{"id":463556,"date":"2026-09-09T10:38:50","date_gmt":"2026-09-09T14:38:50","guid":{"rendered":"https:\/\/autosphere.ca\/?p=463556"},"modified":"2026-09-09T10:38:50","modified_gmt":"2026-09-09T14:38:50","slug":"nokian-attaque-la-meteo-hivernale-avec-sa-gamme-hakkapeliitta","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2026\/09\/09\/nokian-attaque-la-meteo-hivernale-avec-sa-gamme-hakkapeliitta\/","title":{"rendered":"Nokian attaque la m\u00e9t\u00e9o hivernale avec sa gamme Hakkapeliitta"},"content":{"rendered":"<p dir=\"ltr\"><strong>Ciblant la variabilit\u00e9 des conditions m\u00e9t\u00e9o hivernales, Nokian Tyres lance une campagne mondiale ax\u00e9e sur la polyvalence de sa gamme Hakkapeliitta.<\/strong><\/p>\n<p dir=\"ltr\"><span>Le fabricant Nokian Tyres amorce le d\u00e9ploiement de sa nouvelle campagne marketing mondiale intitul\u00e9e <\/span><em>\u00ab Own Every Condition \u00bb<\/em><span>. Cette offensive commerciale vise \u00e0 sensibiliser les automobilistes \u00e0 l&rsquo;impr\u00e9visibilit\u00e9 des routes hivernales, qui alternent souvent chauss\u00e9e s\u00e8che, pluie, neige fondante, neige fra\u00eeche et verglas au cours d&rsquo;un m\u00eame trajet.<\/span><\/p>\n<p dir=\"ltr\"><span>Pour les d\u00e9taillants de pneus et les centres de service, cet argumentaire valorise le Hakkapeliitta 01 et la gamme hivernale du fabricant aupr\u00e8s des consommateurs cherchant un pneu capable de performer sans compromis lors de transitions m\u00e9t\u00e9orologiques soudaines.<\/span><\/p>\n<p dir=\"ltr\"><span>\u00ab \u00ab\u00a0Own Every Condition\u00a0\u00bb repose sur un constat simple : l&rsquo;hiver n&rsquo;est plus une condition unique \u00bb, explique Tiina Frazer, vice-pr\u00e9sidente principale de la marque, du marketing et des communications chez Nokian Tyres. \u00ab De la chauss\u00e9e s\u00e8che au verglas, les conducteurs ont besoin de contr\u00f4le. Cette campagne d\u00e9montre comment notre portefeuille les aide \u00e0 naviguer l&rsquo;impr\u00e9visibilit\u00e9 de la saison. \u00bb<\/span><\/p>\n<p dir=\"ltr\"><span>La campagne s&rsquo;appuie sur le centre d&rsquo;essais finlandais de Nokian et son si\u00e8cle d&rsquo;exp\u00e9rience dans le d\u00e9veloppement de compos\u00e9s de gomme nordiques.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ciblant la variabilit\u00e9 des conditions m\u00e9t\u00e9o hivernales, Nokian Tyres lance une campagne mondiale ax\u00e9e sur la polyvalence de sa gamme Hakkapeliitta. Le fabricant Nokian Tyres amorce le d\u00e9ploiement de sa nouvelle campagne marketing mondiale intitul\u00e9e \u00ab Own Every Condition \u00bb. Cette offensive commerciale vise \u00e0 sensibiliser les automobilistes \u00e0 l&rsquo;impr\u00e9visibilit\u00e9 des routes hivernales, qui alternent&#8230;<\/p>\n","protected":false},"author":526,"featured_media":463557,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826,599],"tags":[5006],"class_list":["post-463556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-communique","category-pneus","tag-nokian-tyres"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nokian attaque la m\u00e9t\u00e9o hivernale avec sa gamme Hakkapeliitta - Autosphere<\/title>\n<meta name=\"description\" content=\"Ciblant la variabilit\u00e9 des conditions m\u00e9t\u00e9o hivernales, Nokian Tyres lance une campagne 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