{"id":459638,"date":"2026-07-10T10:12:12","date_gmt":"2026-07-10T14:12:12","guid":{"rendered":"https:\/\/autosphere.ca\/?p=459638"},"modified":"2026-07-10T10:12:12","modified_gmt":"2026-07-10T14:12:12","slug":"toyota-canada-et-ses-concessionnaires-remettent-300-000-aux-banques-alimentaires","status":"publish","type":"post","link":"https:\/\/autosphere.ca\/fr\/concessionnaires\/2026\/07\/10\/toyota-canada-et-ses-concessionnaires-remettent-300-000-aux-banques-alimentaires\/","title":{"rendered":"Toyota Canada et ses concessionnaires remettent 300 000 $ aux banques alimentaires"},"content":{"rendered":"<p dir=\"ltr\"><strong>Consolidant leur implication communautaire face \u00e0 la hausse du co\u00fbt de la vie, Toyota Canada Inc. (TCI) et son r\u00e9seau national de concessionnaires ont annonc\u00e9 aujourd&rsquo;hui le renouvellement de leur alliance strat\u00e9gique avec Banques alimentaires Canada. Ce partenariat se traduit par une contribution financi\u00e8re conjointe suppl\u00e9mentaire de 300 000 $ par l&rsquo;entremise du programme philanthropique Toyota Du c\u0153ur au volant \u1d39\u1d9c.<\/strong><\/p>\n<p dir=\"ltr\"><span>D\u00e9ploy\u00e9 pour une deuxi\u00e8me ann\u00e9e cons\u00e9cutive, ce projet pancanadien a d\u00e9j\u00e0 permis de distribuer plus d&rsquo;un million de repas \u00e0 des m\u00e9nages en situation d&rsquo;ins\u00e9curit\u00e9 financi\u00e8re. Sa particularit\u00e9 repose sur un mod\u00e8le d&rsquo;affaires participatif : une portion de la vente de chaque v\u00e9hicule Toyota neuf chez les concessionnaires du pays est directement inject\u00e9e dans le fonds de soutien.<\/span><\/p>\n<p dir=\"ltr\"><span>Cette initiative corporative s&rsquo;accompagne d&rsquo;un important volet de visibilit\u00e9 grand public :<\/span><\/p>\n<ul>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\"><span>D\u00e9ploiement publicitaire : La campagne 2026 s&rsquo;ouvre avec la diffusion de deux messages publicitaires nationaux (\u00ab Tour du chapeau \u00bb et \u00ab Soir\u00e9e Jazz \u00bb), mettant en sc\u00e8ne l&rsquo;impact de la s\u00e9curit\u00e9 alimentaire sur la r\u00e9alisation du potentiel individuel.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" aria-level=\"1\">\n<p dir=\"ltr\" role=\"presentation\"><span>Implication des concessions : Le r\u00e9seau de concessionnaires utilise la plateforme pour organiser des collectes de fonds r\u00e9gionales et s&rsquo;associer directement aux banques alimentaires de leurs municipalit\u00e9s respectives.<\/span><\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><span>\u00ab Gr\u00e2ce \u00e0 ce programme, nos concessionnaires partout au Canada contribuent \u00e0 transformer leurs activit\u00e9s quotidiennes en actions ayant un impact significatif \u00bb, a indiqu\u00e9 Steve Pilkey, vice-pr\u00e9sident, Ventes et Marketing chez Toyota Canada.\u00a0<\/span><\/p>\n<p dir=\"ltr\"><span>Kirstin Beardsley, chef de la direction de Banques alimentaires Canada, a salu\u00e9 cette reconduction : \u00ab Alors que le recours aux banques alimentaires ne cesse de cro\u00eetre, ce type de partenariat renforce grandement notre capacit\u00e9 d&rsquo;intervention sur le terrain. \u00bb<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consolidant leur implication communautaire face \u00e0 la hausse du co\u00fbt de la vie, Toyota Canada Inc. (TCI) et son r\u00e9seau national de concessionnaires ont annonc\u00e9 aujourd&rsquo;hui le renouvellement de leur alliance strat\u00e9gique avec Banques alimentaires Canada. Ce partenariat se traduit par une contribution financi\u00e8re conjointe suppl\u00e9mentaire de 300 000 $ par l&rsquo;entremise du programme philanthropique&#8230;<\/p>\n","protected":false},"author":526,"featured_media":459639,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[823,646],"tags":[2439],"class_list":["post-459638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concessionnaires-communique","category-concessionnaires","tag-toyota"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Toyota Canada et ses concessionnaires remettent 300 000 $ aux banques alimentaires - Autosphere<\/title>\n<meta name=\"description\" content=\"Consolidant leur implication communautaire face \u00e0 la hausse du co\u00fbt de la vie, Toyota Canada Inc. 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