquo;exposition incorporent des pi\u00e8ces non homologu\u00e9es pour la voie publique susceptibles d&rsquo;invalider les garanties d&rsquo;usine, ils pr\u00e9figurent la demande des consommateurs pour la personnalisation extr\u00eame. Les concessionnaires peuvent exploiter cet int\u00e9r\u00eat pour maximiser le taux d&rsquo;accessoirisation d\u00e8s la livraison des camions neufs, en commercialisant les gammes officielles de transport de mat\u00e9riel et de protection hivernale offertes au catalogue du manufacturier.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pr\u00e9sentation des concepts Snowhunter de Toyota d\u00e9montre le potentiel de rentabilit\u00e9 des accessoires hors route et d&rsquo;exp\u00e9dition hivernale pour les concessionnaires canadiens. Le constructeur Toyota a pr\u00e9sent\u00e9 au salon SEMA 2026 sa nouvelle s\u00e9rie de prototypes \u00ab Snowhunter \u00bb, d\u00e9clin\u00e9e sur cinq camions et VUS \u00e0 ch\u00e2ssis s\u00e9par\u00e9 : Tundra, Tacoma, 4Runner, Land Cruiser&#8230;<\/p>\n","protected":false},"author":526,"featured_media":466941,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[2439],"class_list":["post-466944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-toyota"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rentabiliser l&#039;engouement du plein air hivernal en concession - Autosphere<\/title>\n<meta name=\"description\" content=\"La 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