{"id":465528,"date":"2026-10-07T11:08:47","date_gmt":"2026-10-07T15:08:47","guid":{"rendered":"https:\/\/autosphere.ca\/?p=465528"},"modified":"2026-10-07T11:08:47","modified_gmt":"2026-10-07T15:08:47","slug":"les-canadiens-privilegient-laccessibilite-financiere-aux-technologies-embarquees","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/10\/07\/les-canadiens-privilegient-laccessibilite-financiere-aux-technologies-embarquees\/","title":{"rendered":"Les Canadiens privil\u00e9gient l’accessibilit\u00e9 financi\u00e8re aux technologies embarqu\u00e9es"},"content":{"rendered":"

Une \u00e9tude de CarGurus r\u00e9v\u00e8le que 80 % des acheteurs canadiens demandent aux constructeurs de concentrer leurs efforts sur la baisse des prix plut\u00f4t que sur l’ajout d’\u00e9quipements technologiques.<\/strong><\/p>\n

Selon le dernier rapport d’\u00e9tude de la plateforme CarGurus men\u00e9 aupr\u00e8s des consommateurs canadiens, la hausse des co\u00fbts d’exploitation modifie profond\u00e9ment les priorit\u00e9s d’achat automobile au pays. Confront\u00e9s \u00e0 l’augmentation des prix du carburant et des frais d’entretien, 80 % des sond\u00e9s estiment que les manufacturiers devraient privil\u00e9gier l’accessibilit\u00e9 financi\u00e8re au d\u00e9triment des gadgets technologiques complexes.<\/span><\/p>\n

Parmi les am\u00e9liorations les plus recherch\u00e9es par les automobilistes pour les cinq \u00e0 dix prochaines ann\u00e9es, l’\u00e9conomie de carburant arrive en t\u00eate des attentes (43 %), suivie de la disponibilit\u00e9 de v\u00e9hicules plus abordables (40 %) et de la durabilit\u00e9 accrue des mod\u00e8les (39 %). L’autonomie accrue des v\u00e9hicules \u00e9lectriques ne pr\u00e9occupe quant \u00e0 elle que 18 % des r\u00e9pondants.<\/span><\/p>\n

Cette qu\u00eate de valeur ouvre la porte \u00e0 de nouveaux acteurs sur le march\u00e9 canadien. L’\u00e9tude indique que 59 % des Canadiens, et 67 % des Qu\u00e9b\u00e9cois, se disent pr\u00eats \u00e0 acheter un v\u00e9hicule de marque chinoise, \u00e0 condition qu’il respecte les m\u00eames normes de s\u00e9curit\u00e9 que la concurrence. Ce taux grimpe \u00e0 69 % chez les acheteurs \u00e2g\u00e9s de 18 \u00e0 34 ans, confirmant une ouverture marqu\u00e9e envers les alternatives \u00e9conomiques.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Une \u00e9tude de CarGurus r\u00e9v\u00e8le que 80 % des acheteurs canadiens demandent aux constructeurs de concentrer leurs efforts sur la baisse des prix plut\u00f4t que sur l’ajout d’\u00e9quipements technologiques. Selon le dernier rapport d’\u00e9tude de la plateforme CarGurus men\u00e9 aupr\u00e8s des consommateurs canadiens, la hausse des co\u00fbts d’exploitation modifie profond\u00e9ment les priorit\u00e9s d’achat automobile au…<\/p>\n","protected":false},"author":526,"featured_media":465529,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[10447],"class_list":["post-465528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-cargurus"],"acf":[],"yoast_head":"\nLes Canadiens privil\u00e9gient l'accessibilit\u00e9 financi\u00e8re aux technologies embarqu\u00e9es - Autosphere<\/title>\n<meta name=\"description\" content=\"Une \u00e9tude de CarGurus r\u00e9v\u00e8le que 80 % des acheteurs canadiens demandent aux constructeurs de concentrer leurs efforts sur la baisse des 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