{"id":461294,"date":"2026-08-04T10:21:00","date_gmt":"2026-08-04T14:21:00","guid":{"rendered":"https:\/\/autosphere.ca\/?p=461294"},"modified":"2026-08-04T10:22:06","modified_gmt":"2026-08-04T14:22:06","slug":"les-pneus-beaucerons-rejoignent-la-grande-famille-desharnais","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/pneus\/2026\/08\/04\/les-pneus-beaucerons-rejoignent-la-grande-famille-desharnais\/","title":{"rendered":"Les Pneus Beaucerons rejoignent la grande famille Desharnais"},"content":{"rendered":"<p dir=\"ltr\"><strong>Le Groupe Desharnais consolide sa pr\u00e9sence en Chaudi\u00e8re-Appalaches et acc\u00e9l\u00e8re son d\u00e9veloppement en Beauce<\/strong><\/p>\n<p dir=\"ltr\"><span>C\u2019est avec beaucoup d\u2019enthousiasme et de fiert\u00e9 que le Groupe Desharnais annonce l\u2019acquisition de Les Pneus Beaucerons, une entreprise bien \u00e9tablie dans la r\u00e9gion depuis plus de 60 ans et reconnue pour la qualit\u00e9 de son service en pneus et en m\u00e9canique. L\u2019int\u00e9gration officielle est effective depuis le 1er ao\u00fbt.<\/span><\/p>\n<p dir=\"ltr\"><span>Cette alliance strat\u00e9gique vient renforcer la pr\u00e9sence r\u00e9gionale du Groupe Desharnais, notamment en Chaudi\u00e8re-Appalaches o\u00f9 il poursuit activement son d\u00e9veloppement.<\/span><\/p>\n<p dir=\"ltr\"><span>Ce rapprochement marque avant tout la rencontre de deux entreprises qu\u00e9b\u00e9coises qui partagent les m\u00eames valeurs : proximit\u00e9, passion du m\u00e9tier et attachement profond \u00e0 leur communaut\u00e9. Plus qu\u2019une acquisition, c\u2019est une union naturelle pour les deux membres du r\u00e9seau Point S, tourn\u00e9e vers l\u2019avenir, qui permet de r\u00e9unir les forces et les expertises de deux \u00e9quipes engag\u00e9es.<\/span><\/p>\n<p dir=\"ltr\"><span>Depuis trois g\u00e9n\u00e9rations, la famille Poulin a fait de Les Pneus Beaucerons un pilier de confiance dans la r\u00e9gion. Gr\u00e2ce \u00e0 un savoir-faire reconnu en vente et installation de pneus automobiles, poids lourd, agricoles et OTR, ainsi qu\u2019en m\u00e9canique automobile, l\u2019entreprise s\u2019est b\u00e2tie une r\u00e9putation enviable, fond\u00e9e sur la rigueur, l\u2019innovation et une relation de proximit\u00e9 avec sa client\u00e8le.<\/span><\/p>\n<figure id=\"attachment_461295\" aria-describedby=\"caption-attachment-461295\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-461295 size-medium\" src=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/08\/Creation-sans-titre-1-2-300x232.jpg\" alt=\"\" width=\"300\" height=\"232\" srcset=\"https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/08\/Creation-sans-titre-1-2-300x232.jpg 300w, https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/08\/Creation-sans-titre-1-2-535x413.jpg 535w, https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/08\/Creation-sans-titre-1-2-600x463.jpg 600w, https:\/\/autosphere.ca\/wp-content\/uploads\/2026\/08\/Creation-sans-titre-1-2.jpg 758w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-461295\" class=\"wp-caption-text\">De gauche \u00e0 droite : M\u00e9lanie Desharnais, Claudia Desharnais, Denis Desharnais, Marika Lavall\u00e9e et Patrice Gagnon. Cr\u00e9dit: Desharnais<\/figcaption><\/figure>\n<p dir=\"ltr\"><span>\u00ab L\u2019arriv\u00e9e de Les Pneus Beaucerons dans la grande famille Desharnais est un moment important pour nous. C\u2019est une entreprise qui nous ressemble, avec des valeurs humaines fortes et un profond respect du client. Nous sommes ravis d\u2019unir nos forces pour aller encore plus loin ensemble \u00bb, souligne M\u00e9lanie Desharnais, vice\u2011pr\u00e9sidente du Groupe.<\/span><\/p>\n<p dir=\"ltr\"><span>Entreprise familiale de 4e g\u00e9n\u00e9ration, le Groupe Desharnais \u0153uvre depuis plus de 75 ans dans le domaine des pneus et de la m\u00e9canique pour tous types de v\u00e9hicules. Apr\u00e8s l\u2019acquisition de Pneus St\u2011David \u00e0 L\u00e9vis en mars dernier, puis celle de Les Pneus Beaucerons, Desharnais franchit un nouveau cap et compte d\u00e9sormais 8 succursales \u00e0 Qu\u00e9bec, L\u00e9vis, Beauceville, Thetford Mines et Charlevoix.<\/span><\/p>\n<p dir=\"ltr\"><span>Au c\u0153ur de cette transition se trouve d\u2019excellentes nouvelles: l\u2019ensemble de l\u2019\u00e9quipe des Pneus Beaucerons demeure en place et la famille Poulin poursuit son implication active au sein de l\u2019entreprise. Cette continuit\u00e9 fully assure la pr\u00e9servation du savoir-faire, du lien de confiance avec la client\u00e8le et de l\u2019identit\u00e9 locale qui font la force de l\u2019entreprise. Concr\u00e8tement, cette union permettra notamment :<\/span><\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\"><span>d\u2019accro\u00eetre la capacit\u00e9 \u00e0 r\u00e9pondre aux besoins de la client\u00e8le<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\"><span>d\u2019offrir un inventaire de pneus plus diversifi\u00e9<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\"><span>d\u2019acc\u00e9der \u00e0 de nouveaux fournisseurs et partenariats<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\"><span>de mettre en commun les expertises des \u00e9quipes<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\"><span>de soutenir une croissance structur\u00e9e et durable<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><span>Les Pneus Beaucerons poursuivront leurs activit\u00e9s sous leur identit\u00e9 actuelle, tout en b\u00e9n\u00e9ficiant des ressources et du soutien du Groupe Desharnais.<\/span><\/p>\n<p dir=\"ltr\"><span>Avec cette nouvelle alliance, le Groupe Desharnais confirme son r\u00f4le d\u2019acteur de premier plan dans son industrie, tout en demeurant fid\u00e8le \u00e0 ce qui fait sa force depuis toujours : des valeurs humaines, un esprit de famille et la fiert\u00e9 du travail bien fait.<\/span><\/p>\n<p dir=\"ltr\"><span>En unissant leurs forces, les deux entreprises ouvrent un nouveau chapitre, port\u00e9 par l\u2019\u00e9nergie des \u00e9quipes, la confiance des clients et une vision commune de l\u2019avenir.<\/span><\/p>\n<p dir=\"ltr\"><strong>Desharnais<\/strong><span> Entreprise familiale de 4e g\u00e9n\u00e9ration, le Groupe Desharnais \u0153uvre depuis plus de 75 ans dans le domaine des pneus et de la m\u00e9canique pour tous types de v\u00e9hicules, incluant les automobiles, les v\u00e9hicules commerciaux et le transport lourd. L\u2019entreprise est membre des banni\u00e8res Point-S et V1. Ses huit succursales sont recommand\u00e9es CAA et situ\u00e9es \u00e0 Qu\u00e9bec, L\u00e9vis, Beauceville, Thetford Mines et Charlevoix.<\/span><\/p>\n<p dir=\"ltr\"><strong>Les Pneus Beaucerons<\/strong><span> Depuis plus de 60 ans, la famille Poulin se sp\u00e9cialise dans la vente, la pose et la r\u00e9paration de pneus ainsi qu\u2019en m\u00e9canique g\u00e9n\u00e9rale. Forte d\u2019une expertise qui se transmet sur trois g\u00e9n\u00e9rations et d\u2019un souci constant d\u2019innovation, l\u2019entreprise est un fleuron dans son milieu.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Groupe Desharnais consolide sa pr\u00e9sence en Chaudi\u00e8re-Appalaches et acc\u00e9l\u00e8re son d\u00e9veloppement en Beauce C\u2019est avec beaucoup d\u2019enthousiasme et de fiert\u00e9 que le Groupe Desharnais annonce l\u2019acquisition de Les Pneus Beaucerons, une entreprise bien \u00e9tablie dans la r\u00e9gion depuis plus de 60 ans et reconnue pour la qualit\u00e9 de son service en pneus et en&#8230;<\/p>\n","protected":false},"author":526,"featured_media":461297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[826,599],"tags":[10423,10428],"class_list":["post-461294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pneus-communique","category-pneus","tag-desharnais","tag-pneus-beaucerons"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Les Pneus Beaucerons rejoignent la grande famille Desharnais - Autosphere<\/title>\n<meta name=\"description\" content=\"Le Groupe Desharnais consolide sa pr\u00e9sence en Chaudi\u00e8re-Appalaches et acc\u00e9l\u00e8re son d\u00e9veloppement en Beauce\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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