{"id":461937,"date":"2026-08-14T15:16:04","date_gmt":"2026-08-14T19:16:04","guid":{"rendered":"https:\/\/autosphere.ca\/?p=461937"},"modified":"2026-08-14T15:16:55","modified_gmt":"2026-08-14T19:16:55","slug":"le-jour-meme-absolument-pas","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2026\/08\/14\/le-jour-meme-absolument-pas\/","title":{"rendered":"Le jour m\u00eame ? Absolument pas !"},"content":{"rendered":"

Pourquoi il est de plus en plus difficile d’offrir des r\u00e9parations le jour m\u00eame.<\/strong><\/strong><\/p>\n

Depuis des d\u00e9cennies, les clients \u00e9valuent la qualit\u00e9 d’un service automobile selon une r\u00e8gle tr\u00e8s simple : d\u00e9poser le v\u00e9hicule le matin et le r\u00e9cup\u00e9rer avant le souper. C’est encore ce \u00e0 quoi s’attendent de nombreux Canadiens, mais pour les ateliers de r\u00e9paration, tenir cette promesse est devenu de plus en plus difficile. Derri\u00e8re le comptoir, un probl\u00e8me discret prend de l’ampleur : la difficult\u00e9 d’obtenir les pi\u00e8ces et de g\u00e9rer efficacement les inventaires.<\/p>\n

D\u00e9lais d’approvisionnement<\/span><\/p>\n

Depuis trois ans, la r\u00e9alit\u00e9 des ateliers a chang\u00e9 : une pi\u00e8ce jadis livr\u00e9e en deux heures se fait d\u00e9sormais attendre presque toute la journ\u00e9e. Parfois, elle n’arrive que le lendemain, et ce, m\u00eame pour un simple travail d’une heure ou deux.<\/span><\/p>\n

Le probl\u00e8me ne r\u00e9side plus simplement dans les perturbations de la cha\u00eene d’approvisionnement. Il d\u00e9coule plut\u00f4t de la complexit\u00e9 m\u00eame des v\u00e9hicules d’aujourd’hui.<\/span><\/p>\n

Un seul mod\u00e8le de v\u00e9hicule peut d\u00e9sormais se d\u00e9cliner en plusieurs motorisations, niveaux de finition, ensembles de roues et syst\u00e8mes \u00e9lectroniques, chacun exigeant des composants diff\u00e9rents. M\u00eame une chose aussi simple que les pneus est devenue nettement plus complexe, et conserver en stock toutes les pi\u00e8ces possibles est devenu financi\u00e8rement irr\u00e9aliste.<\/span><\/p>\n

C’est pourquoi les concessionnaires et les distributeurs misent aujourd’hui sur des centres de distribution r\u00e9gionaux plut\u00f4t que de maintenir d’importants stocks sur place. Lorsqu’un composant manque \u00e0 l’entrep\u00f4t local, il doit souvent \u00eatre achemin\u00e9 depuis un autre site \u00e0 plusieurs heures de route avant d\u2019arriver \u00e0 l’atelier.<\/span><\/p>\n

Derri\u00e8re ce qui semble \u00eatre un simple retard pour le client se cachent des transferts r\u00e9p\u00e9t\u00e9s entre entrep\u00f4ts, des contraintes d’exp\u00e9ditions et des d\u00e9fis d’horaire, bien avant que la pi\u00e8ce ne se retrouve entre les mains du technicien.<\/span><\/p>\n

\u00ab Conserver en stock toutes les pi\u00e8ces possibles est devenu financi\u00e8rement irr\u00e9aliste. \u00bb<\/span><\/p><\/blockquote>\n

Probl\u00e8mes de personnel<\/span><\/p>\n

M\u00eame si les centres de r\u00e9paration s’efforcent de recruter et de fid\u00e9liser leurs techniciens, la forte rotation du personnel chez les commis aux pi\u00e8ces pose probl\u00e8me. Les commis d’exp\u00e9rience, qui connaissent bien leurs clients, comprennent le parc automobile r\u00e9gional et anticipent les besoins courants en mati\u00e8re de r\u00e9paration, se font de plus en plus rares.<\/span><\/p>\n

Il y a quelques ann\u00e9es, un repr\u00e9sentant aux pi\u00e8ces chevronn\u00e9 anticipait les besoins des ateliers du secteur et localisait rapidement les stocks gr\u00e2ce aux relations de confiance b\u00e2ties avec les concessionnaires et distributeurs environnants.<\/span><\/p>\n

Aujourd’hui, le roulement fr\u00e9quent du personnel force les centres de r\u00e9paration \u00e0 faire souvent affaire avec de nouveaux employ\u00e9s qui apprennent encore \u00e0 ma\u00eetriser les syst\u00e8mes d’inventaire ainsi que les produits eux-m\u00eames. Ce manque d’exp\u00e9rience peut se traduire par des appels t\u00e9l\u00e9phoniques suppl\u00e9mentaires, des recherches plus longues et des d\u00e9lais d’attente prolong\u00e9s.<\/span><\/p>\n

Tout cela cr\u00e9e un \u00e9cart grandissant entre les attentes des clients et la r\u00e9alit\u00e9 op\u00e9rationnelle.<\/span><\/p>\n

Frustrations des clients<\/span><\/p>\n

On comprend que les clients deviennent frustr\u00e9s lorsqu’une r\u00e9paration s’\u00e9tire sur une deuxi\u00e8me journ\u00e9e, particuli\u00e8rement durant la p\u00e9riode estivale occup\u00e9e, o\u00f9 les vacances et les horaires familiaux laissent peu de marge de man\u0153uvre. Les centres de r\u00e9paration font de leur mieux pour limiter les inconv\u00e9nients gr\u00e2ce \u00e0 des v\u00e9hicules de courtoisie et une communication constante, mais certains retards sont tout simplement in\u00e9vitables.<\/span><\/p>\n

Derri\u00e8re chaque retard se cache une r\u00e9alit\u00e9 invisible pour le client : des techniciens en attente, des appels en s\u00e9rie aux grossistes, des trajets \u00e0 l’autre bout de la r\u00e9gion pour une seule pi\u00e8ce et des co\u00fbts absorb\u00e9s par l’atelier pour pr\u00e9server la relation client.<\/span><\/p>\n

Notre industrie a toujours repos\u00e9 sur la r\u00e9solution de probl\u00e8mes. Aujourd’hui, toutefois, le vrai d\u00e9fi commence bien avant de donner le premier coup de cl\u00e9. \u00c0 mesure que les v\u00e9hicules se complexifient et que les stocks se d\u00e9centralisent, le succ\u00e8s ne d\u00e9pend plus seulement du savoir-faire technique, mais de la logistique, des relations avec les fournisseurs et de la t\u00e9nacit\u00e9 en coulisses.<\/span><\/p>\n

Pour les ateliers de r\u00e9paration \u00e0 travers le Canada, garder les clients sur la route est devenu tout autant une question de navigation dans le r\u00e9seau de pi\u00e8ces que de r\u00e9paration du v\u00e9hicule lui-m\u00eame.<\/span><\/p>\n

Bio:<\/strong> Ken Borg travaille dans l’industrie automobile depuis 1979 et est le directeur g\u00e9n\u00e9ral d’Oakville Tire & Auto, une entreprise en activit\u00e9 depuis 1946.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Pourquoi il est de plus en plus difficile d’offrir des r\u00e9parations le jour m\u00eame. Depuis des d\u00e9cennies, les clients \u00e9valuent la qualit\u00e9 d’un service automobile selon une r\u00e8gle tr\u00e8s simple : d\u00e9poser le v\u00e9hicule le matin et le r\u00e9cup\u00e9rer avant le souper. C’est encore ce \u00e0 quoi s’attendent de nombreux Canadiens, mais pour les ateliers…<\/p>\n","protected":false},"author":466,"featured_media":461935,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[821,599],"tags":[7765],"class_list":["post-461937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-editorial","category-pneus","tag-ken-borg-fr"],"acf":[],"yoast_head":"\nLe jour m\u00eame ? 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