{"id":463683,"date":"2026-09-10T15:02:21","date_gmt":"2026-09-10T19:02:21","guid":{"rendered":"https:\/\/autosphere.ca\/?p=463683"},"modified":"2026-09-10T15:02:58","modified_gmt":"2026-09-10T19:02:58","slug":"facture-record-en-atelier-et-fosse-de-confiance-sur-les-ve","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/09\/10\/facture-record-en-atelier-et-fosse-de-confiance-sur-les-ve\/","title":{"rendered":"Facture record en atelier et foss\u00e9 de confiance sur les V\u00c9"},"content":{"rendered":"

Malgr\u00e9 une fr\u00e9quence de visite stable, la d\u00e9pense moyenne en entretien atteint des sommets, pouss\u00e9e par la complexit\u00e9 technique des v\u00e9hicules au Canada.<\/strong><\/p>\n

Selon l’\u00e9tude <\/span>Canada Customer Service Index\u2014Long-Term (CSI-LT) 2026<\/em> de J.D. Power, la d\u00e9pense moyenne par visite d’entretien pour les v\u00e9hicules \u00e2g\u00e9s de 4 \u00e0 12 ans a grimp\u00e9 \u00e0 443 $ au Canada, contre 415 $ en 2025. Chez les concessionnaires, ce montant atteint un record historique de 566$ par visite (+5 % sur un an et +51 % depuis 2020), tandis que les ateliers du march\u00e9 secondaire enregistrent une moyenne de 323 $ (+7 % sur un an).<\/span><\/p>\n

Pour les propri\u00e9taires de r\u00e9seaux d’ateliers, les concessions et les d\u00e9taillants de pi\u00e8ces, ces chiffres confirment que la croissance des revenus repose enti\u00e8rement sur l’inflation des co\u00fbts de r\u00e9paration plut\u00f4t que sur une hausse du volume de clients, dans un parc automobile stagnant. Les concessionnaires capturent 49 % des visites et 63 % des recettes globales du march\u00e9.<\/span><\/p>\n

\u00ab Des co\u00fbts de service plus \u00e9lev\u00e9s g\u00e9n\u00e8rent plus de revenus par visite, mais ils ne cr\u00e9ent pas n\u00e9cessairement un march\u00e9 plus vaste \u00bb, a analys\u00e9 J.D. Ney, directeur g\u00e9n\u00e9ral de J.D. Power Canada. \u00ab L’opportunit\u00e9 r\u00e9side donc moins dans la croissance du march\u00e9 que dans la fid\u00e9lisation de la client\u00e8le par la qualit\u00e9 de l’exp\u00e9rience de service. \u00bb<\/span><\/p>\n

L’\u00e9tude met en lumi\u00e8re un enjeu majeur pour le march\u00e9 secondaire face \u00e0 l’\u00e9lectrification : alors qu’il capte 51 % des visites d’entretien pour les moteurs thermiques, le secteur ind\u00e9pendant ne r\u00e9colte que 34 % des visites et 28 % des revenus g\u00e9n\u00e9r\u00e9s par les v\u00e9hicules z\u00e9ro \u00e9mission (V\u00c9Z). Ce retard s’explique par un \u00e9cart de confiance : 42 % des propri\u00e9taires de V\u00c9 font confiance aux concessionnaires pour les r\u00e9parations complexes, contre seulement 36 % chez les propri\u00e9taires de v\u00e9hicules thermiques.<\/span><\/p>\n

Sur le plan de la satisfaction globale, le march\u00e9 secondaire devance toutefois les concessionnaires sur l’efficacit\u00e9 : 94 % des travaux y sont r\u00e9ussis du premier coup (contre 91 % en concession) et le processus de restitution du v\u00e9hicule y est jug\u00e9 plus rapide.<\/span><\/p>\n

Dans les classements 2026, Mercedes-Benz et Lexus arrivent ex \u00e6quo en t\u00eate du segment des concessionnaires avec une note de 841 sur 1 000, tandis que NAPA AUTOPRO (849) d\u00e9croche le premier rang dans le segment du march\u00e9 secondaire, suivi de Great Canadian Oil Change (826) et de Kal Tire (819).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Malgr\u00e9 une fr\u00e9quence de visite stable, la d\u00e9pense moyenne en entretien atteint des sommets, pouss\u00e9e par la complexit\u00e9 technique des v\u00e9hicules au Canada. Selon l’\u00e9tude Canada Customer Service Index\u2014Long-Term (CSI-LT) 2026 de J.D. Power, la d\u00e9pense moyenne par visite d’entretien pour les v\u00e9hicules \u00e2g\u00e9s de 4 \u00e0 12 ans a grimp\u00e9 \u00e0 443 $ au…<\/p>\n","protected":false},"author":526,"featured_media":463684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[7607],"class_list":["post-463683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-entretien-fr"],"acf":[],"yoast_head":"\nFacture record en atelier et foss\u00e9 de confiance sur les V\u00c9 - Autosphere<\/title>\n<meta name=\"description\" content=\"Malgr\u00e9 une fr\u00e9quence de visite stable, la d\u00e9pense moyenne en entretien atteint des sommets, pouss\u00e9e par la complexit\u00e9 technique des v\u00e9hicules au Canada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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